The WordStream Blog

There is no shortage of statistics from during the pandemic, showing drastic drops and soaring growth rates as our behaviors shifted so rapidly. But we're now halfway through 2021, well into the (dare we say it) new normal. It's time now to look at which changes have stuck and what we can do about them as marketers.

That's why we've gathered these post-pandemic marketing statistics for...

Google Search Console is a powerful tool that business owners, marketers, and SEO specialists can use to elevate their site’s digital presence and organic traffic.

But despite its growing popularity, the Google Search Console interface isn't exactly the most elevated or intuitive to use. Hence the increasing volume of queries for “how to use google search console” over the years....

As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there's also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.  

It’s...

Huge thanks to PPC experts Susie Marino and Francine Rodriguez for their collaborative efforts on this roundup! 

Google Marketing Live, a brief history:

In 2019, we learned about Discovery Ads, Gallery Ads, and Max Conversion Value.

In 2020, we learned that even Google couldn’t withstand a pandemic.

In 2021, we learned that Alicia...

Everybody knows that people would rather watch a video than read a big long blog post (I know, I should have done this as a video too—maybe one day). In fact, 59% of executives say they would rather watch a...

I'll admit it: company core values enter the cliche zone more often than not. We work together. We strive for excellence in everything we do. We put our customers first. But truth be told, there's a reason why they're overused. Plus, the authenticity of a company's core values (even if authenticity is one of them) is unimportant. What matters is that they are...

Despite Google's claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? 

Enter: Broad match keywords + audience targeting.

To be fair, this was always something you could do, but was not ideal due to its restrictive...

July: It's the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That'd be sad. But July is filled with many opportunities for creative marketing—it's National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium...

To marketer ears, “readability” inevitably conjures that familiar WordPress plugin: Yoast SEO. If you’ve never had the pleasure of using it, this is a Yoast feature that—with the help of a mysterious algorithm—calculates the reading “difficulty” of a piece of writing.

It then makes recommendations like decreasing sentence length, using a more active voice, and breaking up large chunks...

Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in full swing, many questions have been answered—but still more arise.

Like how to run Facebook...