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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


Top 12 Social Media Marketing Tools for 2019

Social media marketing is impossible without the right SMM tools. In this post, we’ll go through the best social media marketing tools for social media management, social media listening, and paid social advertising.

Guest Author
February 8, 2019 | Social Media

LinkedIn Rolls Out Interest Targeting for Advertisers

LinkedIn has announced interest targeting for advertisers. Now, you can serve LinkedIn ads to highly relevant audiences. Check out our blog post for details!

Conor Bond
January 25, 2019 | Social Media

5 Facebook Lead Ad Examples to Learn From and Copy

Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Here we share five successful examples of Facebook lead ads, including event promotions, carousel drip campaigns, and more.

Brad Smith
January 24, 2019 | Facebook Ads

The Ridiculously Useful Guide to Snapchat Ads

In this ridiculously easy guide, we're telling you everything you need to know about Snapchat ads, from getting started to trying new formats to measuring your success.

Mary Lister
January 9, 2019 | Social Media

How to Get High-Quality B2B Leads with Facebook Ads

Still not using Facebook Ads to attract your B2B leads? Here, we share why you need to be leveraging the platform and three ways to get those high-quality leads.

Guest Author
December 18, 2018 | Facebook Ads

5 Ways to Use Facebook Messenger Bots to Increase Conversions

There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks.

Guest Author
December 13, 2018 | Social Media

Every Facebook Ad Targeting Option in One Epic Graphic (Updated!)

We compiled all of the Facebook ad targeting options in one comprehensive infographic—again.

Conor Bond
December 10, 2018 | Facebook Ads

Facebook Campaign Objectives: What Every Advertiser Needs to Know

In this guide, we break down Facebook’s campaign objectives and settings so that you know exactly what features to focus on during set up. We also provide insights on how to set your next campaign up for success.

Kristina Simonson
November 26, 2018 | Facebook Ads

The Ultimate 7-Step Facebook Ads Account Audit

Here we share the most effective Facebook ads account audit for agencies, which includes just seven simple steps.

Brett McHale
November 6, 2018 | Facebook Ads

The Complete Guide to Instagram Analytics

In this guide, we explain why your Instagram analytics matter and walk you through all the options available. We point out which data matters most for your business goals so that you’ll know exactly where to focus your attention.

Margot Whitney
November 1, 2018 | Instagram

Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit "Go"

Your Facebook ads should be set and ready to start attracting clicks and generating leads as soon as you hit "go." To make sure that your ads are good and ready, take a few minutes and go through our Facebook Ads Checklist.

Chris O'Keeffe
October 26, 2018 | Facebook Ads

Google Is Finally Sunsetting Google+: Here’s What It Means

Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. Learn all about the data breach that forced Google's hand, and some ramifications of the announcement.

Gordon Donnelly
October 10, 2018 | Social Media

Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts

When managing a client’s social media accounts, it can be tough to juggle hitting goals, delivering on time, and staying within budget. Don’t worry; we’re here help. Here are seven smart, low-cost ways you can manage social media accounts and keep those clients happy.

Guest Author
October 2, 2018 | Social Media

6 Simple Steps to a Facebook Lead Ad that Converts like Crazy

Facebook lead ads are mobile-friendly, budget-friendly ads that can help you reach your audience and acquire more leads – even when they’re on their phones. But more leads doesn’t always mean better leads. We'll walk you through six simple steps for creating Facebook leads ads that capture high-quality leads that convert into new customers and clients like crazy.

Guest Author
September 26, 2018 | Facebook Ads

Navigating the Algorithmic Learning Period in Google & Facebook Ads

What is the learning period in Google Ads and Facebook Ads? What actions trigger a learning period? In this guide, you'll get answers to all your burning questions about how long it takes advertising platforms' algorithms to learn from significant changes to your account.

Kristina Simonson
September 13, 2018 | Facebook Ads

Get Visible: Using Paid Search & Social for Brand Awareness

Paid search and social ads, from Google ads to Facebook to YouTube to LinkedIn, are an incredibly effective way to raise brand awareness and get a broader audience interested in your company and what you offer. Here's how to get started with your own brand awareness campaigns.

7 Facebook Retargeting Tactics You Must Try

Facebook retargeting enables advertisers to turn site visitors into converted users. But there’s much more to retargeting than just showing the same generic ads to all your past site visitors. Level up with these seven super effective tips!

Asi Dayan
September 4, 2018 | Facebook Ads

5 Data-Backed Tips for Writing Great Facebook Ad Headlines

Facebook ads are by far the most popular social media tool used by advertisers. If you want to stand out, you need great headlines. Check out our tips!

Marc Schenker
August 28, 2018 | Facebook Ads

Facebook Removes Ad Targeting Options – Should You Be Worried?

Facebook has removed over 5,000 ad targeting options from its advertising platform. Check out this blog post to get the information you need to know.

Conor Bond
August 22, 2018 | Facebook Ads

The Fast & Easy Facebook Advertising Cheat Sheet (One for the Bookmarks!)

Facebook ads are one of the most cost-effective ways to expand the reach of your brand. This cheatsheet to Facebook ad will get you started with understanding Facebook ad types, ad costs, and more.

Marc Schenker
August 20, 2018 | Facebook Ads

Instagram Marketing Strategy 101: 4 Steps to Success

With over 1 billions active accounts on Instagram every month, your business's opportunities for exposure are hard to ignore. Ready to get your Instagram marketing strategy off the ground? Learn how to set a budget, find the right audience and more.

Margot Whitney
August 9, 2018 | Instagram

Everything You Need to Know About Instagram Story Ads

Story ads give advertisers coveted access to the 400 million users on Instagram. We'll teach you how to set up Instagram Story Ads and how to leverage this ad type to increase return on ad spend.

Gordon Donnelly
August 7, 2018 | Instagram

Why Facebook Story Ads Could Mean Big Changes for Advertisers

The biggest topic in social medial today is Stories, and Facebook is about to monetize them. Learn all about Facebook Stories ads, including what advertisers should expect when they inevitably drop.

Gordon Donnelly
August 1, 2018 | Social Media

Top Secret: How to Get Free Leads from Facebook

The only thing better than leads is free leads! Learn how to pin a lead ad on Facebook so you can drive free leads from your business page. It's simple, easy, and yes--truly free!

4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond

Many companies are using social listening tools and tactics for customer service. But creative marketers can go way beyond that, using social listening to generate new leads, drive brand awareness and more. Here's how!

Guest Author
July 20, 2018 | Social Media

How to Create a Facebook Group for Your Business (+ 5 Benefits)

Creating a Facebook group for your business can be a powerful way to interact with customers, build brand advocates, and drive growth. Learn how to get started with your own Facebook group with this easy-to-follow guide!

Margot Whitney
July 16, 2018 | Social Media

Facebook’s Ad Transparency Feature: Your New Favorite (Free) Competitive Research Tool

Facebook's new ad transparency measures give users more information about businesses and their ads. You can use this to your advantage, or let your competitors have all the fun. Here's what it all means for Facebook advertisers.

Conor Bond
July 2, 2018 | Facebook Ads