The WordStream Blog

I’ve tried hard to implement a bold and experimental culture when it comes to marketing at Mailshake. I don’t see failure as a bad thing; it’s fear of venturing into the unknown that I want to discourage.

Basically, my philosophy is this: Try it. If it doesn’t work, change your approach or do something different. ...

Lorraine Cline is no stranger to hard work. Lorraine is the proud founder of Cline Design, LLC, a 30-year old advertising, marketing, and creative agency which specializes in website design, content creation, SEO, paid search, and social media services. The New Hampshire-based agency delivers strategic marketing plans to midsized commercial construction companies.

Lorraine has a long...

It’s that time of year again! Ugly sweaters abound. The eggnog is flowin’. That cousin you marginally know who lives in the woods and calls himself Wild Mike wants to talk about his hemi F-250. What are you going to do?

Slip off into the other room, curl up by fire, and reflect on the nine biggest online advertising stories of the year.

2018 was one hell of a ride. From major...

The time has come, friends: 2018 is drawing to a close. Maybe you feel like it flew by. Maybe you feel like it dragged on forever.

Either way, you’re wrong. As is the case with nearly every calendar year, 2018 was, in fact, 365 days long. Our planet went around the sun exactly once. Isn’t that right, Copernicus?

Yes....

As you know, one year is like a century in the world of Google advertising. There are many innovations, experiments, and new trends constantly developing to advance the way we target, reach, and speak to end users. This year was a big one. Google rebranded their advertising, changing AdWords to Google Ads, but that wasn’t...

This is the third and last post in our series about automating Google Ads. We’ve covered automated rules and keywords and ads, and today we’ll be closing out with automated bidding strategies.

“Should I automate my...

Allen Finn already wrote the definitive piece for WordStream on why Facebook ads can be great for B2B.

But at the time I write this, only 39% of marketers say they've even tried using Facebook ads to create...

As a digital marketing specialist here at WordStream, I spend a large portion of my day auditing Google Ads accounts. Luckily, I enjoy doing it because it gives me the opportunity to help people who are passionate about their businesses see better performance out of their marketing.

While every audit is (and should be) unique, I’ve noticed a number of issues that seem to come up in the...

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Patrick Henry Carrera. As the...

There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks. Now more than ever, there are benefits of adding a bot to your Facebook page in order to respond to customers quicker than ever and provide them with a high-quality service.