Joy to the world, Black Friday promotion extensions are here to stay! Here’s how to use them in the 2019 holiday season.
Here, we're discussing ad copy and keyword automation. We provide ways to save time on the two biggest cornerstones of your search campaigns without sacrificing performance.
Last month, Google announced another major change to its keyword match types. But what does that mean for your accounts? We looked at the data to find out.
A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them.
After ten years and millions of dollars, we've learned a lot about how to do Google Ads right! Here were our six worst budget-burning Google Ads mistakes so you can avoid them.
Bing Ads announces integration with LinkedIn that will offer profile targeting. Advertisers will soon be able to directly target their search campaigns to a user’s company, industry, and job function by leveraging data from their LinkedIn profile.
If you want to get the most out of your advertising campaigns and make sure each ad is as impactful as possible, you need to optimize your ad links. Here we share five ways you can upgrade the links in your Google Ads with deep links, tags and more.
If you’re looking to grow your awareness, start by using the free data we have in Google Analytics. Here, we explain how to use audience reports to find new targeting options so you can reach a bigger and better audience.
With the Black Fiveday period falling a week earlier than in recent years, there is no time like the present to get preparing. Follow these five simple tips to get your search campaigns ready for the Black Fiveday madness.
Cost per acquisition is one of the most important metrics to watch in PPC. Here, we share five more ways you can lower your cost per action.
In this guide, we take an in-depth look at the pros and cons of the four primary Google Ads networks at your disposal: the search network, the display network, Shopping, and YouTube. You'll learn the advantages of each network and how to make them work for your business.
Managing a Google Ads account can be a lot of work. Luckily, there are some ways to help automate your accounts built right into the platform. In this post, we walk you through Google's automated rules feature and give tips along the way to help you become an expert in no time.
Most people don’t realize that it’s easy to get started with Google Ads Scripts, even if you aren’t a techie whose greatest love is writing code. In this post, we walk you through three different ways you can use Google Ads Scripts, point out the pros and cons you need to know for each option, and even suggest some example scripts to get you started.
What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.
Starting in October, your exact match keywords are going to get even less exact -- again! Mark Irvine reviews the changes to how exact match keywords work and offers five ways to prepare your Google Ads account for the changes to exact match.
There’s a good chance these three underused tools are going to make managing your Google Ads campaigns much, much easier, improving your results along the way.
Paid search and social ads, from Google ads to Facebook to YouTube to LinkedIn, are an incredibly effective way to raise brand awareness and get a broader audience interested in your company and what you offer. Here's how to get started with your own brand awareness campaigns.
Google's brand new expanded text ads will allow advertisers to show up to 3 headlines and up to 2 descriptions: the biggest ads on the SERP, ever. Check out our coverage to get all the information you need to succeed!
Using scripts in Google Ads is a great way to automate tasks and free up your time to tackle other projects. And scripts aren't as difficult as you think. Check out these seven ways that AdWords scripts will make your life better.
Bing Ads scheduled imports allow advertisers to save time by importing changes made to their AdWords accounts into their Bing Ads accounts. Learn why this is a no-brainer, and how to set it up in your own paid search accounts.
Google just announced some seriously exciting new features coming to Google Ads; and it seemed like behind each new feature was a riveting, previously unknown statistic. Check out our top 5 mind-blowing statistics from Google Marketing Live.
There are whole slew of exciting new Google Ads features and innovations in the works! Check out the 11 most interesting features and changes announced at Google Marketing Live this year, plus our always piquant analysis.
Google responsive search ads: 15 headlines, 4 descriptions, 7 best practices, and thousands of permutations.
SKAGs, or, Single Keyword Ad Groups, are popular with some search engine marketers. But despite the simplicity of targeting with SKAGs, they're not for everybody. Here are some of the problems you could run into with single-keyword ad groups in your campaigns.
Google has made the executive decision to consolidate its overwhelming abundance of ad products under three brand new umbrellas: Google Ads, Google Marketing Platform, and Google Ads Manager. Behold, logos!
Ready to move beyond static display ads? Learn what HTML5 ads are and how to make them so you too can achieve a 276% increased click-through rate. You'll also see examples of effective HTML5 ads in action.