Blog Category
Google's search algorithm has evolved quite a bit over the years. Here's a to-date history of every important Google algorithm update since 2003.
Need to see what keywords your competitors are using? Check out these eight powerful tools you should incorporate into your competitive keyword research workflow.
SEO best practices are just table stakes. To really grow traffic you need to run creative SEO tests and experiments and find out what really works for you. Here are six ideas to get you started.
What is duplicate content and why does it matter for SEO? How can you find duplicate content issues on your site, and what should you do to fix the problem? Read on to get the full rundown.
Tired of low link building success rates? Find out how we leveraged Twitter for outreach to receive an insane 48% of the links we asked for.
What was the Google Fred algorithm update, and why should you care about it? Read on to find out which sites were affected by Fred and how to react as a site owner or SEO.
Despite what some people say, links are still crucial for strong organic rankings. If you're in the B2B space, it can be tough to build links, but these 10 proven tactics really work.
Video SEO is a powerful way to ensure your videos reach potential customers. Find out how to optimize video for maximum visibility in today's post.
Link building has changed a lot over the years, as Google's algorithms have evolved, but links are still important for SEO. Here's how to get them, the right way.
Wondering why even your top-ranking pages don't get as much traffic as they used to? Learn why in this post.
Want your site to rank for Google voice search queries? It's crucial to optimize your site for Google voice search. Learn everything you need to know about voice search in this comprehensive guide.
Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for.
Google's machine learning algorithms are set up to reward content with super high engagement metrics. Here's the proof that dwell time, long clicks, and time on site really do affect your SEO!
What does the always changing world of SEO have in store for us this year? A lot of the SEO predictions for the year have been totally safe and boring, but today Larry Kim is sharing 9 crazy SEO predictions that will blow your mind. Check them out, place your bets!
Check out Larry Kim's picks for the absolute best, most helpful and innovative SEO articles and blog posts of the year, from WordStream and around the web.
Best practices are nice, but SEO experiments are what really move us forward in the world of organic search engine optimization. Here are six crazy experiments that really surprised us, and how you can use the results for your own SEO gains.
We can measure which ad campaigns lead to form completions (conversions), but how do we know which ones lead to actual sales? Here's a system that works!
High organic click-through rates are an increasingly important factor in your SEO rankings. Check out these 11 proven methods to raise your organic CTR.
In this must-read post, learn how a simple technique called SEO lensing, or content consolidation, can help you climb the SERPs and improve rankings without creating more content.
Not sure if an exact match domain (EMD) or a branded domain is right for your site? Check out this guide to the pros and cons of EMDs versus branded domains.
Is click-through rate (CTR) a ranking factor in Google? We've got data that suggests yes, Google does factor organic CTR into its ranking algorithm -- plus crucial tips on how to raise your Google click-through rates for better organic rankings and SEO.
RankBrain, Google's sophisticated AI system, will change SEO forever. Larry Kim has come back from the future to tell us how we can win the war against the machines and survive SEO Judgment Day.
RankBrain, Google's proprietary artificial intelligence system, is revolutionizing the world of search. Here's everything you need to know.
Getting into Google's featured snippet is like ranking in position zero! Learn how to get featured snippets in Google and earn tons of organic traffic.
In this complete beginner's guide to SEO, learn the SEO basics in eight parts, including keyword targeting, on-page SEO, quality content, technical SEO, and more.
Did you know that Google negotiated the terms of acquisition for YouTube in a Denny's diner? Check out this and 25 other crazy facts you didn't know about Google.
What search terms trended in YOUR state last year? See the top rising search trends in all 50 U.S. states in this infographic.