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Welcome to WordStream by LOCALiQ!

New look, new mission, still your go-to source for online marketing news, trends, and advice!

Elisa Gabbert
December 14, 2021 | WordStream

Goal Talk Podcast Episode 16: SEO Tips for Small Businesses

On this episode of the Goal Talk podcast, host Mikayla Wyman talks with SEO Special Gordon Donnelly about optimizing your site, keyword research tools, and more.

Mikayla Wyman
June 16, 2020 | WordStream

Goal Talk Podcast Episode 15: Updates on Marketing During COVID-19-Data, Reactivation, & More

On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks about updates on marketing during COVID-19, industry performance data, and more with #1 PPC Expert Mark Irvine.

Mikayla Wyman
May 26, 2020 | WordStream

Goal Talk Podcast Episode 14: The True Meaning of a Work-Life Balance

On this episode of the Goal Talk podcast, host Mikayla Wyman talks to Greg Herman about creating and sticking to a work-life balance!

Mikayla Wyman
May 12, 2020 | WordStream

Goal Talk Podcast Episode 13: The Anatomy of a Money-Making Landing Page

On this episode of the Goal Talk podcast, host Mikayla Wyman talks to WordStream Director of Managed Services Zina Kayyali all about landing pages.

Goal Talk Podcast Episode 12: The Dos & Don’ts of Effective Ad Copy

This week on the Goal Talk podcast, host Mikayla Wyman talks with Jeff Stevens all about ad copy!

Mikayla Wyman
April 28, 2020 | Copywriting

Goal Talk Podcast Episode 10: Keeping Your Customers as Happy as Can Be

In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Kim Castings about customer marketing essentials, including what it means, how to keep your company customer-led, and more!

Goal Talk Podcast Episode 9: Everything You Need to Know About the Facebook Ads Auction

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.

Mikayla Wyman
April 8, 2020 | Facebook Ads

Goal Talk Podcast Episode 8: Unlocking Your Employee’s True Potential

In this week's episode of the Goal Talk podcast, host Mikayla Wyman talks with VP of People Success Lucy Lemons about high-potential employees, including how to identify these individuals, tips for managing up, and more!

Mikayla Wyman
March 31, 2020 | WordStream

Goal Talk Podcast Episode 7: The Basics of the Google Ads Auction

On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks Google Ads strategies with PPC expert Kristina Simonson!

Goal Talk Podcast Episode 6: How to Find and Hire Top Talent

On this week's episode of the Goal Talk podcast, host Mikayla Wyman talks to Talent Acquisition Manager Nicole DeSisto about finding and hiring top talent!

Mikayla Wyman
March 17, 2020 | WordStream

Goal Talk Podcast Episode 5: The Basics of Advertising on Google, Facebook, & Bing

On this week episode of the Goal Talk Podcast, host Mikayla Wyman talks to Holly Niemiec about advertising on Google, Facebook, and Bing!

Mikayla Wyman
March 10, 2020 | WordStream

Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona

In this week's episode of the Goal Talk Podcast, host Mikayla Wyman talks with Director of Product Marketing Erik Mansur about the importance of customer personas and how to create them for your business!

Goal Talk Podcast Episode 3: How to Craft an Irresistible Value Proposition

In this week's episode of the Goal Talk podcast, host Mikalya Wyman talks with Senior Product Marketing Specialist Elaine Stone about crafting a killer value proposition, including how to do it, why you need one, and much more!

Mikayla Wyman
February 25, 2020 | Marketing Ideas

Introducing The Goal Talk Podcast from WordStream

Introducing WordStream's first podcast, the Goal Talk podcast! The podcast is all about giving small business owners and marketers the information they need to succeed. The podcast will give you actionable insights to help your business flourish.

Mikayla Wyman
February 18, 2020 | WordStream

Our Top 19 Blog Posts of 2019

This year was big for online advertising—and for the WordStream blog! Here are our top 19 blog posts of the year, including Google search statistics, audience targeting techniques, and so much more!

Céillie Clark-Keane
December 23, 2019 | WordStream

Employee Spotlight: Eric Su

For this month’s Employee Spotlight, we’re featuring Eric Su, a software engineer here at WordStream. We talked with Eric about his path to WordStream, his EDM playlist, his dog, Tobi, and more!

Céillie Clark-Keane
October 25, 2019 | WordStream

How 10 of Our Customers Are Going to Make Us a Better Company

On June 11, 2019, we hosted 10 generous customers for our fourth customer insight roundtable. Check out this blog post to get a full recap of the event!

Conor Bond
June 21, 2019 | WordStream

WordStream’s First Annual Core Value Awards

WordStream held its first annual Core Value Awards this year. Here, we talk details and feature some of our winners!

Employee Spotlight: Tiffany Manzi

For this month’s Employee Spotlight, we spoke with Tiffany Manzi. Here at WordStream, Tiffany is a senior account executive on the sales team, and she’s the sales team lead for the Australia/New Zealand market.

Céillie Clark-Keane
February 1, 2019 | WordStream

Pitch & Win Clients Better with WordStream’s New Business Center

Most agencies lack the time needed to win new business at scale. WordStream's New Business Center can help you quickly audit paid search and social accounts, create data-backed pitches, and seamlessly transition prospects to your client center, where you can use everything you already love about WordStream Advisor to deliver value as quickly as possible.

How 98 Buck Social Partnered with WordStream to Increase Conversions by 400%

Agencies are basically small powerhouses trying to do it all for every client. 98 Buck Social founder and CEO Chris Heuwetter knows this all too well. See how 98 Buck Social partnered with WordStream to increase conversions by 400%.

Take Note! New WordStream Notes Feature Now Live in Advisor

WordStream Notes is our latest productivity tool designed to help you keep track of online advertising strategies and tasks for AdWords, Facebook, and Bing. You can use the Notes feature to document account structure changes, new strategies you’re working on, follow-up tasks, reminders to other users of your team, and more.

Guest Author
March 23, 2018 | WordStream

PPC Playoffs: Improve Your AdWords Performance & Win $2,500 in Prizes

This year, for the first time, WordStream is bringing the excitement of playoff basketball to the world of AdWords. Starting March 5th, we’ll be putting on a winner-take-all tournament to decide, once and for all, who can most improve their AdWords account performance. Winner walks away with $2,500 in prizes!

How Electricity Monster Increased Revenue by 300% in 6 Months

Learn how a small electricity company increased their revenue by 300% in just 6 months using WordStream Advisor!

Margot Whitney
February 28, 2018 | Customer Spotlight

Epic Instagram Captions, SEO Survival Tips & More Top Stories from February

Catch up with the 10 most popular posts from the WordStream blog in February in this month's round-up.

Dan Shewan
February 27, 2018 | WordStream

New AdWords Remarketing Features in WordStream Advisor Are Here!

Remarketing ads have much higher engagement than plain old display. Now, thanks to WordStream Advisor's new cross-platform remarketing features, users can stay connected with their target audience, beyond direct website interaction and emails.

Heather Widman
February 14, 2018 | Display Ads