Blog Category
Social Media
The Real Effect of Running a Facebook Ad Campaign in 5 Charts
We looked at the data and found that the Facebook pages of advertisers have dramatically better engagement metrics across the board than those who invest nothing in paid social.
The 15 Best Instagram Marketing Campaigns of 2017
Instagram has become the go-to place for visual content marketing. We've put together 15 of the best Instagram marketing campaigns of 2017, featuring examples from brands like Airbnb, Amazon, Nintendo and more. Check them out!
GIFs Will Revolutionize Your Facebook Ads – Here’s How to Use Them
Everybody loves GIFs, including your current and future customers! Here's your complete guide to everything you need to know about using GIFs in Facebook ads, from why they matter to how to create your very own GIF ads.
4 Facebook Ad Fails (And How To Fix Them)
Facebook ads deliver awesome results at a very low cost. But the Facebook platform can be frustrating and confusing sometimes. Here are four of my worst Facebook ad fails with the workarounds to fix them.
![Facebook Ad Benchmarks for YOUR Industry [Data]](https://www.wordstream.com/wp-content/uploads/2017/02/ws-homepage-blog-card-example-1.png)
Facebook Ad Benchmarks for YOUR Industry [Data]
Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat in Facebook advertising? We dug into the data to find out.
7 Power Words & Phrases to Test in Your Facebook Ads
When you're competing for attention on Facebook, your ads need to grab people's attention FAST. That's where these seven powerful words and phrases come in.
8 Facebook Ad Tools to Help You Increase Leads and Sales
Which of the dozens of Facebook ad tools out there should you consider using? Read on to learn about our eight favorite Facebook ad tools right now.
7 Ways to Make Your Social Media Resume Look Awesome
When you find yourself needing to polish your social media resume, you should include these skills and keep it creative—read up so you can land your dream social media job!
40 Essential Social Media Marketing Statistics in One Cool Infographic
As we start a new year, here is a look back at the world of social media. Social media marketing is one of the single most important things you can do to generate leads and increase brand awareness, so keep these statistics in mind as you create your social media plan for 2018!
5 Really Good Reasons to Use Twitter Ads
I love Google AdWords and Facebook Ads, but there are a few ways that Twitter Ads beats them both. Check out these five awesome reasons to start using Twitter Ads.
Facebook "Bug" Reveals Organic Reach Is Even Worse Than We Thought
Facebook announced that the organic reach of your posts has been overrepresented by 50% in the Page Insights dashboard. What can you do about these dismal numbers?
Building a Successful Paid Twitter Campaign From the Ground Up
Here's everything you need to know to launch a successful Twitter advertising campaign, from audience targeting to hashtags to crafting the perfect promoted tweet.
11 Ways to Hack the LinkedIn Pulse Algorithm
Linkedin Pulse is a killer way to get your best content in front of a larger audience. Follow Larry Kim's best tips to hack the LinkedIn Pulse algorithm.
3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition
These three A/B tests from WordStream’s Facebook Ads account showcase how important testing your ad copy is. Learn how to showcase your value prop to maximize clicks and conversions!
How to Use the Facebook Pixel to Track Conversions on Facebook
In this comprehensive guide, Brett McHale shows you everything you need to know about tracking - and driving - conversions in Facebook.
5 Big New Social Media Marketing Trends
Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.
7 Things I Still Hate About LinkedIn Ads
I hate LinkedIn Ads, do you hate LinkedIn Ads too? They could be so much better! Here are seven ways LinkedIn needs to step up its ad game.
How To Create Facebook Lead Ads That Convert
Facebook leads ads are no joke. They really can drive tons of high-quality leads! In this comprehensive guide, you’ll learn everything you need to know to create effective Facebook lead ads that drive new leads and customers for your business.
How to Use Facebook Ads to Recruit Top Talent
Is your company currently hiring? Do you struggle to attract great candidates for key open job roles? Well, did you know you can use Facebook for job recruiting? Facebook Ads and smart targeting make it easy and cheap to find top talent fast!
7 Social Media Management Tips to Save Time & Improve Results
Social media management is hard, but we're sharing our seven best social media management tips that we use at WordStream to save time and grow and engage an audience.
Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach
Yes, organic reach on Facebook is abysmal -- but you can fight back! Looking for a way to get exposure without having to spend a ton on Facebook ads? These five tactics will greatly increase your engagement and reach in Facebook's newsfeed algorithm.
Ultimate Facebook Ad Types Cheat Sheet
If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. We got you. In this post, we outline detailed Facebook ad specs along with example ads for every Facebook ad type.
One Weird Trick to Get More Facebook Likes for Free
If you manage a Facebook business page, check it out: I've stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page – and it's free!
9 Tips to Write the Best Facebook Ads Ever (with Examples)
We're focusing on why writing matters in Facebook ads, and how you can write great Facebook ads that actually convert.
All of Facebook’s Ad Targeting Options (in One Epic Infographic)
Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!
10 Best Social Media Advertising Tips for Content Marketers
Most content goes nowhere. The consumer purchase journey isn't a straight line – and it takes time. So is there a more reliable way to increase leads and sales with content? Social media! Here are our 10 best social media tips for content marketers.
How to Use the Psychology of Facebook to Create Better Facebook Ads
Leveraging psychological and emotional triggers can make your Facebook campaigns really stand out. Learn how to use the psychology of Facebook ads to your advantage.