Are You Missing 80% of Your Conversions? The Importance of Call Tracking [Case Study]

On February 7, 2018
5

AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m only joking), you have to deal with conversion action setup, code implementation, and some testing to make sure your desired action is being tracked and attributed accurately.

Unfortunately, all of this work can be confusing and time-consuming, which often leads to some conversions – such as on-site phone calls – not being tracked.

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7 Killer Tips for More Effective Real Estate Facebook Ads

On February 6, 2018
6

Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry. How can you sell a house if you have no one to sell it to?

Real estate Facebook ads San Francisco painted ladies houses

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Social Media Crisis Management: A Guide to Staying Calm Under Pressure

On February 2, 2018
7

Few things are as satisfying as watching a major brand getting mercilessly owned on social media. Even if it’s a brand we don’t particularly care about – or perhaps precisely because we don’t care about them – seeing a faceless corporation get bodied by legions of angry consumers on Twitter or Facebook is pure schadenfreude at its best, especially if they had it coming (which, let’s be honest, they almost always do).

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How to Create Killer Facebook Ad Campaigns with Your Existing Assets

On January 31, 2018
4

When it comes to building landing pages, scoring leads, and developing complex nurture funnels, there are companies out there that have extensive marketing resources. This makes Facebook advertising much easier. However, a clear majority of smaller operations don’t have the personnel, expertise, or budget to utilize expensive marketing and sales automation platforms. What do you do if you’re an SMB or small agency?

facebook attribution is a real headache 

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How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature

On January 30, 2018
3

Landing big-ticket clients is like a solar eclipse: It doesn’t happen often. Plus, the acquisition process is brutal.

landing big clients

It takes multiple, maybe dozens of unreturned phone calls to reach the right person—the one who keeps ignoring your emails and sending you straight to voicemail.

Decision-makers don’t want to get on the phone with you when you’re a nobody. Reaching top-level contacts that you need to land big deals for your business is almost impossible.

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How to Drive Low-Cost Conversions with Contextual Display Ads

On January 29, 2018
2

At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all of our accounts benefit from either highly targeted, low-spend campaigns, or from broader high-spend campaigns. From ecommerce businesses to software as a service, contextual targeting through Google’s Display network has proven its value.

In this article, I’ll explain how contextual display advertising campaigns work, and provide an example of a real account that has seen amazing benefits from this campaign type.

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