email signature marketing trends for 2021 example 13
January 21st, 2021

Email marketing has long become its own separate branch of marketing. With email being used for decades, it’s really difficult to stand out in the recipient’s inbox. For this reason, companies utilize every means to get noticed. And those who succeed make email among the most influential B2B marketing channels.

There are several means of getting noticed in the consumer's inbox...

January 20th, 2021

There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type of legislation that would mark the end of Facebook ads. These, of course, either never happened or never really had a substantial impact on the business so Facebook advertising has...

Monthly Sales Forecast Template With Graph From Office Templates
January 19th, 2021

The success of your business depends on the execution of a viable strategy and knowing the direction you are headed in as you grow. There are multiple aspects of a growing business that need attention and focus—but in order for you to boost your revenue, reduce expenditures, and thrive in the long term—it is crucial to be able to forecast your sales. As its name implies,...

optimzing funnel with psychographic ab testing multivariate testing
January 15th, 2021

When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re marketing to a large group of people and only have time to look at highly-performing campaigns on the surface, without digging deeper into the effect they have. However, this could prove to be the...

best words and phrases for marketing intro
January 13th, 2021

Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn't actually work that way. There are some staples, like quality and trust—that have to be woven up through the center of all your content to build that marketing material bridge...

febtusty marketing ideas love your pet day
January 11th, 2021

February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day; it’s home to Black History Month, Children’s Dental Health Month, Random Acts of Kindness Day, and lot’s more, like Love Your Pet Day.

In this post, I’m going to give you a list of February holidays, awareness causes, and unique observances that...

how to focus on customers in 2021 resilience
January 6th, 2021

We all know that 2020 has been an absolutely ridiculous year. So many things have gone off the rails and I, for one, could not be happier that it’s coming to an end. With a new year comes new opportunities and new potential, even if we might be feeling the effects of 2020 for a while.

When it comes to online advertising, a new year is simply a line in the sand. Odds are, you’ve been...

creative newsletter names above the bottom line
January 5th, 2021

Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of curiosity, their need for predictability, their affinity for finite lists, etc.

Though just...