The WordStream Blog

There are many different marketing automation tools for different needs, and many marketers make the mistake of simply picking the first tool they come across instead of matching the right software to their particular use case and needs. Then again, there are so many automation platforms out there, it can be difficult to decide.

To help you avoid this common pitfall, this article...

Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce.

While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t let that deter you. Once you have gone through the process of setting up your...

Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be.

One such feature that has changed relatively recently is the types of targeting options on the Display Network.

In particular, Custom Intent Audiences and Custom Affinity Audiences have been combined into...

There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable?

Often, the answer is that many different marketing strategies used in conjunction with each other are the best solution to maximizing time and resources and increasing profits. These strategies may include email, social media, SEO, PPC,...

The recent history of “mobile-first” algorithm updates is a busy one. Over the last several years, Google has made a deliberate effort to not only return more accurate search results for queries made on mobile devices, but also to prioritize rankings based on which websites perform best on mobile devices.

We had ...

Referrals are among the most valuable sales leads a company can get. They can provide your business with high-quality potential customers and clients who already have some level of trust in your company. Because of this inherited trust, these newcomers are likely to become loyal, recurring customers who are quite valuable to your business and its growth. Customer referrals are also more...

Digital marketing can help you to streamline and synergize your strategies, provide you with valuable data to identify what works, and make life easier for you in the long run—that is, once everything is set up. But what is “everything?” What does getting “set up” even look like?

For local businesses who often don’t have a dedicated marketing specialist, this can be especially...

As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has...

As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to start integrating the unique LinkedIn targeting audiences that Microsoft Advertising offers.

These advanced ways to collect data and target...

Are you a robot? If not (cue 5-min CAPTCHA asking you to identify traffic cones in a wide variety of weather conditions), you probably don’t expect to be spoken to as if you are one in your inbox. And I can’t say I’ve ever been too enthused to receive emails that read like they were written by a robot, either.

Say what you will about C3PO, but at...