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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads

Facebook dynamic ads are great for businesses that have 10 or more products in their catalog and save you the time spent on manual testing. Learn everything you need to know about Facebook dynamic ads: what they are, when to use them, how to use them, and their best practices.

Akvile DeFazio
April 20, 2021 | Facebook Ads

5 Instagram SEO Tactics to Rank Higher in the Feed

Instagram SEO is a no-cost, high-impact tactic for anyone who wants to grow their reach, increase traffic to their profile/website, and drive more conversions. Learn what Instagram SEO is, Instagram SEO best practices and more!

Conor Bond
April 7, 2021 | Instagram

How to Become a Successful Social Media Influencer (In 9 Easy Steps)

This post walks you through how to become a social media influencer in nine steps—including choosing your niche, writing engaging content, collaborating with other influencers, forming partnerships, and more.

Ron Stefanski
March 23, 2021 | Social Media

How to Generate B2B Leads on LinkedIn as a Solopreneur or Small Business

LinkedIn can be a goldmine for B2B lead gen, especially as a solopreneur or small business. in this post, we'll cover how to optimize your profile, create attractive content, and build a network on the platform to bring in more qualified leads to your business.

Guest Author
March 17, 2021 | Social Media

6 Ways to Customize Your Facebook Dynamic Product Ads for Better Performance

In this post, learn about what and how to customize various elements in your Facebook Dynamic Product Ads, including ad text, prices, frames, image presentation, ad formats, intro cards, and more.

Michelle Morgan
March 10, 2021 | Facebook Ads

Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs

This post covers how you can use the Facebook ad traffic objective to build your brand and monetize traffic. We’ll provide background information on Facebook traffic ads and then share five best practices to get the most out of this campaign type.

Guest Author
March 4, 2021 | Facebook Ads

5 Reasons Why Instagram Ads Really Work!

Do Instagram ads work? Yes, they really do! Learn five key benefits of advertising on Instagram as well as how to leverage the platform for optimal results—from growth opportunities to easy ad creation, Stories ads, and more.

Akvile DeFazio
February 15, 2021 | Instagram

How Much Do Instagram Ads Cost? (+How to Make the Most of Your Budget)

Find out average Instagram cost per click, cost per engagement, and CPM, plus tips to save money!

Akvile DeFazio
February 8, 2021 | Instagram

The 5 Biggest Reasons to Advertise on Social Media (+Pro Tips)

From expanding your reach and visibility to driving the bottom line, here are five reasons why brands invest in social media advertising to reach their goals and scale their business.

Akvile DeFazio
February 2, 2021 | Social Media

20+ Instagram Demographics You Should Know Now

This post provides over 20 pieces of data in eight key types of Instagram demographics that matter to social media marketers and brands in 2021. Use this data to inform your campaign targeting, messaging, and more.

Guest Author
January 28, 2021 | Instagram

Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance

In this article, we’ll discuss the details of your Instagram Stories analytics, grouped by discovery, navigation, and interaction, and then take a deeper dive on how to optimize for the metrics that matter.

Guest Author
December 16, 2020 | Instagram

3 Key Paid Social Trends for 2021 (+ How to Take Advantage)

The way people shop has changed dramatically in 2020 and will continue to evolve next year. Here are three major trends that will affect marketers and advertisers engaging in paid social strategies (plus tips on how to align with these trends)...

Akvile DeFazio
November 19, 2020 | Social Media

How to Use Paid Social for Holiday Ecommerce Success (+Why It’s Crucial)

Social media has been deemed the most important platform for engaging with holiday shoppers in 2020. Here are eight tips to help you maximize your holiday ecommerce advertising this year—with a particular focus on Facebook Shops and Instagram Checkout.

Akvile DeFazio
October 14, 2020 | Social Media

22 Fantastically Free Ways to Promote Your Instagram Account

Simply posting to Instagram is not enough—here are 20 ways to promote your profile without spending a dime.

Kristen McCormick
October 5, 2020 | Instagram

How to Easily Get More Calls Using Facebook Click-To-Call Ads

Facebook click-to-call ads have been around for a while, but are newly available for Website Traffic campaigns. Learn how to set up click-to-call ads for both Reach and Website Traffic campaign types, so you can quickly, easily, and affordably get more calls from qualified leads.

Akvile DeFazio
September 17, 2020 | Facebook Ads

How to Advertise Your Local Business on Facebook

This post covers how to set up Facebook ad campaigns for your local business using the store traffic (aka local awareness) objective; how to create ad variations to identify what resonates best with your audience; and the settings and metrics that will optimize your ads' performance.

Brett McHale
September 8, 2020 | Facebook Ads

3 Ways to Use LinkedIn Website Demographics for Better Ad Performance

This post covers three ways to use the Linkedin Website Demographics tool to improve your ad performance, including better understanding and creating ideal audiences; unlocking invaluable ad-level insights; and optimizing existing campaigns.

Michelle Morgan
September 2, 2020 | Social Media

14 Inspiring Instagram Accounts to Follow Right This Instant

With morale being low, we've decided to put together a list of inspiring small business Instagram accounts from an array of verticals so that you can view, follow, and gain inspiration for your own posts.

Akvile DeFazio
August 25, 2020 | Instagram

100+ Creative Hashtags for Every Day of the Week

Consider this your go-to for coming up with creative, engaging social media posts. Use these daily hashtags to engage and build your audience, express your authenticity, and showcase your products—every day of the week!

Kristen McCormick
August 20, 2020 | Social Media

4 Tips to Sell (Lots) More Products on Facebook

Here, we're sharing six Facebook ecommerce tips to improve your ads and boost your sales, including leveraging actions in your funnel, identifying high-quality audiences, and more!

Michelle Morgan
August 12, 2020 | Facebook Ads

9 Data-Backed Reasons to be Advertising on TikTok (& Not Just to Zillenials)

Fact: TikTok is not just a Zillenial platform! And it has lots of benefits to offer! Learn more about how TikTok ads can help any business to increase exposure and authentically market its products and services—to any audience.

Anne Kunsman
August 11, 2020 | TikTok

Our Top 10 Social Media Engagement Hacks for 2020

Social media engagement is perfect for building relationships with your prospects and customers and growing brand affinity. Here are our 10 favorite hacks to boost social media engagement, including Facebook groups, games, and more!

Guest Author
July 30, 2020 | Social Media

9 Ways to Level Up Your Facebook Video Marketing

Facebook video marketing is a great way to reach your audience online. Here are nine ways to level up your strategy, including choosing the right format, including a clear CTA, and more!

The Ultimate Guide to Facebook Insights for Advertisers

In this all-in-one guide to Facebook Insights, we cover how to navigate the dashboard, which metrics to track, and how to use Facebook Insights to make your Facebook ad campaigns even more effective!

Adam Enfroy
July 24, 2020 | Facebook Ads

5 Simple Steps to Set Up Your TikTok Ads

With the apps surge in popularity, TikTok advertising should be a part of your marketing strategy. Here, we're giving you a step-by-step guide to getting started, plus why this avertising works and how to handle your reporting.

Mary Lister
July 22, 2020 | TikTok

The Complete Guide to Creating Your Own Snapchat Filters

In this guide, we're telling you everything you need to know about Snapchat filters: what they are, why your business should use them, and how to create the best filters possible!

Margot Whitney
July 17, 2020 | Social Media

Instagram Best Practices: Placements, Creative, & More

So here are the Instagram ads best practices as they stand in 2020, plus what we can most likely expect to continue or evolve in some manner in the future.

Akvile DeFazio
July 13, 2020 | Instagram