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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


6 Strategies to Improve Your Social Media Marketing Plan

Get your social media marketing plan in shape for 2019! Here are six new strategies to help you step up your social media game.

Margot Whitney
January 19, 2015 | Social Media

11 Instagram Marketing Tips for Brands in 2019

As of February 2019, Instagram boasts over 1 billion active users, 500 million of whom use Stories every day. Check out our 10 best Instagram marketing tips for brands in 2019!

Margot Whitney
January 6, 2015 | Instagram

Can Ello Remain Ad-Free? Here Are 5 Ad-Free Social Networks that Failed

Hot on the heels of raising $5.5 million in venture capital funding, new social upstart Ello -- hoping to achieve the precarious balance between remaining a truly ad-free social network and financial feasibility -- has converted to a Public Benefit Corporation.

Dan Shewan
October 23, 2014 | Social Media

24 Best Social Media Promotion Tools

Need a little help growing your social media accounts? We've got the tools you need to succeed! Here are 24 of the best social media promotion tools to make sure your awesome posts and content get to the front of the feed!

Megan Marrs
October 21, 2014 | Social Media

Social Media Advertising for Small Businesses

For small businesses, social media advertising can be intimidating. But no matter your size or budget, you can make social media ads work for you! Learn which social media platforms will work best for your small business in this complete guide to costs, formats, and more.

Dan Shewan
September 24, 2014 | Social Media

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

Learn how adding more LinkedIn connections can greatly improve your LinkedIn street cred, get you more profile views, increase your content's reach and more.

Larry Kim
September 15, 2014 | Social Media

How to Improve Your LinkedIn Profile as a Recent College Grad

Recent college grads can see huge benefits from using LinkedIn. Learn how to improve your LinkedIn profile and use LinkedIn to help you get a job.

Brett McHale
September 9, 2014 | Social Media

13 Ways to Beat the Facebook Algorithm

With organic reach for businesses on Facebook rapidly approaching zero, here are 12 tactics to beat the Facebook algorithm and get your fan engagement back.

Larry Kim
September 2, 2014 | Social Media

Social Media Images Guide: Optimizing Images For Facebook, Twitter, & More!

Learn how to optimize your social media images for Facebook, Twitter, Pinterest, Google+, Instagram, and more!

Megan Marrs
July 9, 2014 | Social Media

Social Sharing Secrets: 15 Ways to Get More Shares ASAP!

Increase your business's social media shares with these 15 social sharing secrets. Bring on the likes!

Megan Marrs
June 19, 2014 | Social Media

Why You NEED Social Media Landing Pages (Not Just a Homepage!)

Your business NEEDS social media landing pages - don't lose those valuable social network leads. Instead, funnel them to conversions! Learn how in our post.

Megan Marrs
May 27, 2014 | Landing Pages

Content Promotion: The Difference Between Brands with Fans & Anonymous Content

Learn how to bake content promotion into your content strategy from the start to increase the reach of your content and build a fan-worthy brand!

Larry Kim
March 26, 2014 | Content Marketing

21 Facebook Advertising Tips to Try Right Now

Looking for the best ways to advertise on Facebook? Check out our 21 best Facebook advertising tips and start succeeding today!

Gordon Donnelly
January 30, 2014 | Facebook Ads

5 Social Media Marketing Strategies to Improve Your Efforts This Year

Having a presence on social networks like Facebook, Twitter, and Instagram is crucial for business. Learn five social media marketing strategies to help your business conquer the social landscape this year.

Margot Whitney
January 9, 2014 | Social Media

Twitter Retargeting: Now On Twitter, Ads Follow You

Twitter just announced new ad retargeting options that will be a boon for revenues. Learn why Twitter retargeting, AKA Tailored Audiences, is powerful.

Larry Kim
December 5, 2013 | Social Media

Do Twitter Ads Work? Comparing Ad Performance on the World’s Largest Social Networks

Do Twitter ads work? The jury's still out, but recent data suggests Twitter's ad performance is weak compared to Facebook's, which is already weak compared to Google.

Larry Kim
November 5, 2013 | Social Media

Facebook Graph Search & Privacy Concerns: Should You Be Worried?

What is Facebook Graph Search? How can you retain your privacy and remain hidden from Facebook's new nosy feature? Read the article to find out!

Megan Marrs
October 24, 2013 | Social Media

Find Your Old Tweets: How to See Your First Tweet

Been trying to find your first tweet, to no avail? Want to see how much you've changed over the course of your Twitter existence? Learn how to use Twitter Search to find all your old tweets!

Elisa Gabbert
October 10, 2013 | Social Media

The Complete Guide to Yelp Reviews: Getting, Removing & More

For local businesses like restaurants and salons, Yelp is an absolute must! Here's your complete business guide to using Yelp.

Megan Marrs
July 22, 2013 | Social Media

12 Alternatives to Buying Pinterest Followers: Put Away Your Wallet, We’ve Got a Better Way

Still, in a world where the number of your followers and fans matters more than it should (says the person with less than 100 Pinterest followers), most savvy social media moguls long for as many follower notches on the Pinterest-bedpost as they can manage.

Megan Marrs
June 10, 2013 | Social Media

Social Media Management Tools: What’s the Right Tool for Your Business?

Which social media management tool is best for your business? Find out with our complete review of the top social media management tools!

Megan Marrs
May 23, 2013 | Social Media

Buying Twitter Followers: The (Cheap) Price of Friendship

Does your competitor buy Twitter followers? Are you considering buying more Twitter followers? Learn the pros and cons, plus how to earn more Twitter followers the safe and natural way!

Megan Marrs
May 16, 2013 | Social Media

How to Measure the ROI of Social Media (No, it’s Not Impossible!)

Confused about how to measure social media ROI? Learn why measuring the ROI of social media is a challenge plus tools to help you effectively track social media ROI.

Megan Marrs
April 25, 2013 | Social Media

7 Ways to Use Facebook for Marketing

Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool. In this post, we look at seven ways you can use Facebook for marketing.

Megan Marrs
April 15, 2013 | Social Media

Guide to Using LinkedIn Company Pages: Get Followers, Share Stories, Post Products

Learn how to use LinkedIn Company Pages to increase followers, gain engagement, and discover new business connections and potential customers. Read now for inside tips!

Megan Marrs
February 25, 2013 | Social Media

6 Accounts to Follow on Pinterest (And What You Can Learn From Them)

Pinterest accounts are everywhere - which ones are worth your time to follow and what can you learn from them? We examine Pinterest power users to find some Pinterest best practices.

Megan Marrs
January 28, 2013 | Social Media

The Best Tweets of All Time: Our List of the Most Important, Record-Breaking Tweets Ever

Read the list of the best tweets in the history of Twitter! These are the funniest, most retweeted, and most important tweets of all time.

Megan Marrs
November 8, 2012 | Social Media