Blog Category
Social Media
Instagram Best Practices: Placements, Creative, & More
So here are the Instagram ads best practices as they stand in 2020, plus what we can most likely expect to continue or evolve in some manner in the future.
The Quick & Easy Cheat Sheet for Pinterest Video Ads
Here's your guide to Pinterest video ads! We're covering how to create these ads, how to optimize them, and why these video ads are worth adding to your marketing strategy.
Fire Up Facebook Ads Conversions with Weather-Based Targeting: Here’s How
Curious about weather-based targeting on Facebook? In this guide, we're sharing everything you need to get started, including what weather-based targeting is, how to set it up in your Facebook account, and ideas for weather-based ads.
The Complete Guide to Instagram Filters
Instagram filters can improve your photos and your marketing in just a few swipes. Here, we're sharing essential rules for using Instagram filters, the most popular filters, and more!
9 Ways to Manage Your B2B Social Media Like a B2C Champ
Let's face it: B2Bs can learn a lot about how to run effective social media channels from B2Cs. Here, we've rounded up nine key B2B social media tips, including creating a tone guide, interacting with other brands, and more!
3 Questions Our New Facebook Grader Can Help You Answer
We've updated our Facebook Grader to give you more information than ever before—for free! Here are three key questions our analysis can help answer for you.
10 Quick Tips for Off-the-Chart Instagram Growth
Here are 10 ways you can start seeing Instagram growth for your account, including live video, partnerships, contests, Stories, hashtags, ads, and more!
8 Tips for Making Incredible Instagram Live Videos
Not using Instagram Live yet? Here's how to get started. Here, we're covering what Instagram Live is, how it can help your marketing plan, and tips for creating great Instagram Live content.
The Beginner’s Guide to Facebook Sponsored Posts
This guide covers everything you need to know to set up Facebook sponsored posts, fit them into your Facebook marketing strategy, and get the results you want.
39 Twitter Statistics Marketers Need to Know in 2024
Twitter continues to be in the top five most popular social media networks. Here, we've rounded up 40 Twitter statistics you need to know about the platform's popularity, marketing opportunities, and more!
Best Time to Run Facebook Ads? Look at Your Own Data
This post covers how to use your analytics and audience insights to identify the best times to run Facebook ads for your business—plus a refresher on ad types and budgeting tips.
4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)
Facebook ads not delivering? Don't panic. Here, we're sharing four common reasons your Facebook ads aren't showing, plus how you can fix them ASAP!
How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement
Instagram Story polls equip you with valuable audience intel that you can use to drive more engagement. Here's how to use them in your Instagram Ads to increase the success of your campaigns.
7 Ways to Write More Like-able Social Media Copy
Social media content comes in many shapes and sizes, but following these seven fundamental practices will ensure your social media copy is appealing to your audience and shareable no matter what platform you're on.
Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!
13+ Ways to Boost Engagement With User-Generated Content on Instagram
User-generated content is a great way to boost social engagement. In this guide to leveraging UGC on Instagram, we're sharing how to source content, how to use it effectively, and how to make sure you're still providing a high-quality customer experience!
7 Fundamental Facebook Advertising Tips for Small Business Marketers
Facebook advertising is essential for small businesses, but getting those campaigns to perform is a different story. Here are seven Facebook advertising tips for small business marketers!
Boost Your Facebook Video Views with These 6 Tactics
If you're spending time and budget to create and promote videos or video ads, you know Facebook video views are important. Here are six ways to boost your Facebook video views, including competitive research, using subtitles, and more!
6 Strategies for Click-Worthy Instagram Carousel Ads
In this guide, we cover everything you need to know to about Instagram carousel ads, including the ad format, the guidelines, and six strategies make sure your Instagram carousel get your viewers clicking!
4 Essential Lessons for Travel Marketing on Instagram
Instagram is a great marketing tool for the visual storytelling that attracts travellers. Here are four essential lessons to improve your travel marketing on Instagram now!
The 10 Best Business Instagram Accounts to Follow
Whether you’re killing it on Instagram already or just getting started, we can all benefit from some inspiration. That's why we rounded up the 10 best business Instagram accounts here, so take a look, follow, and get inspired!
I Spent $10 M+ on Google & Facebook Ads-Here’s What I Learned
Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she's sharing her top five lessons, including optimize for quality, master the algorithm, and more!
6 Lessons from Our Favorite Facebook Campaigns of 2019
Super successful Facebook and Instagram campaigns, plus six major lessons we can use in our 2020 planning, including using relationship-based marketing, gathering intel with Instagram Story polls, and more!
8 Social Media Marketing Mistakes You Need to Avoid
Social media is mandatory for businesses these days, but that doesn't mean it's easy. Here are eight common mistakes you need to avoid, including working without a plan, choosing the wrong tone, and more!
How to Customize Your Facebook Ads for Placements
Facebook offers a ton of different placement options for your ads—but to make your ads engaging, you need to customize for each placement. In this guide, we walk you through the process, from selecting the placement to the final review and everything in between!
7 Epic Instagram Story Hacks You’ll Wish You Knew Sooner
The possibilities on Instagram for brands and users are endless, but one of the most powerful features for your Instagram strategy? Instagram Stories. Here are six epic Instagram story hacks you need to try, including customizing with color, experimenting with fonts, and more!
11 Ways to Improve Your Facebook Video Ad with a Killer Hook
With 8 billion video views a day, need to make sure your Facebook videos stand out with a hook. Here are 11 tactics to make your Facebook video ad unskippable, including starting with blurry images, skipping sound, and more!