April 13th, 2021

Digital marketing can help you to streamline and synergize your strategies, provide you with valuable data to identify what works, and make life easier for you in the long run—that is, once everything is set up. But what is “everything?” What does getting “set up” even look like?

For local businesses who often don’t have a dedicated marketing specialist, this can be especially...

April 9th, 2021

As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to start integrating the unique LinkedIn targeting audiences that Microsoft Advertising offers.

These advanced ways to collect data and target...

how to write emails like a human being i
April 8th, 2021

Are you a robot? If not (cue 5-min CAPTCHA asking you to identify traffic cones in a wide variety of weather conditions), you probably don’t expect to be spoken to as if you are one in your inbox. And I can’t say I’ve ever been too enthused to receive emails that read like they were written by a robot, either.

Say what you will about C3PO, but at...

April 7th, 2021

Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers:

“I’m focused on producing short-form video content.”

“I’m trying to live stream as frequently as possible.”

“I’m experimenting with different ad formats.”

The list goes on, and it gets longer with each passing year. In 2021, there are dozens...

April 6th, 2021

Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it.

That’s why I’m sharing nine tips for stronger blog post titles here:

  1. Avoid words that sound like spam
  2. Check the SERP for numbers
  3. Remember your keyword
  4. Follow a “how to”...
April 5th, 2021

If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-...

brand personality brand voice
March 31st, 2021

Come for the monetary gain; stay for the endless other benefits. That’s how the story goes for many businesses that commit to developing authentic, attractive, and memorable brands. As a result of intentional brand-building, they enjoy gains that range from boosted engagement to increased influence and the ability to reel in other brands that gladly pay to share their spotlight. For them, it’s...

tCPA tROAS new options
March 31st, 2021

In March of 2021, Google made an announcement that two of its oldest automatic bidding strategies, Target CPA and Target ROAS, will be retiring. The use of the word "retiring" lead to a general consensus that these strategies were going away forever. This is not true! tCPA and tROAS are and will continue to be very much available, but just not as a primary bidding...