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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


10 Sales-Boosting Holiday Strategies for Google Ads Performance Max Campaigns

Turn your campaigns into gifts that keep on giving with these Google Ads Performance Max holiday strategies.

Andrew C
December 2, 2024 | Google Ads

Enhanced CPC in Google Ads Is Going Away: Now What?

Get everything you need to know about the recently announced deprecation of enhanced cost per click bidding, including other strategies to try as well as how to adapt and prepare your account.

Michelle Morgan
November 12, 2024 | Google Ads

8 Google Ads Strategies to Drive Holiday Sales

Before you deck the halls, be sure to deck out your Google Ads strategy with the right tools and tactics to lock in holiday sales.

Susie Marino
October 28, 2024 | Google Ads

How Keyword Prioritization Works in Google Ads (+What It Means)

Find out the fundamentals behind Google Ads keyword prioritization and a breakdown of what Google's prioritization rules mean for small business advertisers.

Jyll Saskin Gales
October 7, 2024 | Google Ads

How to Do a Google Ads Audit in 6 Super-Simple Steps

Get a clear picture of how your campaigns are performing with this step-by-step Google Ads audit tutorial.

Michelle Morgan
October 1, 2024 | Google Ads

The Only Google Ads Script You Need for Keyword Optimization

Use this Google Ads script for keyword optimization and an in-depth look at your search term reports.

Michelle Morgan
September 26, 2024 | Google Ads

How Much Should You Spend in Google Ads? Complete Guide to PPC Costs

Find out how much you should be spending on Google Ads with tips to stretch your budget even further.

Susie Marino
September 16, 2024 | Google Ads

Google Ad Grants: How to Maximize Google Ads for Nonprofits

Here's how to navigate the Google Ad Grants process and make the most of Google Ads for your nonprofit.

Andrew C
September 9, 2024 | Google Ads

5 Powerful Google Ads Reports to Track Results

We're narrowing in on five of the most important Google Ads reports to help you track and monitor campaign performance.

Andrew C
September 3, 2024 | Google Ads

Google Ads for Startups: The Complete Guide

Google Ads can help you get your startup off the ground fast. Here's how.

Andrew C
August 27, 2024 | Google Ads

Updates to Google Ads Search Query Matching in 2024: What You Need to Know

Google Ads recently announced updates to query matching abilities. Find out what's changing and how it can impact you.

Michelle Morgan
August 7, 2024 | Google Ads

7 Ways to Highlight Promotions in Google Ads

Find tips and ideas to promote your business on Google Ads using this list of unique ways to include promotions in any campaign.

Michelle Morgan
July 29, 2024 | Google Ads

How to Customize Google Ads Conversion Tracking for Better Insights

Get headache-free steps to customize your Google Ads conversion tracking so you can better understand how your campaigns are performing.

Michelle Morgan
July 12, 2024 | Google Ads

5 Essential Google Ads Scripts for Better-Optimized Accounts

Try these five scripts to further optimize your Google Ads campaigns.

Andrew C
July 1, 2024 | Google Ads

8 Fast Takeaways from Google Marketing Live 2024

Google Marketing Live 2024 was packed full of announcements. Get the quick takes here.

Rob Glover
May 21, 2024 | Google Ads

Google Ads Releases New Search Partner Insights & Controls Following Advertiser Concerns

Find out what's changed with the Google Ads Search Partner network and how you can opt in or out of placements for Performance Max campaigns and more.

Mark Irvine
May 16, 2024 | Google Ads

Google Ads Benchmarks 2024: New Trends & Insights for Key Industries

Get the latest Google Ads benchmarks for your industry plus exclusive expert insights and tips to help you make the most of the data.

Susie Marino
May 13, 2024 | Google Ads

Does Ad Strength Matter in Google Ads?

Get the low-down on all things Ad Strength in Google Ads.

PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

Make the most of your PPC for retail campaigns with these trends, tips, and solutions to common challenges.

4 New Google Ads Performance Max Updates: What You Need to Know

Find out how these Performance Max updates could impact your business.

Michelle Morgan
April 16, 2024 | Google Ads

3 Tricks to Localize Your Google Ads (With Examples!)

Use these three key strategies to make your Google Ads more appealing to local customers.

Mark Irvine
April 9, 2024 | Google Ads

9 Sneaky Ways to Spy on Your Competitors’ Ads

Become a super sleuth and find your competitors' ads with these tips and tools.

5 Strategies for PPC Success in a Cookieless World

Find out how to adjust your PPC campaigns so you can see continued success despite a cookieless future.

The 13 Best Free PPC Tools to Save You Time, Money, & Sanity

We rounded up the best free PPC tools to help you maximize your campaigns (and your productivity)!

11 Tricks to Get the Click: How to Write Exceptional PPC Ads

Our top tips (and a free template!) to earn high Quality Scores, grab attention, and capture clicks.

How to Use Search Audiences in Google Ads to Lower Costs

Find out if layering search audiences is the right optimization move for your Google Ads campaign with this complete guide.

Michelle Morgan
March 18, 2024 | Google Ads

Google Releases New Local Services Ads Metrics to Measure Reach

Google started rolling out new metrics to help you measure Local Services Ads. Find out what they are and how to use them.

Mark Irvine
March 4, 2024 | Google Ads