who uses bing? demographic graph
November 19th, 2019

Oh, Bing—always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It's the most visited site in the world and generates 3.5 billion searches every day. Google is integrated into our lives, our technology, our politics, and even our language—“Google” is literally now synonymous with “search for something online.”

But Bing is a different...

Ali Ajemian
November 15th, 2019

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Ali Ajemian, the marketing team...

BERT Google Algorithm Update
November 12th, 2019

Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, relevant content. The song remains the same. 

...
How to Compete in Google & Facebook Ads Webinar
November 12th, 2019

Managing your pay-per-click (PPC) marketing can be daunting, especially when marketing is just one of the tasks on your to-do list. Google and Facebook are already highly competitive advertising platforms, and if you’re not routinely optimizing your accounts, it’s easy to fall behind the competition.

Don’t fret, though—we’re here to help. In WordStream’s upcoming webinar, our very own...

the WordStream team on the roof deck
November 8th, 2019

Twice a year, WordStream invites customers from locations far and wide to join us at a Google office in a major US city to participate in a day of insights, learnings, and deep dives with presentations from WordStreamers, Googlers, and this time, Microsoft Advertising (cue the shock!).

For our fall 2019 iteration of WordStream live, we headed to our nation’s capital to host this...

blog post screen shot with "Here five" typo
November 6th, 2019

I have to confess: Even though I’m correcting punctuation and reviewing sentence structure at work all day, I don’t care when I see a typo in a book. Sure, I might circle it so I remember, but I don’t feel vindicated. If anything, I feel bad. When it’s in a blog post I’ve edited, I’m bummed I made a mistake.

But I’d rather content I’ve edited have a missing period or an extra capital...