mobile seo for startups
May 23rd, 2018

Guest Author

Search engine optimisation is tricky for any business, but you’ve got a real challenge on your hands as a startup. You need to make an impact fast, get things moving and start building traction before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory.

Sadly, Google has...

Facebook Carousel Ads
May 21st, 2018

Gordon Donnelly
Gordon Donnelly

With GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook these days, one thing has become evident—users prefer interactive content over stagnant content. They want something that moves. Something that’ll give them an experience they just wouldn’t get looking at a still image. Image ads...

amazon a9 algorithm
May 17th, 2018

Marc Schenker
Marc Schenker

All too often, when we think of SEO, we only think of Google. And of course you want great rankings in the search engines.

However, your website isn’t the only place on the web where you may be selling your product. If you have a product page on Amazon, you want it to be found by customers just as you would want your site to show up on the first...

use twitter to discover which podcasts your prospects are listening to
May 16th, 2018

Brett McHale

Whether you listen to them daily or just overheard a conversation about last week’s Radiolab between two leather-clad, ponytail-sporting fellas on the train this morning, I'm willing to bet you’re familiar with podcasts.

The Opportunity in Podcast Advertising

Over the past decade or so, the once-obscure medium has become increasingly popular among, well, everyone. According to...

Teamwork
May 10th, 2018

Howard Kogan
Howard Kogan

When I joined WordStream last year, the company was already growing at an incredible rate. And yet we have big ambitions in order to fulfill our purpose – to help small and medium sized businesses and the agencies that serve them succeed and grow.

We’ve been working hard since then refining our vision, developing new products and services, and empowering our teams so we can better...

youtube trueview cord cutter targeting
May 9th, 2018

Allen Finn

Live television audiences might not be what they used to, friend, but that doesn’t mean millennial eyeballs aren’t glued to screens during primetime (and every other hour of the day). As such, businesses that once leaned on commercials to build brand awareness and promote new products—whether nationally or regionally—are looking for impressions elsewhere.

Enter Google.

Everyone’...

May 8th, 2018

Mark Irvine
Mark Irvine

Every day, 3.5 billion searches occur on Google, and each has its own intent. While most searches are trivial or mundane, some ask potentially life-changing questions. The results to those queries have potentially serious consequences.

Google recognizes this and frequently introduces new advertising policies...

data driven attribution model
May 8th, 2018

Mark Irvine
Mark Irvine

In his book turned movie Moneyball, Michael Lewis shows us that it’s too simple to judge players on the field based off their runs, RBI, and batting averages.

The Yankees may have dominated the MLB in the 90s, but the price they paid for that talent was prohibitive for teams with a smaller budget to compete. In 2001, the Oakland A’s GM Billy Beane had to make the best of a...