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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


How to Do a PPC Audit in 8 Simple Steps

Time for a PPC audit to find and fix any costly mistakes you might be making! This easy, 8-step PPC audit guide will walk you through everything you need to know.

Erin Sagin
February 22, 2024 | Paid Search Marketing

6 Things to Do BEFORE You Launch a Performance Max Campaign

Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.

Michelle Morgan
February 19, 2024 | Google Ads

How to Use the Google Ads Library to Spy on Competitors

Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).

Jyll Saskin-Gales
February 5, 2024 | Google Ads

How to Use Conversion Value Rules in Google Ads

Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.

Michelle Morgan
January 9, 2024 | Google Ads

The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)

What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...

Brett McHale
January 2, 2024 | Google Ads

8 Super-Helpful AI Features in Google Ads

Discover the AI-powered tools and features you should test in Google Ads.

Google Streamlines Attribution Models: What Advertisers Need to Know

Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know.

Easy Guide to Offline Conversion Tracking in Google Ads

This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.

Alessandro Colarossi
October 30, 2023 | Google Ads

SEO vs. SEM: What’s the Difference? (+Which Works Best)

SEM and SEO can be confusing. Read here to learn the difference between them and get tips to drive more traffic from search engines.

Ultimate Guide to Dominating Black Friday Google Ads in 2024

Get everything you need to dominate the competition on Black Friday this year including tips for before, during, and after this big PPC day.

Google Ads Location Targeting: 5 Big Mistakes to Avoid

Don't make these mistakes when it comes to targeting the right location(s) for your Google Ads!

Mark Irvine
October 17, 2023 | Local Marketing

4 Ways to Drive Leads from Your Holiday PPC Ads

Find out the pros and cons of holiday PPC advertising for lead generation businesses, plus get the tips you need to maximize your PPC leads this season.

How to Run Microsoft Professional Service Ads (+How They Compare to Google Local Services Ads)

Get the latest on this ad type just for service-based businesses from Microsoft Advertising.

Mark Irvine
September 27, 2023 | Paid Search Marketing

Google Ads for Real Estate: The Ultimate Step-by-Step Guide

This guide has everything you need to set up, create, and run successful Google Ads for your real estate business.

The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan
September 22, 2023 | Facebook Ads

How to Use Google’s New Brand Restrictions to Gain Back Control of Your Spend

Understand the latest options for Google Ads restrictions on broad match brand campaigns by leveraging brand lists.

Google Ads Rolling Out Enhancements to Location Assets: Here’s How to Use It

Google Ads new enhancement to location assets pulls an image from a business's Google Business Profile into its ad. Find out how to use this enhancement (or how to opt out).

Mark Irvine
September 7, 2023 | Google Ads

The Ultimate Guide to Google Local Services Ads

Learn everything you need to know about Google Local Services Ads so you can quickly connect with customers right from the SERP.

Google Ads Demand Gen Campaigns: What to Know About the Discovery Ads Upgrade

Google recently announced that Discovery Ads will be replaced by Demand Gen campaigns. Get an understanding of what this means for your account along with tips to prepare for this change.

Mark Irvine
August 22, 2023 | Google Ads

Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!)

Understand what Google Skillshop is and how it can benefit your business or agency. Plus, check out five other Google Ads training courses to complement skillshop.

Susie Marino
August 21, 2023 | Google Ads

Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)

Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.

Jyll Saskin Gales
August 15, 2023 | Facebook Ads

22 Google Ads Automated Rules That Will Make Your Life Easier

Coming up with the right formula for Google Ads automated rules is half the battle. We did the hard work for you in this complete guide!

Mark Irvine
August 7, 2023 | Google Ads

5 Tips to Use Google Vehicle Ads to Jumpstart Your Dealership’s Growth

Google vehicle ads can jumpstart your dealership's success. Go full-speed ahead with these tips and best practices.

The 7 Pillars of Building a Future-Proof PPC Account Structure

Understand how to future-proof your PPC account structure so you're ready to handle industry trends and changes head-on!

Google Ads for Lead Generation: 10 Practical Strategies That Really Work

This expert shares 10 ways to make sure you're getting the most leads from your Google Ads campaigns.

Google Advertiser Verification: 5 Key Reasons to Verify Your Account Early

Find out why you should complete your Google advertiser verification sooner rather than later--complete with examples of how this process can benefit your business.