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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


The Ridiculously Awesome Guide to Facebook Live

Live video is huge for brands, but small businesses can take advantage too! Learn how and why to use Facebook Live for marketing, including tons of tips and best practices, in this guide.

Best New Online Advertising Features of 2017 (So Far)

Highlighting 2017's best new online advertising features across search and social ad channels, including some potentially paradigm-shifting features to try in your digital marketing campaigns!

Allen Finn
July 17, 2017 | Facebook Ads

Hack Your Sales Funnel with Facebook Interest & Behavior Targeting

Learn how to build new Facebook audiences from scratch using manual targeting methods that help you find your best, most conversion-ready audience through interest and behavior targeting.

Brett McHale
July 13, 2017 | Facebook Ads

8 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse

Looking for some fool-proof ways to market your bar or restaurant on Instagram? These seven proven hacks will grow your following, expand your reach, and have customers lining up at your door.

Gordon Donnelly
July 6, 2017 | Instagram

How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

Instagram posts tend to get 10 times more engagement than Facebook posts on average. In this post, we look at how much Instagram ads cost, and dive into some ways you can make the most of your Instagram ad budget.

Lisa Smith
June 5, 2017 | Instagram

How to Advertise on Facebook in 10 Steps

Advertising on Facebook is hard, but not impossible! Learn how to advertise on Facebook in 10 steps with this infographic and guide, so you can build your business and make more money.

Allen Finn
May 31, 2017 | Social Media

13 of the Best Instagram Ads We’ve Ever Seen

Need some Instagram advertising inspiration? Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate these amazing Instagram ads' award-winning looks.

Mary Lister
May 17, 2017 | Instagram

4 Free Resources to Inspire Better Ad Creative

Feeling uninspired? Check out our short list of the best free resources you can peruse to inspire better, more beautiful and effective ad creative.

Allen Finn
May 10, 2017 | Facebook Ads

How to Use Instagram Giveaways to Grow Your Following

Learn how to use Instagram giveaways to drive traffic to your site and grow your Instagram audience by up to double -- for just cents per follower!

Dan Shewan
May 10, 2017 | Instagram

3 Reasons You Need to Try Pinterest Ads

With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business: learn how you can use its new ad platform to reach and engage with your future customers.

9 Ways Facebook Creative Hub Will Energize Your Social Ads

By our count there are 9 ways Facebook Creative Hub can help you create better Facebook and Instagram ads: Here's how to use it to take your paid social game to the next level!

Allen Finn
April 24, 2017 | Facebook Ads

31 Mind-Boggling Instagram Stats & Facts for 2024

Launched in 2010, Instagram has taken the mobile photo-sharing niche by storm, with no signs of stopping soon. Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know for this year.

Mary Lister
April 19, 2017 | Instagram

The 10 Best Facebook Advertising Features Right Now

Facebook makes it simple to find your ideal audiences and drive conversions with great ads. Use our favorite Facebook advertising features to reach your future customers today.

Allen Finn
April 18, 2017 | Facebook Ads

LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads

LinkedIn’s new Lead Gen Forms will be a boon for B2B advertisers. Let’s compare them to Facebook Lead Ads and see whether LinkedIn Lead Gen Forms are right for your business.

Allen Finn
April 10, 2017 | Social Media

The Real Effect of Running a Facebook Ad Campaign in 5 Charts

We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.

Allen Finn
March 28, 2017 | Facebook Ads

The 15 Best Instagram Marketing Campaigns of 2017

Instagram has become the go-to place for visual content marketing. We've put together 15 of the best Instagram marketing campaigns of 2017, featuring examples from brands like Airbnb, Amazon, Nintendo and more. Check them out!

Guest Author
March 24, 2017 | Instagram

GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them

Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.

Allen Finn
March 7, 2017 | Facebook Ads

4 Facebook Ad Fails (And How To Fix Them)

Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.

Erin Costello
March 2, 2017 | Facebook Ads

Facebook Ad Benchmarks for YOUR Industry [Data]

Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.

Mark Irvine
February 28, 2017 | Facebook Ads

7 Power Words & Phrases to Test in Your Facebook Ads

When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.

Brad Smith
February 7, 2017 | Copywriting

8 Facebook Ad Tools to Help You Increase Leads and Sales

Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.

Dan Shewan
February 1, 2017 | Facebook Ads

7 Ways to Make Your Social Media Resume Look Awesome

When you find yourself needing to polish your social media resume, you should include these skills and keep it creative—read up so you can land your dream social media job!

Mary Lister
January 30, 2017 | Social Media

40 Essential Social Media Marketing Statistics in One Cool Infographic

As we start a new year, here is a look back at the world of social media. Social media marketing is one of the single most important things you can do to generate leads and increase brand awareness, so keep these statistics in mind as you create your social media plan for 2018!

Mary Lister
January 5, 2017 | Social Media

5 Really Good Reasons to Use Twitter Ads

I love Google AdWords and Facebook Ads, but there are a few ways that Twitter Ads beats them both. Check out these five awesome reasons to start using Twitter Ads.

Larry Kim
December 12, 2016 | Social Media

Facebook "Bug" Reveals Organic Reach Is Even Worse Than We Thought

Facebook announced that the organic reach of your posts has been overrepresented by 50% in the Page Insights dashboard. What can you do about these dismal numbers?

Jess Armstrong
November 18, 2016 | Social Media

Building a Successful Paid Twitter Campaign From the Ground Up

Here's everything you need to know to launch a successful Twitter advertising campaign, from audience targeting to hashtags to crafting the perfect promoted tweet.

Guest Author
November 18, 2016 | Social Media

11 Ways to Hack the LinkedIn Pulse Algorithm

Linkedin Pulse is a killer way to get your best content in front of a larger audience. Follow Larry Kim's best tips to hack the LinkedIn Pulse algorithm.

Larry Kim
November 7, 2016 | Social Media