Google call-only ad example with headlines
October 1st, 2019

Sometimes, waiting isn’t an option. Sometimes, your prospective customers need your help right this second. Certain trades come to mind: plumbers, locksmiths, tow truck drivers—the list goes on. If the problem your service solves often comes up unexpectedly, it’s likely that many of your prospects act with a sense of urgency.

So it’s in your best interest to make it...

books
September 30th, 2019

Getting a B.A. or an M.Phil. or a Ph.D. or an M.D.—any higher education degree—is a huge accomplishment. But enrolling in a degree program is a huge, life-altering decision that typically involves a lot of deep and personal contemplation. At least, that’s how it was for me. As a previous full-time account manager at a video software company, deciding to quit my job to enter graduate...

conversion value create screen in Google Ads
September 25th, 2019

In digital marketing, the general term “conversion” can mean a variety of things depending on who you’re talking to and what you’re talking about. This is particularly true within Google Ads—you can track countless actions that visitors take on your site.

When you have multiple layers of a marketing funnel, every conversion just isn’t created equally. Some conversions don’t matter as...

steady tracking Google Ads chart
September 24th, 2019

Rebranding a company is no easy feat, especially if it involves a name change and new website domain. Take it from us—earlier this year, we rebranded from Logojoy to Looka after months of planning and hard work.

Because Google Ads is such a huge acquisition channel for us, it was imperative to create a campaign strategy for the rebrand months in advance. We made some mistakes and...

graph of the effect of pop-up advertising
September 23rd, 2019

Pop-up advertising gets a bad rap: It's annoying. It's invasive. It's distracting.

But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience.

Today we're going to look at seven surprisingly effective ways to use pop-ups on your website, with...

localized lead magnet landing page example
September 17th, 2019

Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete.

Let's face it: These aisles aren’t going anywhere.

Effective local lead generation strategies can help you do so.  While other digital marketing strategies put you in touch with the...

Google Ads dashboard example
September 16th, 2019

Although it’s always been billed as a platform that’s very approachable to every small business owner, Google Ads can be very intimidating to use. On top of that, Google Ads isn’t a set-it-and-forget-it solution. It takes constant attention and optimizations to make sure it’s always performing as well as it can. For someone like me, whose full-time job is managing campaigns, the time...