google-facebook-campaign-structure
August 12th, 2019

This post was co-written by Kaitlyn Boehm and Conor Bond.

Chex Mix would be utter garbage if it weren’t for the tiny pretzels.

Oof—sorry, everyone. Like the insecure friend-of-a-friend who insists on turning your weekend getaway group chat into a bubble-filled crucible, we came in a little too hot with that take. You’ll have to forgive our eagerness. Please—hear us out...

example headline of a Google ad on the SERP
August 9th, 2019

Four months ago, I couldn’t tell you what PPC was. I came into WordStream for my summer internship, with the goal of helping out the demand generation team. I was immediately greeted with a bunch of terms like CPC, CPA, impressions, conversions—the list goes on. The thought of fully understanding all these acronyms and the world of paid advertising seemed hopeless to me.

But in...

YouTube call-to-action extensions example
August 7th, 2019

I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyer’s journey. The call-to-action extensions can be a great asset in helping PPC advertisers drive more traffic to their website and landing pages.

These newer extensions are available for any video ad using the TrueView in...

Instagram ecommerce branded content ad manager
August 5th, 2019

Why use Instagram ecommerce for small businesses like yours? Well, for one, the continuously (and quickly) growing channel has over 1 billion global users and counting, and over 500 million of those users use Instagram Stories daily, so don’t be shy when it comes to creating video content.

In addition, did you know that according to...

two buckets
August 1st, 2019

I used to think SEO case studies with titles like this were written by snake oil salesmen. After all, saying you increased someone’s organic traffic―especially someone who’s a multiple time New York Times best-selling author and already had a bunch of traffic―by 600% can’t be true, right?

I certainly didn’t think it could be several years ago.

Back then, I was...

Facebook ads for dentists
July 31st, 2019

Our teeth are such an essential part of our day-to-day lives. Not only are they front and center on our faces, but they help us survive by chewing our food! Dental marketing is not the sexiest thing around, but everyone needs to find a good dentist. (Anyone who has experienced true tooth pain knows exactly how important this is.)

But how do you market your dentist office to make sure...