The WordStream Blog

I have good news and bad news. The bad news is every advertiser has a budget they need to stick to. The good news is you can stay within budget by getting selective with where your money is going. Literally. We’re talking geotargeting.

Geotargeting is a form of targeting by location that lets your ads only appear to customers in a certain physical place, or set of...

Let's get one thing straight: If it's not selling something, it's not copy.  Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that's their trust, time, effort, attention, clicks, or actual dollars.

This means that all of your copy—your home page, social posts, blogs,...

Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it's also important to have one central statement that brings everything together.

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Even after so many years, email is still going strong as one of the best ways to market your business, and its versatility is unmatched. You can use it to build trust, get important feedback, announce new features, keep customers coming back, prevent churn, and so much more. 

But with billions of emails going out every day, you've got to put in every effort to stand out to your...

Google is serious about its ranking algorithm, updating it constantly to provide users with the best search experiences possible. This also means penalizing pages or sites that violate Google’s Webmaster Guidelines.

You can incur a Google penalty by intentionally practicing black hat SEO, inadvertently through improper site maintenance, or simply due to an algorithm update. Regardless,...

It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We've come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn't cut it anymore.

If you want to engage your audience, you need to enhance your ads with interactivity, sound, and animation. This is what is known as rich...

On YouTube, first impressions matter. One of the most effective ways to win the hearts of new viewers on your channel is with a captivating trailer.

In this article, you will learn how to make a great trailer for a powerful YouTube hook.

What is a YouTube channel trailer?

A YouTube channel trailer is a video designed to help viewers quickly learn about your channel. When...

The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This area of your daily operations needs continual improvement to connect the content you create to your bottom line. 

When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place.

But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills?

Worry no more. In this post, I’m going to cover six free and low-cost tools you can use...

Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it for a while now. Then, out of nowhere, that ugly red text is glaring at you from the status column. You. Want. It. Gone. ASAP! But how? 

Fear not! Today I will be diving into the following to alleviate your ad disapproval woes: 

• 19 ...