behind-the-scenes baking post on Instagram
March 19th, 2019

If you’re on a small marketing team, the sole marketing person at your company, or you’re running all facets of your business, you know what it’s like to wear multiple hats. With countless deliverables to push out to keep your small business running, social media marketing can seem like a non-essential tactic that is easy to push to the wayside when things get hectic.

But I wouldn’t...

Google Display Network targeting placements
March 14th, 2019

You believe in the power of full-funnel marketing, right? Good!

You understand that people aren’t going to search for you on Google or Bing unless they know you exist, right? That’s awesome!

So you see the value in display advertising, and you want to learn more about the Display Network. Well, you came to the right post.

Whether you are setting up a new display...

ecommerce-ppc-google-desktop-serp
March 11th, 2019

Imagine: a dorm room at a large public university.

It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep.

Suddenly, our hero enters the room. He was responsibly enjoying some light beers while tailgating the football...

Pablo's desk
March 8th, 2019

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Pablo Ledesma. Originally from...