lead qualification BANT formula
October 25th, 2021

Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics.

I like to tell many of my clients I’d rather have fewer leads that we know are likely to convert than waste a bunch of ad spend on users who are not a...

what is revenue operations: chart of customer lifecycle with revops
October 21st, 2021

Revenue operations (RevOps) has become a common term in business lingo in recent times. As the name suggests, it refers to the management of the revenue funnel of any given business. But how exactly does that work?

Read on to understand:

  • What RevOps is and how it differs from SalesOps
  • The purpose and benefits of a RevOps department
  • How to know if you need...
ppc metrics top vs absolute top impression rate
October 19th, 2021

If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log into the platform.

Luckily, a lot of the hard work is done for us automatically through the metrics displayed in our...

free marketing templates: unbounce landing page templates
October 18th, 2021

Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer...well...let’s just say it wasn’t my favorite task. That’s why the spirit in the sky created marketing templates.

When you're starting from scratch and you find a template.

I know that I would be lost and alone without so many of...

view-through conversion vs direct conversion
October 14th, 2021

Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability.

The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure.

One metric designed to help us out with that is view-through conversions. Even...

growth hacking vs growth marketing T chart
October 12th, 2021

To many business owners and marketers, the term "growth marketing" may seem redundant. Marketing is what you do to grow a business, so isn't all marketing growth marketing? 

Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? In this complete guide to growth marketing, we’re going...

ads manager dashboard wireframe
October 11th, 2021

As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in a dramatic way. Now that a few months have passed and the dust has settled, I want to share with you something I've observed in my clients' accounts: that CPMs are rising.

So in this post, I'm going to:

  • Tell you why your Facebook ad CPMs might be higher as a result...