strengthen client relationships
June 21st, 2021

Some agencies manage to build a steady client base that strengthens over the years, while others ride roller coasters and eventually close up shop. What’s the difference? Client relationships. Strong client relationships make for greater success with projects and campaigns, loyal clients who stay with you longer and refer new clients, and a better reputation for your brand. Even better, they...

post-covid digital marketing statistics 2021-generic graphs and charts
June 17th, 2021

There is no shortage of statistics from during the pandemic, showing drastic drops and soaring growth rates as our behaviors shifted so rapidly. But we're now halfway through 2021, well into the (dare we say it) new normal. It's time now to look at which changes have stuck and what we can do about them as marketers.

That's why we've gathered these post-pandemic marketing statistics for...

how to use google search console diagram of google crawling and indexing
June 16th, 2021

Google Search Console is a powerful tool that business owners, marketers, and SEO specialists can use to elevate their site’s digital presence and organic traffic.

But despite its growing popularity, the Google Search Console interface isn't exactly the most elevated or intuitive to use. Hence the increasing volume of queries for “how to use google search console” over the years....

magnet attracting leads to a funnel
June 15th, 2021

As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there's also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.  

It’s...

example of famous quote-based company values by grimm bissell
June 9th, 2021

I'll admit it: company core values enter the cliche zone more often than not. We work together. We strive for excellence in everything we do. We put our customers first. But truth be told, there's a reason why they're overused. Plus, the authenticity of a company's core values (even if authenticity is one of them) is unimportant. What matters is that they are...

bottle of "ppc secret success sauce" achieved through google ads broad match and audience targeting
June 8th, 2021

Despite Google's claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? 

Enter: Broad match keywords + audience targeting.

To be fair, this was always something you could do, but was not ideal due to its restrictive...

emoji mosaic of ice cream cones
June 7th, 2021

July: It's the seventh month of the year (fifth in the Roman calendar), rhymes with reply, should rhyme with truly, has a whopping 31 days—all great marketing opps for your business! Just joshin. That'd be sad. But July is filled with many opportunities for creative marketing—it's National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium...