At Google Marketing Live 2019, Google announced a new bidding control: campaign-level conversion setting. Here, we tell you everything you need to know about the new control, including how to set it up, how it can help, and why you should be excited about it!
Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for. So to help you out we’ve come up with this list of six super-effective but easily missed mobile marketing strategies that you can try today!
Dynamic Search Ads can be great ways to drive high volume and increase your profit—but this ad type can also cannibalize your budget and waste your funds. Whether you're just starting out or already using DSAs, here's everything you need to know to set your campaign up for success.
Automation is changing the workforce across industries all over the world, and digital marketing is no exception. But that doesn't mean that automation will replace PPC specialists. Here are 4 tips for PPC specialists to compete and excel in the age of automation!
Finding your target B2B audience for PPC can be a challenge, but your audience is all over the web, just like B2C audience. Here are five B2B audience targeting strategies to help find your target users!
Google's new gallery ads, which combine the intent of search with the creative of display, are beyond promising. Get everything you need to know here!
Google Marketing Live 2019 was jam-packed with massive announcements. Check out our wrap-up blog post to learn everything you need to know about new ad types, campaign settings and other changes on the way!
Many B2B and SaaS companies use acount-based marketing, or ABM, as their strategy for winning enterprise-level clients. Not a lot of these marketers use Google Ads in their ABM strategies—and that's a huge missed opportunity. Here's how you can use Google Ads for better account-based marketing.
With SERPs only getting more crowded and more confusing, your ad copy is more important than ever. You need to grab attention to get those clicks, and you can't afford to have any Google ad copy mistakes. Here are the top five that you need to avoid!
Audience targeting enables you to reach consumers interested in your business. Here are eight proven audience targeting strategies for Google, Facebook, and more!
To improve your lead generation campaigns, you need to focus on lead quality, not lead quantity. Here are five ways to improve the quality of your leads, including targeting long-tail keywords, using back-end data to optimize and more!
Ever get your listing bumped from the coveted page-one spot on the SERP? Here's how you can use SEO and PPC together to maximize your marketing efforts and rescue those listing.
Unless they opt out, certain Google Ads users will have their accounts taken over by Google. Check out our coverage to learn what this means for you.
We asked our account managers, paid search strategists, and blog contributors what they're focusing on in order to maximize advertising budgets for their B2B clients in 2019. Top priorities include multi-channel strategies, targeting high-quality leads, and more!
You need to know how to advertise online if you want to grow your business. Find out what we've learned from WordStream's top-performing customers!
Setting the budget for your PPC campaign can be an impossible task – but it doesn't have to be! We're breaking down three of the biggest budgeting road blocks and sharing strategies for you to overcome them.
In this complete guide to automating your bidding strategy, we walk through each of the options available to you and point of what you should watch out for with automation.
To help you make sure you’re getting the most out of your Google Ads account, we're sharing three surprisingly common issues we see when auditing Google Ads accounts – and we're going to tell you how you can fix them.
It's hard to know when to let Google save you time and when you need to own your ad copy. Here’s a guide to all extensions available and whether you can feel safe allowing Google to automate.
Have you audited your account since Google announced changes to its exact match keyword targeting (yet again)? Here's how.
Here, we explain why budgets and bids are not the same, why you can’t depend on a bigger budget to carry your account, and how your bids can help improve your account performance – regardless your budget size.