WordStream's Facebook Grader
June 4th, 2020

If you’ve been following this blog, you’ve seen us talking a lot this spring about what’s changed as a result of COVID-19. The economy has changed. Online advertising has changed. For most industries, the marketplace has changed. Your business goals have probably changed.

But in terms of running a small business, let’s talk for a minute about what hasn’t changed. We’re all...

google my business optimization full listing bark city
June 3rd, 2020

Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Formally known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and...

small marketing agency survival strategies covid 19 cash flow
June 1st, 2020

The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is that small and large agencies are feeling the impact very differently. Larger agencies often have multiple employees to worry about and costly office rent, which can mean limited flexibility in pricing. With more overhead, there may be more financial risk. That’s...

"salon near me" in US
May 27th, 2020

With many businesses reducing ad spend or pausing accounts after the initial impact of COVID-19, many digital marketing agencies have found themselves with losing both spend under management and clients. If your agency is one of the many that has lost clients, you need to start prospecting for new accounts to rebuild your portfolio.

Right now, that’s easier said than done.  That’s...