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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


40+ Thanksgiving Instagram Captions (The Cliché-Free List!)

Nix the cliches and come up with something original that your followers will appreciate.

Kristen McCormick
November 8, 2022 | Instagram

The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose

The intel you need to make sure you're spending your budget wisely in Facebook ads.

Brett McHale
October 31, 2022 | Facebook Ads

8 Easy Ways to Get on TikTok’s FYP (& What It Means)

Get on the FYP so you can gain more exposure for your brand...or should we say, FYB 🙃

Guest Author
October 7, 2022 | Social Media

How to Optimize Your Facebook Ads: 10 Tips & Tricks from the Pros

Pointers from the pros around pixels, privacy, and performance. It's pure perfection.

Kristen McCormick
September 26, 2022 | Facebook Ads

The Best Time to Post on Facebook in 2022 (+Why It Matters)

Four studies, two super-helpful visuals, one way to find out.

Kristen McCormick
September 6, 2022 | Social Media

Privacy-First Facebook Ad Targeting: 3 Creative (But Compliant) Workarounds

With a little creativity (and tracking code), you can effectively target ads on Facebook in a privacy-compliant way.

Navah Hopkins
August 31, 2022 | Facebook Ads

56 Creative & Inspiring Labor Day Instagram Captions

Ideas, examples, and quotes to help you think outside the box.

Kristen McCormick
August 19, 2022 | Instagram

Social Media Advertising in 2022: Costs, Types, Tips & Top Channels

Arm yourself to succeed with paid social, no matter what channel(s) you choose.

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

Because you can do better than "I was a sparkler in another life."

Kristen McCormick
June 24, 2022 | Instagram

10 Easy Ways to Get More Likes on TikTok

Delight your viewers with special effects, captions, hashtags, and more.

Guest Author
June 17, 2022 | Social Media

7 Habits of Highly Effective Facebook Advertisers

Improve your Facebook ad management with these tips on account structure, budgeting, conversion tracking, and more.

Brett McHale
June 14, 2022 | Facebook Ads

6 Ways to Scale Facebook Ads (The Right Way)

Avoid these common mistakes advertisers make when expanding their budget and audiences.

39 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.

The 7 Best Free Social Media Management Tools in 2022

These social media tools are so good they should cost money.

Nia Gyant
May 13, 2022 | Social Media

How to Advertise on Facebook: The Visual, Step-by-Step Guide

Complete with screenshots, tips, and FAQs, this guide has [quite literally] everything you need to set up a successful Facebook ad campaign.

40+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

Kristen McCormick
April 25, 2022 | Instagram

How to Go Live on TikTok – Plus Tips, Ideas & Examples

Including the secret trick to go live without having 1,000 followers!

How Much Do Facebook Ads Cost in 2022? (+9 Ways to Stretch Your Budget)

Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!

The 184 Best Instagram Bio Ideas, Quotes & Templates

This carefully crafted list will help you come up with the best 150 characters the web has ever seen.

Kristen McCormick
March 18, 2022 | Instagram

3 Creative (& Cheaper) Google Ads Alternatives for Competitor Targeting

Aggressive with your competitors, light on your wallet, just right on your goals.

How to Stitch on TikTok – With Ideas & (Hilarious) Examples

These examples might have you in...wait for it... stitches.

62 Facebook Post Ideas to Engage Your Followers (+Examples!)

From polls to pop culture, promotions to puppies, there is something in here for everyone.

Guest Author
March 10, 2022 | Social Media

73 Creative Instagram Story Ideas (Plus Templates!)

Warning: This post puts you at risk for CBI (creative brain implosion).

Kristen McCormick
March 1, 2022 | Instagram

16 Awesome Facebook Ad Examples (& Why They Work)

Get ideas for copy and creative with these examples, from the competitive to the cute and everything in between.

Kristen McCormick
February 28, 2022 | Facebook Ads

TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!

One ad. Two platforms. Three weeks. One winner. Dum dum dummm.....

Guest Author
February 16, 2022 | Instagram

23 Smart Ways to Get More Instagram Followers in 2022

Your Instagram following shouldn't be a meaningless moshpit, but a curated community.

Kristen McCormick
February 15, 2022 | Instagram

The Best Time to Post on TikTok & How It (Surprisingly) Compares to Instagram

Find the worst and best times to post for every day of the week.

Kristen McCormick
February 9, 2022 | Social Media