image of people working
February 5th, 2020

If you work at a digital marketing agency, you’re familiar with the fast-paced work environment—your staff needs to work quickly and accurately, while managing both internal and external expectations. It’s not an easy task.

Why is it so challenging? The answer is probably obvious. In addition to competing with other agencies for business, you're also up against companies bringing these...

Grammarly example
February 4th, 2020

There is no one-size-fits-all option for marketing technology, but a good tech stack generally includes tools for marketers’ most pressing needs, like analytics, automation, communication, content, customer relationship management, and SEO. Figuring out which marketing tools are most pressing ultimately depends on individual business needs.

“In order to pick the right tech stack, you...

differences-between-google-microsoft-ads-search-ad-distribution
February 3rd, 2020

It does not take much effort for an advertiser to import their campaigns from Google Ads straight into Microsoft Ads. But the most common mistake I tend to see is optimizing Microsoft Ads in the exact same way as with their Google Ads account. There are several differences between the two advertising platforms that advertisers need to remember to better optimize their campaigns.

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Employee Spotlight Ian Woodward
January 31st, 2020

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Ian Woodward, who’s been at...

PPC Campaigns for Rehab Facilities Webinar Signup
January 28th, 2020

Managing your PPC marketing can feel like a daunting task when your industry is as heavily restricted as drug and alcohol rehabilitation and addiction treatment services in Google, Facebook, and other advertising platforms. If you’re not routinely optimizing and keeping up to date on industry trends and best practices, it’s easy to fall behind the competition. Or, even worse, stop advertising...

youtube-display-ads-video-placement
January 27th, 2020

When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states our ads can appear in apps and on videos, too. And, of course, when we talk about videos on...

grow-my-agency-growth-academy-official-logo
January 27th, 2020

Knowledge is power. Here at WordStream, we pride ourselves on being one of the most in-depth sources of digital marketing knowledge in town. Want to learn how to create impactful Facebook audiences? We have a blog for that. Want to learn how to write better PPC ad copy? We have a blog for that, too.

The written word is powerful. And we wouldn’t trade it. But folks learn in all sorts of...

phone with likes and comment bubbles
January 24th, 2020

Negative customer feedback is hard to hear, which means sometimes it’s too easy to write it off. The likes on social and positive testimonials are easier to highlight—those feel good!

But if you’re not paying attention to all customer feedback, you may be missing on a huge chunk of knowledge. What your customers think about the business means a lot because they’re the ones paying for...