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Search engine optimization, or SEO, is the practice of optimizing your website to generate more traffic from search engines. Learn how to improve your rankings, build links, run technical website audits, track performance, write content that’s fully optimized for Google, the difference between white hat and black hat SEO, and much, much more. The WordStream blog is your home for all things SEO this year.


Video SEO: 9 Ways to Optimize Your Video for Search

Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.

Margot Whitney
June 2, 2017 | SEO

This Is How to Build Links Now: 10 Data-Backed Tips

Link building has changed a lot over the years, as Google's algorithms have evolved, but links are still important for SEO. Here's how to get them, the right way.

Danny Goodwin
May 24, 2017 | SEO

Value of a #1 Google Ranking Down 37% in Two Years?

Wondering why even your top-ranking pages don't get as much traffic as they used to? Learn why in this post.

Elisa Gabbert
April 26, 2017 | SEO

OK, Google: How Do I Optimize My Site for Voice Search?

Want your site to rank for Google voice search queries? It's crucial to optimize your site for Google voice search. Learn everything you need to know about voice search in this comprehensive guide.

Dan Shewan
March 14, 2017 | SEO

How to Use Answer The Public to Earn Featured Snippets

Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for.

Guest Author
February 7, 2017 | SEO

Does Dwell Time Really Matter for SEO? [Data]

Google's machine learning algorithms are set up to reward content with super high engagement metrics. Here's the proof that dwell time, long clicks, and time on site really do affect your SEO!

Larry Kim
January 25, 2017 | Marketing Ideas

9 Crazy Predictions for SEO in 2017

What does the always changing world of SEO have in store for us this year? A lot of the SEO predictions for the year have been totally safe and boring, but today Larry Kim is sharing 9 crazy SEO predictions that will blow your mind. Check them out, place your bets!

Larry Kim
January 9, 2017 | SEO

The 13 Best SEO Posts of the Year

Check out Larry Kim's picks for the absolute best, most helpful and innovative SEO articles and blog posts of the year, from WordStream and around the web.

Larry Kim
December 20, 2016 | SEO

6 SEO Experiments That Will Blow Your Mind

Best practices are nice, but SEO experiments are what really move us forward in the world of organic search engine optimization. Here are six crazy experiments that really surprised us, and how you can use the results for your own SEO gains.

Larry Kim
November 21, 2016 | Content Marketing

How to Calculate the ROI of Offline Transactions

We can measure which ad campaigns lead to form completions (conversions), but how do we know which ones lead to actual sales? Here's a system that works!

11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

High organic click-through rates are an increasingly important factor in your SEO rankings. Check out these 11 proven methods to raise your organic CTR.

Larry Kim
October 12, 2016 | SEO

SEO Lensing: How to Climb the SERPs with Content Consolidation

In this must-read post, learn how a simple technique called SEO lensing, or content consolidation, can help you climb the SERPs and improve rankings without creating more content.

Guest Author
September 7, 2016 | Content Marketing

EMDs vs. Branded Domains: What’s the Best Solution?

Not sure if an exact match domain (EMD) or a branded domain is right for your site? Check out this guide to the pros and cons of EMDs versus branded domains.

Guest Author
August 9, 2016 | SEO

Why You NEED to Raise Organic CTR’s (And How to Do It)

Is click-through rate (CTR) a ranking factor in Google? We've got data that suggests yes, Google does factor organic CTR into its ranking algorithm -- plus crucial tips on how to raise your Google click-through rates for better organic rankings and SEO.

Larry Kim
May 5, 2016 | SEO

RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive

RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.

Larry Kim
March 14, 2016 | SEO

RankBrain: A Primer on Google’s Artificial Intelligence Technology

RankBrain, Google's proprietary artificial intelligence system, is revolutionizing the world of search. Here's everything you need to know.

Dan Shewan
November 4, 2015 | SEO

3 Tips for Ranking in the Featured Snippet (AKA Position Zero)

Getting into Google's featured snippet is like ranking in position zero! Learn how to get featured snippets in Google and earn tons of organic traffic.

Elisa Gabbert
October 13, 2015 | Content Marketing

SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

In this complete beginner's guide to SEO, learn the SEO basics in eight parts, including keyword targeting, on-page SEO, quality content, technical SEO, and more.

Tom Demers
April 30, 2015 | SEO

26 Crazy Facts You Didn’t Know About Google

Did you know that Google negotiated the terms of acquisition for YouTube in a Denny's diner? Check out this and 25 other crazy facts you didn't know about Google.

Larry Kim
April 15, 2015 | SEO

Search Trends by State: Top Trending Searches in All 50 States

What search terms trended in YOUR state last year? See the top rising search trends in all 50 U.S. states in this infographic.

Elisa Gabbert
March 2, 2015 | SEO

How to Get a Million+ Blog Visits Per Month

Learn from the pros at WordStream and HubSpot how to run a blog that drives a million visits per month, including tips for blogging strategy, optimization, management and promotion.

Elisa Gabbert
November 24, 2014 | Content Marketing

Why SEO Rank Checking Tools Are Useless (And What to Use Instead)

Still searching for the best rank tracking tool? You might be wasting your time! Learn why SEO rank checking tools are useless for evaluating your keyword position in SERPs, and what tools to use instead to really drive more traffic from organic search.

Megan Marrs
August 11, 2014 | SEO

The 3 Types of Links that Send Legit Referral Traffic

Most inbound links have some value, but only some links drive real referral traffic. And what good is link building for SEO if you’re not getting more traffic to your site? Learn what types of links are mostly likely to send real referral traffic to your site.

Elisa Gabbert
July 23, 2014 | SEO

How Google Hummingbird Changed the Future of Search

Google Hummingbird was the most comprehensive and ambitious update to Google's search algorithm since 2001. Here's how Google Hummingbird changed search forever, and what we can expect from Google in the future.

Dan Shewan
June 23, 2014 | SEO

Dwell Time: The Most Important Metric You’re Not Measuring

Dwell time, the length of time that a visitor spends on a page before returning to the SERPs, is one of the most important analytics metrics, as well as one of the most frequently misunderstood. Learn what dwell time is and how you can increase it for better SEO results.

Dan Shewan
June 10, 2014 | SEO

Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

Google just released Panda 4.0, the latest iteration of its algorithm update intended to keep thin content spam out of the SERPs. eBay has taken a big hit.

Larry Kim
May 21, 2014 | SEO

6 Google Analytics Tips for Business Insight Way Beyond Traffic

Recently I discovered six Google Analytics tips that totally changed the way I use the software. Want to get better, more actionable data about your site’s visitors and traffic patterns? Here are my six best Google Analytics tips that can help your business too!

Dan Shewan
May 15, 2014 | SEO