design thinking process
March 27th, 2020

Next time you meet a UX designer, ask them to describe what they do for a living. Not necessarily because UX design is extremely interesting—it is, but I’m biased. Ask because, unlike most professions, UX designers almost always have an idiosyncratic and evolving description of their position. This discrepancy arises not because we designers inherently possess broadly differing beliefs about...

Echelon remarketing advertisement example.
March 25th, 2020

The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to find opportunities that will help them build personalized and lasting relationships with their audiences from a safe distance. Unprecedented times call for adjustments to your online advertising, and we can help.

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traffic graph
March 20th, 2020

Usually, no one enjoys going to the DMV to renew their driver’s license, waiting at City Hall to apply for a permit, or heading to the airport to apply for TSA Precheck. And as the general public embraces technology faster than the government, it’s no surprise that more people have been turning to Google and online services to help take this errand off their plate.

Many companies are...

google display network mistakes custom intent audience
March 16th, 2020

No matter what industry you are in, or how large of a budget you have, there are some standard rules I like to stick by when running campaigns on the Google Ads Display Network. Yes, no two accounts will perform the same, and the way we approach our strategies should be unique to each goal.

But as long as I have been running awareness campaigns on the Display Network, I’ve been seeing...