The WordStream Blog

Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your team, and even your mismatched clients. Most PPC agencies have become well-versed in Google Ads “audits” when a prospect comes to them and needs to understand why their...

Some say the best film scores are the ones you don’t notice.

That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences.

The key is that they do it subtly. As the visuals unfold on screen, the music enhances the emotions of the scenes—without most viewers being consciously...

Have you looked at your Instagram numbers lately? Perhaps you keep track of your likes or have an idea of your month-to-month follower growth. But have you really explored the analytics and sifted through that data? If the answer is no, it is time to do just that!

Looking at your Instagram analytics will help you understand how the platform is operating as part of your overall...

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them. Google may reach billions of users between the display network and the 3.5 billion daily searches on the platform, but there’s no way that everyone online is equally likely to be your next customer.

In the past, Google has introduced a number of different solutions...

If you’ve read our blog before or watched our WordStream Weekly videos, you know we’ve talked a ton about shopping functionality in the past six months or so. But whether it’s Instagram dropping shopping in Instagram...

After 10 years, millions of dollars, thousands of conversions and sales, and endless blog posts that show how I nailed it and crushed my competitors (most of the time), it’s time to go in a different direction and reveal the biggest mistakes I made with Google Ads.

Looking back at my work, I’m pretty happy with the overall results. I worked for several startups in different vectors, but...

Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never even know (yeah, right...). Now it’s time to finish up your Facebook ads and hit “go.”

Not so fast, there. Your Facebook ads shouldn’t just be passable to get started. They should be set...

After Microsoft bought LinkedIn for $26 billion in 2016, many were wondering what plans the tech giant had for the world’s largest professional network. Since the acquisition, Microsoft has invested even more into the network to enhance user experience, reach new audiences, and improve a lot of the things ...

We’ve learned to live with desktop page speed as a Google ranking factor, and now we’ve accepted that mobile page speed is a ranking factor, too. After the search giant announced that they were going to roll out the...

Earlier this month, we said that you can think about optimizing for the Amazon buy box in the same way you think about optimizing content for the organic search results. Both situations involve algorithms designed to deliver shoppers (or searchers) the best experiences possible.

The crossover between...