local service ad costs
June 11th, 2018

Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)!

Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger to help them get into their car when they’re locked outside in the middle of the night.

Local service...

Facebook Marketing Tips
June 7th, 2018

So: you’ve got a dynamite new website. You’ve poured hours of work into readying your business, or your client’s business, for online supremacy, and you’re prepared to take the next step. Facebook marketing. A goldmine of opportunity, if you know what you’re doing.

Here’s the thing: you don’t know what you’re doing. Or, you have a pretty good idea, but you’d like to fine-tune your game...

add negative keywords in adwords
June 6th, 2018

Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings just like yours. But unless you’ve got money to burn, it’s equally important to identify and eliminate keywords—and thus, searchers—who aren’t ...

saas companies
June 4th, 2018

You may make the assumption that taking on a SaaS company as a client would be nearly identical to taking on any other for your PPC agency. But the truth of the matter is that these companies have very specific qualities; if you are unprepared to deal with them, your relationship will be brief.

From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS...

in market audiences for search ads
May 31st, 2018

Long gone is the world of managing search campaigns with keywords alone! Today, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords.

Advertisers can target remarketing audiences within their search campaigns using RLSA, reach their current customers with...