Ever get your listing bumped from the coveted page-one spot on the SERP? Here's how you can use SEO and PPC together to maximize your marketing efforts and rescue those listing.
We compiled 27 Google search statistics to give you a better understanding of the search engine at the core of your PPC and SEO efforts. Check them out!
We polled marketers to see which SEO tools they wanted most this year and narrowed that list down to bring you the most in-demand tools for 2019. Here, we're sharing the list of tools, including SEMrush, Mailchimp, Majestic, and more.
The new Google Search Console is officially out of beta! Check out our seven steps to making the absolute most out of the new interface and getting all the actionable insight you can out of Search Console.
SEO news-philes rejoice—it’s time to freak out about another new search results feature. Expandable featured snippets have landed, and they're a symptom of a larger shift occurring in search.
Ready to conquer the world? This guide to international SEO will teach you everything you need to know to optimize your website or multiple web properties for international audiences, from site structure options to international keyword research and link building.
Your organic traffic can drop for many reasons, and it's crucial to have a plan. In this article, we break down the first six things you must consider when your organic traffic falls.
SEO audits are hard. WordStream makes them easy. We’ve nailed down 10 core steps to any successful SEO audit. Come check out our quick, effective, 10-step SEO audit to find and fix your mistakes so you can start seeing organic traffic go up.
Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. Learn four key ways to improve your off-page SEO.
Startups need to get their brand out there and start building organic traffic fast. But that doesn't mean you can afford to take risks that will hurt you in the long run. This guide to SEO for startups will get you on the right track to sustainable traffic.
A new report shows that Google has been swapping out featured snippets for direct answers. In this post, we give you the lowdown on the change, and explain how it might affect the future of organic search.
In an algorithm update that took effect March 13, Google undertook an experiment to deliver a single featured snippet for queries that didn’t demand full search results pages—i.e., “zero search results.” After just a week of live testing, the grand experiment has come to a close. In this post, we take a look at the rise and fall (for now) of Google’s “zero search results.”
ComScore has predicted that by 2020, 50% of all searches will be via voice and 30% of searches will take place without a screen. How can you optimize your site for the voice search revolution? Check out these four SEO survival tips.
Google just made a change to its mobile ranking factors. It's called the Speed Update, and it could impact your organic rankings and the amount you pay in AdWords. Learn what the Speed Update is and what you can do to determine its impact on your business.
SEO is always changing, and you can bet the SEO landscape won't get any simpler in 2018. Here are seven hard truths you need to accept about SEO right now, including the importance of site speed, video, the mobile-first index, and more.
Google's search algorithm has evolved quite a bit over the years. Here's a to-date history of every important Google algorithm update since 2003.
Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.
What was the Google Fred algorithm update, and why should you care about it? Read on to find out which sites were affected by Fred and how to react as a site owner or SEO.
Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.
Link building has changed a lot over the years, as Google's algorithms have evolved, but links are still important for SEO. Here's how to get them, the right way.
Wondering why even your top-ranking pages don't get as much traffic as they used to? Learn why in this post.
Want your site to rank for Google voice search queries? It's crucial to optimize your site for Google voice search. Learn everything you need to know about voice search in this comprehensive guide.