February 9th, 2021

March is National Reading, Women’s History, Brain Injury, Youth Art, and Nutrition Month. It’s also #marchmadness and #gogreen time. There’s a lot going on! Between these and many other themes (including the first day of spring), there are plenty of opportunities to market your business in unique ways, connect with your audience, and attract more customers.

That’s why we’ve...

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February 8th, 2021

While Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook in some instances. While that is the case, don’t let it deter you...

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February 4th, 2021

Chatbots are becoming a crucial tool for B2B businesses looking to streamline their operations. Chatbots can automate lead generation, improve customer service, create more personalized experiences within your buyer journey, and ultimately boost revenue. But this is provided you create a chatbot that meets all of the expectations of your website visitors—in particular, fast and relevant...

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February 2nd, 2021

It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days.

From expanding your reach and visibility to driving the bottom line, this post covers five reasons why brands invest in social media advertising...

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February 1st, 2021

Many mistakenly think that a brand strategy is limited to designing a nice logo or creating a catchy tagline. That couldn’t be further from the truth!

In reality, your brand encompasses all the things that make you stand out from competitors as different. Everything from your visual identity to your messaging to customer experience. Not to mention the way people perceive your business...

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January 28th, 2021

With the rising popularity of various social media platforms and the increased use of social media worldwide, social media marketers are more active than ever.

We all know how the coronavirus pandemic has hit the global economy and brought about some serious business operation transformations. With lockdowns and social distancing, people across the globe have become more active on...

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January 26th, 2021

Over the years, B2B businesses have employed various tools and solutions to improve their sales funnel and enhance their customer support. One such solution is the chatbot—which is making all the news in the B2B content marketing industry, as the next big thing to help businesses in their efforts towards achieving a secure, well-communicated and efficient line of operations. As a result,...

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January 25th, 2021

If you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to your customers, even if your business isn’t directly related to the industries that usually benefit from this holiday. We’ve come up with a list of 10 Valentine’s Day marketing ideas to add to your February...

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January 21st, 2021

Email marketing has long become its own separate branch of marketing. With email being used for decades, it’s really difficult to stand out in the recipient’s inbox. For this reason, companies utilize every means to get noticed. And those who succeed make email among the most influential B2B marketing channels.

There are several means of getting noticed in the consumer's inbox...