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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.

How to Customize Google Ads Conversion Tracking for Better Insights

Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing.

Michelle Morgan
July 12, 2024 | Google Ads

5 Essential Google Ads Scripts for Better-Optimized Accounts

Try these five scripts to further optimize your Google Ads campaigns.

8 Fast Takeaways from Google Marketing Live 2024

Google Marketing Live 2024 was packed full of announcements. Get the quick takes here.

Rob Glover
May 21, 2024 | Google Ads

Google Ads Releases New Search Partner Insights & Controls Following Advertiser Concerns

Find out what's changed with the Google Ads Search Partner network and how you can opt in or out of placements for Performance Max campaigns and more.

Mark Irvine
May 16, 2024 | Google Ads

Google Ads Benchmarks 2024: New Trends & Insights for Key Industries

Get the latest Google Ads benchmarks for your industry plus exclusive expert insights and tips to help you make the most of the data.

Susie Marino
May 13, 2024 | Google Ads

Does Ad Strength Matter in Google Ads?

Get the low-down on all things Ad Strength in Google Ads.

PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

Make the most of your PPC for retail campaigns with these trends, tips, and solutions to common challenges.

4 New Google Ads Performance Max Updates: What You Need to Know

Find out how these Performance Max updates could impact your business.

Michelle Morgan
April 16, 2024 | Google Ads

3 Tricks to Localize Your Google Ads (With Examples!)

Use these three key strategies to make your Google Ads more appealing to local customers.

Mark Irvine
April 9, 2024 | Google Ads

9 Sneaky Ways to Spy on Your Competitors’ Ads

Become a super sleuth and find your competitors' ads with these tips and tools.

5 Strategies for PPC Success in a Cookieless World

Find out how to adjust your PPC campaigns so you can see continued success despite a cookieless future.

The 13 Best Free PPC Tools to Save You Time, Money, & Sanity

We rounded up the best free PPC tools to help you maximize your campaigns (and your productivity)!

11 Tricks to Get the Click: How to Write Exceptional PPC Ads

Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.

How to Use Search Audiences in Google Ads to Lower Costs

Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.

Michelle Morgan
March 18, 2024 | Google Ads

Google Releases New Local Services Ads Metrics to Measure Reach

Google started rolling out new metrics to help you measure Local Services Ads. Find out what they are and how to use them.

Mark Irvine
March 4, 2024 | Google Ads

How to Do a PPC Audit in 8 Simple Steps

Time for a PPC audit to find and fix any costly mistakes you might be making! This easy, 8-step PPC audit guide will walk you through everything you need to know.

Erin Sagin
February 22, 2024 | Paid Search Marketing

6 Things to Do BEFORE You Launch a Performance Max Campaign

Find easy ways to get ahead of your Google Ads Performance Max campaign optimization with these six pre-launch tips.

Michelle Morgan
February 19, 2024 | Google Ads

How to Use the Google Ads Library to Spy on Competitors

Become a super spy and get sleuthing to improve your ads using the Google Ads library (AKA the Google Ads Transparency Center).

Jyll Saskin-Gales
February 5, 2024 | Google Ads

How to Use Conversion Value Rules in Google Ads

Understand how conversion value rules work in Google Ads and get the steps to set them up for your campaigns.

Michelle Morgan
January 9, 2024 | Google Ads

The 5 Biggest Google Ads Trends for 2024 (+6 Predictions)

What's going to be big in Google Ads this year? One PPC expert shares his biggest predictions...

Brett McHale
January 2, 2024 | Google Ads

8 Super-Helpful AI Features in Google Ads

Discover the AI-powered tools and features you should test in Google Ads.

Google Streamlines Attribution Models: What Advertisers Need to Know

Google is saying goodbye to traditional attribution models and hello to last-click and data-driven attribution. Here's everything you need to know.

Easy Guide to Offline Conversion Tracking in Google Ads

This step-by-step tutorial will keep you on top of offline conversions from your Google Ads campaigns.

Alessandro Colarossi
October 30, 2023 | Google Ads

SEO vs. SEM: What’s the Difference? (+Which Works Best)

SEM and SEO can be confusing. Read here to learn the difference between them and get tips to drive more traffic from search engines.

Ultimate Guide to Dominating Black Friday Google Ads in 2024

Get everything you need to dominate the competition on Black Friday this year including tips for before, during, and after this big PPC day.

Google Ads Location Targeting: 5 Big Mistakes to Avoid

Don't make these mistakes when it comes to targeting the right location(s) for your Google Ads!

Mark Irvine
October 17, 2023 | Local Marketing