Tamara Fedde
February 21st, 2020

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Tamara Fedde. Originally from...

cross platform keyword tools wordstream revamped keyword tool
February 20th, 2020

If there is a tool that could make your life easier would you use it? Yes—the answer is always yes!

As a marketer, you already have enough on your plate. Managing multiple campaigns across various platforms, keeping up to date on partnerships, ensuring your budget is being properly allocated, tracking and reporting statistics to higher-ups to confirm an ROI is being made—I am exhausted...

webinar landing page
February 19th, 2020

In the world of marketing, a webinar can be one of the most powerful tools in your arsenal. There's a simple reason for that. Webinars allow you to connect directly with your audience, establishing your credibility in the field and associating your business with that topic in the minds of your prospective customers.

By running a webinar for your audience, you...

Goal Talk podcast announcement image.
February 18th, 2020

We talk about small businesses all the time. From advertising tips to best practices when creating a business plan, WordStream’s content has you covered.

But what if you’re not reading the blog, watching our YouTube channel, or reading our weekly newsletter? When I’m commuting to work, doing housework, cooking something delicious or doing any number tasks that...

digital marketing skills copywriting hellofresh
February 17th, 2020

Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you.  

Digital marketing is no different; it’s just that the dialogue...

user-generated Instagram post from Jeep
February 13th, 2020

Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of user-generated content, or UGC. UGC is content created by users which can come in a variety of mediums, such as text, images, videos, and audio.

On Instagram, UGC created by your target audience can help other...

free training resources for agencies
February 12th, 2020

Bringing on additional help as a digital marketing agency owner can be a necessary but equally daunting task. Finding and onboarding help can take up hours of valuable time that you may not be able to lose. So what are your options? Finding qualified contractors who are highly skilled can be even more difficult. Experienced, established digital marketers will certainly charge a steep price for...

WordStream's content marketing mission statement
February 11th, 2020

I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content team together in a room to talk about what it is, exactly, that all of our content does and how we can document this to improve our content strategy. Here’s what we landed on for our content marketing mission statement:...

Facebook advertising campaign objectives options
February 10th, 2020

It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and my side hustle became my full-time gig!”

That’s all fine and dandy, but it’s definitely not the most common use case. I’ve heard...

WordStream's State of the Internet Marketing Agency in 2020
February 7th, 2020

By now, our State of the Agency report is an annual tradition. We gather insights on how marketing agencies truly run their businesses—how they price their offerings, how they hire employees, and so much more.

Well, it’s that time of year again. And this time, we’re asking you to help us out by filling out a quick survey so we can create our biggest, most detailed, most comprehensive...