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Social Media

The world of social media is a complicated one, and each platform has its own nuances and demographics. Our collection of social media blog posts gives marketers the ability to harness the power of social media marketing to grow your business, with strategies, creative ideas, captions, and templates for Facebook, TikTok, Instagram, LinkedIn, and more.


Every Instagram Ad Targeting Option to Reach Your Audience

Instagram has some powerful ad targeting options. Learn how they work and how to set them up.

Michelle Morgan
October 23, 2024 | Instagram

How Much Do LinkedIn Ads Cost? (+How to Control Your Spend)

Find out how much LinkedIn ads cost, and get insights on how to control your LinkedIn ads costs using the right budget and bidding mix.

Michelle Morgan
September 24, 2024 | Social Media

How Much Do Facebook Ads Cost? (+9 Ways to Stretch Your Budget)

Find out average Facebook ads costs, what makes them worth the price, and how to stretch your budget!

Kristen McCormick
September 10, 2024 | Facebook Ads

The Complete Guide to LinkedIn Ads Bidding Strategies

Find out all the LinkedIn ads bidding strategies that are available for your business to use and when you should use which.

Michelle Morgan
September 4, 2024 | Social Media

The Pros & Cons of Meta Advantage+

Is Meta Advantage+ right for your Facebook ad campaigns? This expert weighs the pros and cons.

Brett McHale
August 29, 2024 | Facebook Ads

How to Write Instagram Ad Copy that Instantly Converts (+Examples)

Get tips to write Instagram ad copy that drives conversions.

Céillie Clark-Keane
August 20, 2024 | Instagram

7 Best Facebook Ads Tactics from Demand Generation Pros

Six experts share their best tips for getting higher returns from Facebook ads.

Rob Glover
August 19, 2024 | Facebook Ads

Understanding the Facebook Ads Learning Phase + How to Make It Quick & Painless

Understand what the Facebook learning phase is and what you can do to avoid it in this complete walkthrough.

Michelle Morgan
August 15, 2024 | Facebook Ads

How to Do a Social Media Audit in 6 Steps (with Template)

Use this six-step social media audit and template to make data-driven decisions for your social media marketing.

Kristen McCormick
August 13, 2024 | Social Media

Facebook Ads Benchmarks 2024: Key Insights & New Data for Your Industry

Get exclusive Facebook advertising benchmarks for 20 industries in this report complete with tips and insights from Facebook ad experts.

Susie Marino
August 12, 2024 | Facebook Ads

Every Facebook Ad Objective Available in 2024 + When To Use Them

Facebook ad objectives have changed over the last couple of years. Find out what objectives you have to choose from and when you should use them.

How to Write a Social Media Policy (+Examples)

A well-crafted social media policy can protect your brand and turn employees into brand ambassadors.

Amanda Rodhe
August 6, 2024 | Social Media

TikTok SEO: 5 Tips to Own TikTok Search Results

Learn how to optimize your TikTok videos and account to get more views and followers on TikTok and beyond.

Rob Glover
July 26, 2024 | TikTok

12 Easy Ways to Drive Traffic from Instagram

Make Instagram a traffic driver with these tips and ideas.

Facebook Brand Safety & Suitability Controls: What You Need to Know

Find out how to exert more control over where your Facebook Ads appear.

TikTok Ads Bidding Strategies (Which Is Best for You?)

Here's a quick rundown of TikTok's two ad bidding strategy options and how to choose the right one.

Michelle Morgan
June 6, 2024 | TikTok

How the TikTok Algorithm Works in 2024 (+9 Ways to Go Viral)

Learn how to use the TikTok algorithm to your advantage so your videos get more views and engagement.

Rob Glover
May 8, 2024 | TikTok

50+ Memorial Day Instagram Captions (+7 Ready Made Images)

Pay your respects with these ready-made captions and posts, plus a word and hashtag brainstorm list.

Kristen McCormick
April 19, 2024 | Instagram

9 Sneaky Ways to Spy on Your Competitors’ Ads

Become a super sleuth and find your competitors' ads with these tips and tools.

64 Perfect St. Patrick’s Day Instagram Captions (Cliche-Free List!)

"Kiss me I'm Irish" is not on this list. Promise.

Kristen McCormick
February 23, 2024 | Instagram

What Is Social Selling? (+How to Sell on Social Media)

Get a complete plan to launch your successful social selling strategy.

Rob Glover
February 21, 2024 | Social Media

The Complete Guide to Social Media Image Sizes in 2024 [Free Templates]

Find all the social media image sizes you need to succeed in 2024. Plus, get image sizing tips, tools, and free templates.

Susie Marino
February 6, 2024 | Social Media

Best Times to Post on Social Media in 2024 [For Every Platform]

Learn when to post on several social media platforms for the best engagement.

Rob Glover
January 17, 2024 | Social Media

9 Must-Know Facebook Advertising Trends & Tips for 2024

Find out the latest and greatest Facebook ads trends for this year. Plus, put these trends to work with a complete list of Facebook ads tips.

Jordan Bucknell
January 4, 2024 | Facebook Ads

135 [NOT Overused!] New Year’s Instagram Captions & Templates

A list of creative, authentic New Year's Instagram captions that does NOT include "New Year, New You." Promise.

Kristen McCormick
December 28, 2023 | Instagram

41+ Free & Ready-to-Publish Christmas Social Media Posts (+Canva Templates!)

If this isn't the easy button for holiday social media posting, then we don't know what world you're living in.

17 Ways to Discover TikTok Trends & Ideas for Viral Content

Find out how to do TikTok trend discovery to uncover the right viral content for your business with these ideas, tips, and examples.

Susie Marino
December 14, 2023 | TikTok