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The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


22 Facebook Marketing Tips for Small Businesses on a Budget

Small businesses don’t have the same budgets as bigger advertisers to pour into Facebook. Here are 22 tips for how to find the right audience and offer up content and experiences they’ll value, even with a limited budget.

Lisa Smith
July 2, 2018 | Social Media

5 of the Funniest, Millennial-Approved Brand Accounts on Twitter

Humor is a stellar way to build a brand on Twitter. If you're looking to up your own Twitter game or just want some funny Twitter accounts to follow, you're in luck!

Conor Bond
June 29, 2018 | Social Media

IGTV: How to Take Advantage of Instagram’s Bold New Format

Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV). Learn all about the platform, and how to make the most of it if you're a brand of advertiser.

Gordon Donnelly
June 22, 2018 | Instagram

Facebook Ads for Non-Profits: 8 Money-Saving Tips

Nonprofits may not have huge marketing budgets to work with, but that doesn't mean they can't advertise effectively to raise awareness for a good cause! Check out these eight smart tips to help you make the most of your nonprofit marketing budget with Facebook ads.

Margot Whitney
June 18, 2018 | Facebook Ads

Linkedin Carousel Ads Have Arrived

Linkedin now offers carousel ads for marketers on the platform. In this blog, we explain how carousel ads work and why you should use them.

Conor Bond
June 15, 2018 | Social Media

The Secrets of the Instagram Algorithm – Revealed!

In a move toward increased transparency, Instagram recently explained exactly how its algorithm works to organize content in users' feeds. Here is everything advertisers need to know about the Instagram algorithm.

Conor Bond
June 13, 2018 | Instagram

7 Facebook Engagement Strategies to Get You More Customers

The more engaged your Facebook audience is, the more attention it brings to your brand! Here are seven strategies to help you increase your Facebook engagement rates, including the best times to post updates on Facebook for high engagement from fans.

How to Create Awesome Facebook Carousel Ads That Convert

These days, Facebook users prefer interactive content over stagnant content. In this post, we take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives.

Hacking Podcast Ads: How to Reach Podcast Audiences with Paid Social Ads

Podcast advertising is a huge opportunity, but also a huge challenge. What if you could lean on strategies you're already using, like Facebook ads, to reach your target podcast audiences? Well, you can! Here's how.

Brett McHale
May 16, 2018 | Social Media

Why Facebook’s Dynamic Creative Will Be Your New Favorite Ad Feature

Facebook's Dynamic Ad Creative allows you to test out different combinations of images, copy, and CTAs. Learn how to implement it, how it differs from standard ad creative, and what results we've seen from testing it out.

Scott Mesite
May 15, 2018 | Facebook Ads

How to Create Captivating Instagram Videos

Instagram videos are becoming the top type of content shared on Instagram, and they offer brands an easy and appealing way to market and showcase their products. In this post, we give you the full lowdown on Instagram videos.

Guest Author
May 4, 2018 | Instagram

5 Awesome New Features Coming to Facebook Ads

You might not have heard of F8. It’s Facebook’s annual developer conference where, for two days, Facebook reveals all the neat new things it's working on. This year, there were 5 exciting announcement that could very well impact the way you market your business. Learn what they are and how you can use them!

Allen Finn
May 3, 2018 | Facebook Ads

How to Create Uber-Engaging Facebook Canvas Ads

Facebook Canvas ads are all about creating immersive experiences. In this post, we give you the skinny on Facebook Canvas ads—including how they work, how to make one yourself, and how to craft a Canvas ad around your specific campaign objective.

Gordon Donnelly
April 30, 2018 | Social Media

A 3-Step Process to Generating (Free) B2B Leads on LinkedIn

With over 100 million daily active users, many of them decision-makers, shouldn't LinkedIn be a goldmine for driving new business online? It can be! Check out this simple, repeatable process to drive B2B leads through LinkedIn, WITHOUT any ad spend!

Guest Author
April 26, 2018 | Social Media

Big Changes to Facebook Custom Audiences: What You Need to Know

Facebook has made some big changes to custom audiences. Learn about how the elimination of partner categories, the creation of a Custom Audience Permission Tool, and other policy updates could impact your Facebook ads.

Allen Finn
April 23, 2018 | Facebook Ads

3 Killer Facebook Ad Types You Probably Aren’t Using

It’s easy to stick to the same old Facebook advertising strategy, but why not give yourself a competitive advantage? Do it with these three killer, underutilized Facebook ad types!

Allen Finn
April 11, 2018 | Social Media

3 Tips for Using Facebook Ads to Drive Webinar Registrations

Data from ClickMeeting’s new “State of Webinars 2018” report suggests that 76% of B2B buyers attend webinars in order to help them make purchasing decisions.

Guest Author
April 5, 2018 | Facebook Ads

5 Ways the GDPR Will Impact Your Facebook Ads

If advertise to customers in Europe, you’re familiar with the General Data Protection Regulation (GDPR). Today, we’re going to dive into Facebook’s latest release regarding GDPR compliance and how it will impact your Facebook Advertising.

Allen Finn
April 4, 2018 | Facebook Ads

13 Tips for Creating More Effective Instagram Video Ads

Here's how to make the most of the Instagram video ad format to drive engagement, brand awareness, sales, and leads on this popular social platform, with advice from top ad experts in the field.

Lisa Smith
March 28, 2018 | Instagram

8 Common Facebook Ad Myths, Debunked

Advertising on Facebook is among the best ways to get traffic and acquire users, and absolutely anyone can do it. Having spent over $3M on Facebook ads, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results. Here are the eight most common myths about Facebook advertising that you should stop believing immediately.

Asi Dayan
March 16, 2018 | Facebook Ads

How to Find Social Media Influencers in Your Industry

Did you know 20 to 50 percent of all purchasing decisions are made from word-of-mouth marketing? Social media influencers have huge audiences and tons of sway with their followers. Here's how to find the right influencers in your industry, then convince them to work with you.

Margot Whitney
March 14, 2018 | Social Media

Master Multichannel Marketing With Facebook Ads

Multichannel marketing strategies are often completely unrelated, which means you're leaving money on the table. In this post, Empiric Marketing's Brett McHale discusses how you can use Facebook ad audiences, rules, and account structure to improve performance on other platforms.

33 Instagram Captions That Will Break Your Like-Ometer

Want to learn how to generate tons of likes on your Instagram posts? In this post, we run through 33 hilarious Instagram captions, and teach you how to adapt those captions to your own content. Get ready for more Instagram likes, followers, and fans!

Gordon Donnelly
February 20, 2018 | Instagram

When (And When Not) to Use Facebook Split Testing for Maximum Impact

A/B split testing is a big part of the advertiser's life, and Facebook ads are no exception. Facebook's creative split testing feature makes it easier to run statistically significant tests, but check out these dos and don'ts so you can make the most of your Facebook ad tests.

Guest Author
February 13, 2018 | Facebook Ads

7 Killer Tips for More Effective Real Estate Facebook Ads

Whether you're targeting dedicated house-hunters or potential first-time buyers, real estate Facebook ads can be incredibly effective at generating leads. Learn everything you need to know about using Facebook Ads for real estate in this comprehensive guide!

Margot Whitney
February 5, 2018 | Facebook Ads

How to Create Killer Facebook Ad Campaigns with Your Existing Assets

Most SMBs simply don’t have the personnel, expertise, or budget for Facebook advertising. Learn how to leverage your existing assets to create powerful Facebook advertising campaigns on a small budget.

Brett McHale
January 29, 2018 | Facebook Ads

Social Media Crisis Management: A Guide to Staying Calm Under Pressure

Social media crisis management is essential if companies want to succeed, so why do so many companies fail when things go wrong on social? Find out everything you need to know about managing a social media crisis (and see examples of some of the worst).

Dan Shewan
January 29, 2018 | Social Media