RIP expanded text ads
September 2nd, 2021

Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out.

And sure enough, on August 31, Google announced that it is sunsetting ETAs as of June 30, 2022.

Reactions to this announcement are mixed. While no one is excited about the change,...

real estate advertising benchmarks 2021
August 31st, 2021

Running real estate ads in 2021 and wondering what your results should look like? It can be difficult to tell whether or not your campaigns are hitting the mark—or missing them entirely.

One way to be sure your real estate advertising is on track is to look at available industry benchmarks to determine the answers to questions like:

  • What’s a good conversion rate for real...
top google algorithm updates computer screen with magnifying glass
August 30th, 2021

Google is always evolving its algorithm to ensure it is surfacing the most accurate, relevant, and secure pages for its users. And each year, it seems to introduce more and more updates per year. 

Knowing what sort of updates have taken place will help you to stay in line with SEO best practices, improve your rankings, and also understand any reasons behind performance...

september marketing ideas national days
August 26th, 2021

They say a relaxed mind is a creative mind, but it's hard to stay relaxed when you're running a business—let alone in September when everyone's switching gears. Lucky for you though, there's a slew of events and themes in September that you can use for easy and creative marketing. And I'm not just talking Labor Day or Back to School....

Talk Like a Pirate...

chart showing CTR drop up to 37% from google rewriting page title
August 26th, 2021

We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday, August 16, many SEOs began noticing their titles being completely rewritten, in a detrimental way.

We, too, noticed this, as one of our top trafficked pages took a big hit from the change.

Needless to say, we were a little taken aback. So what’s going on...

google shopping priority bidding structure - full version
August 25th, 2021

​​Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns?

Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s called the priority bidding structure.

It’s a bit involved but I’m going to walk you through...

diagram showing difference between cross-channel and multi-channel marketing
August 24th, 2021

The phrase “cross-channel advertising” can sound intimidating to some folks, but the concept is actually quite simple. While multi-channel marketing uses multiple channels (paid search, organic search, and social media, for example) to reach your audience, cross-channel uses those multiple channels to provide more of a connected experience for your audience. So even as they cross back and...

gannett linkedin company page
August 19th, 2021

LinkedIn is a thriving platform that millions of professionals use to keep up with their industry, find jobs, grow their skills, and build their networks—making it a powerful marketing tool for B2B businesses, no matter how big or small. 

There are a number of ways to use LinkedIn to market your business, but your first and foremost priority should be getting your ...