Happy Socks ad
June 24th, 2019

B2B advertising is a unique challenge in digital marketing. If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do), so your audience is everywhere. That’s the case for many B2C offerings. The target audience feels like they’re all over the place.

For B2B, that feeling isn’t even close to the same. Unless you’re in a...

Ninjacat
June 17th, 2019

If you’ve been providing paid marketing services to clients for any extended period of time, you know that every person you work with has a different level of online marketing knowledge. Some people might be experienced account managers, others might know basics, while others still might not know the industry at all. It can be easy to overwhelm and confuse your points of contact with too...

Alyssa and her husband eating noodles
June 14th, 2019

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Alyssa Ozimek-Maier. Originally...

Google Display ad groups based on buyer's journey
June 12th, 2019

Whether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not have a massive budget to spend on advertising. But either way, you still need to get the word out there somehow.

Google’s Search Network is still one of the best ways to capture user intent. But if people don’t know about...

google-vs-amazon-purchase-from-images-and-discover
June 11th, 2019

Nothing gets people going like a good rivalry. Jason Varitek planting his catcher’s mitt directly on Alex Rodriguez’ face is an iconic moment in professional baseball history. Pusha T setting Twitter on fire with the news of Drake’s secret child was the most memorable hip-hop moment of 2018. John Wick dethroning Mission: Impossible as this decade’s coolest, most incredibly...