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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


17 Ways to Discover TikTok Trends & Ideas for Viral Content

Find out how to do TikTok trend discovery to uncover the right viral content for your business with these ideas, tips, and examples.

Susie Marino
December 14, 2023 | TikTok

The Easy Guide to Facebook Video Ads for Any Business

Learn that strategies that can lead you to Facebook video ad success, plus get a complete list of Facebook video ad creation tools.

Michelle Morgan
December 8, 2023 | Facebook Ads

Facebook Ads Benchmarks for 2023: NEW Data + Insights for Your Industry

Get exclusive data on Facebook ads costs with this industry benchmarks report complete with tips and insights from Facebook ad experts.

Susie Marino
November 28, 2023 | Facebook Ads

40+ Thanksgiving Instagram Captions (The Cliché-Free List!)

Nix the cliches and come up with something original that your followers will appreciate.

Kristen McCormick
November 16, 2023 | Instagram

TikTok vs. YouTube: Which Is Best for Your Goals?

We break down everything you need to know.

Sneh Choudhary
November 8, 2023 | TikTok

9 Funtastic Ways to Engage Customers Using Instagram Highlights (+Examples)

Learn nine ways to repurpose your Instagram Stories by placing them in Instagram Highlights.

Mallory Gray
October 24, 2023 | Instagram

8 Ways to Drive Sales from Black Friday Facebook Ads

These eight best practices will help you create super effective (and super profitable) Facebook ads for your ecommerce business this Black Friday.

Jordan Bucknell
October 11, 2023 | Facebook Ads

150+ Popular Instagram Hashtags (+How to Find & Use the Right Ones)

Read up on how to find and use Instagram hashtags plus get over 150 hashtag examples kickstart your Instagram growth.

Kristen McCormick
September 25, 2023 | Instagram

The 15 Biggest Announcements From Google & Facebook So Far This Year

Check out this roundup of the latest and greatest Google Ads and Facebook Ads news that includes platform updates, new tools and features, and more.

Michelle Morgan
September 22, 2023 | Facebook Ads

How Often to Post on TikTok for the Most Views & Followers (+7 Tips to Post Faster)

Get a boost to your views and followers when you learn how often to post on TikTok.

Rob Glover
September 20, 2023 | TikTok

11 Sneaky Ways to Use the TikTok Ads Library for Better, More Engaging Ads

Learn how the TikTok Ads library tool for your business when you're trying to beat out the competition on TikTok Ads.

Susie Marino
September 14, 2023 | TikTok

How to Sell on Instagram in 2024: 5 Steps (+6 Tips to Get Sales Now)

Instagram shops are a great channel to find new customers and grow your business. Learn how to set up a shop in Instagram and make it successful with this guide.

Rob Glover
August 24, 2023 | Instagram

9 Proven TikTok Marketing Strategies to Skyrocket Conversions

We’re sharing TikTok marketing strategies that will help you reach high-value audiences, improve cost efficiency, and skyrocket your conversions.

Jordan Bucknell
August 23, 2023 | TikTok

The Best Time to Post on Instagram in 2024 [For Every Scenario]

If you know the best time to post on Instagram, you'll have a better shot at more engagement on the platform. We'll give you the data and show you how to find the best time to post for your own business.

Rob Glover
August 18, 2023 | Social Media

Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?)

Meta Ads and Google Ads can both help you reach new audiences and connect with new customers on widely used platforms. But what are the major differences? We walk through what you need to know to decide which is best for your business.

Jyll Saskin Gales
August 15, 2023 | Facebook Ads

60 Creative & Inspiring Labor Day Instagram Captions

Ideas, examples, and quotes to help you think outside the box.

Kristen McCormick
August 9, 2023 | Instagram

How to Get Verified on Instagram: 6 Steps to Get Your Blue Check

The process to get verified on Instagram is changing. This guide will show you how to apply for Instagram verification and increase your chances of success.

Rob Glover
August 2, 2023 | Social Media

7 Simple Steps to Create a Facebook Business Page (+Tips to Make It More Engaging)

Your Facebook Business Page is one of the most important online properties for your business. Use these steps to create and optimize a Business Page that attracts more visitors and customers.

Rob Glover
July 31, 2023 | Social Media

3 Time-Saving Facebook Automated Rules to Try (+1 to Avoid!)

Facebook automated rules can save you precious time, streamline your processes, and set the stage for advertising success.

Brett McHale
July 27, 2023 | Facebook Ads

Instagram Threads: What You Need to Know (+5 Fast Tips to Get Started)

Get to know the latest social media app, Instagram Threads, as we walk through what it is and why it could matter for your business. Plus, quick tips to get started!

Susie Marino
July 26, 2023 | Social Media

9 Best Practices for LinkedIn Retargeting That Cut Costs & Drive Conversions

Use these tried-and-true LinkedIn retargeting tips to ensure you're squeezing the most out of your campaigns.

9 Super Common Reasons Your Facebook Ads Aren’t Converting (+What to Do About It)

Facebook ads not converting? There's a fix for that! Find out why your Facebook ads aren't converting and how you can resolve it with this handy guide.

Susie Marino
June 23, 2023 | Facebook Ads

The Best Time to Post on TikTok For Your Business in 2024 (+Bonus Ways to Boost Engagement)

Find out when you should post on TikTok to get the most engagement from your unique audience.

Kristen McCormick
June 9, 2023 | TikTok

The Facebook Ad Library: Your Secret Tool to Spy on Your Competitors & Improve Your Ads

There are many untapped opportunities to use the Facebook Ad Library (including to spy on your competitors!). Find out how you should be using this free tool.

Mark Irvine
June 6, 2023 | Facebook Ads

48 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Stand out with these inspiring images, inclusive captions, and even a word list to choose your own adventure.

6 Proven Techniques for Ultra-Effective TikTok Ads Targeting

We're exploring six expert techniques that will help you to identify, reach, and convert profitable audiences with your TikTok advertising.

Jordan Bucknell
May 23, 2023 | TikTok

50+ Mother’s Day Instagram Captions for Everyone in Your Audience

From cute and sweet to sensitive and factual—plus a brainstorm word list.

Kristen McCormick
April 19, 2023 | Instagram