May 10th, 2018

When I joined WordStream last year, the company was already growing at an incredible rate. And yet we have big ambitions in order to fulfill our purpose – to help small and medium sized businesses and the agencies that serve them succeed and grow.

We’ve been working hard since then refining our vision, developing new products and services, and empowering our teams so we can better...

youtube trueview cord cutter targeting
May 9th, 2018

Live television audiences might not be what they used to, friend, but that doesn’t mean millennial eyeballs aren’t glued to screens during primetime (and every other hour of the day). As such, businesses that once leaned on commercials to build brand awareness and promote new products—whether nationally or regionally—are looking for impressions elsewhere.

Enter Google.


data driven attribution model
May 8th, 2018

In his book turned movie Moneyball, Michael Lewis shows us that it’s too simple to judge players on the field based off their runs, RBI, and batting averages.

The Yankees may have dominated the MLB in the 90s, but the price they paid for that talent was prohibitive for teams with a smaller budget to compete. In 2001, the Oakland A’s GM Billy Beane had to make the best of a...

stunning imagery for real estate landing pages
May 7th, 2018

Looking at real estate online is a hobby for my significant other. He will spend hours upon hours browsing through online listings, but rarely does he like a place enough to have us go see it. For many who have a similar passion for properties, this is likely the case, but for many others they only proactively seek out real estate when there’s a need – for instance, if you’re selling your home...

Instagram Videos
May 4th, 2018

Creating captivating Instagram videos is one of the most effective Instagram marketing strategies. Instagram videos can be anywhere from 3 to 60 seconds long, and can be uploaded directly from your phone, or by transferring files onto your phone from another source. This gives you a lot of flexibility in terms of how you can use video content to enhance your Instagram marketing strategy.