SE Ranking
May 9th, 2019

Every day it seems like more and more marketing-related software companies out there are attempting to streamline and improve difficult or monotonous operational tasks. For agencies looking to scale, this is a particularly positive development as many of these tools and technologies have white label functionality.

If you are unfamiliar, “white labeling” in the technological sense, is...

Image SEO
May 8th, 2019

SEO might seem complicated because there’s a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too complex of a concept to wrap your head around. At a fundamental level, you can think of it this way:

Everything on the internet is either a piece of content or a link (...

live chat automated response example
May 8th, 2019

Three years ago, WordStream started an online chat feature for prospective advertisers and agencies using our free tools on our website. I was new to the SaaS industry, and I was going to be working on a new initiative that our former CEO Ralph Folz was very excited about. All of a sudden, 23-year-old Justin had a great opportunity to prove himself.

Live chat ended up becoming an...

Google Marketing Live predictions image
May 7th, 2019

Every year, Google holds its annual Google Marketing Live event to announce their newest ad products, features, innovations, and plans for the coming year. And every year, both the event and the hype keep growing! The WordStream crew will be live in the front row of the event in San Francisco, but it’s hard to contain our excitement. Only a select few at Google truly know what they’ll announce...

Girlfriend Collective image
May 6th, 2019

Let’s play a game of “Who Do You Trust?”

Those paid results at the top of the SERP with the green “Ad” box? Or your sister?

That banner on YouTube? Or your best friend from college?

Okay, this is an easy game. We trust our family, friends, and even strangers more than we trust advertisements and brands. We’re influenced by recommendations, reviews, testimonials, social...

personalized video in email
April 30th, 2019

Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, but I can understand the controversy. Ketchup is traditionally paired with burgers and fries, so grabbing that squeeze bottle for breakfast breaks...