April 21st, 2021

There are many different marketing automation tools for different needs, and many marketers make the mistake of simply picking the first tool they come across instead of matching the right software to their particular use case and needs. Then again, there are so many automation platforms out there, it can be difficult to decide.

To help you avoid this common pitfall, this article...

facebook dynamic ads nike
April 20th, 2021

Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce.

While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t let that deter you. Once you have gone through the process of setting up your...

April 16th, 2021

There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable?

Often, the answer is that many different marketing strategies used in conjunction with each other are the best solution to maximizing time and resources and increasing profits. These strategies may include email, social media, SEO, PPC,...

referral marketing points system
April 14th, 2021

Referrals are among the most valuable sales leads a company can get. They can provide your business with high-quality potential customers and clients who already have some level of trust in your company. Because of this inherited trust, these newcomers are likely to become loyal, recurring customers who are quite valuable to your business and its growth. Customer referrals are also more...

April 13th, 2021

Digital marketing can help you to streamline and synergize your strategies, provide you with valuable data to identify what works, and make life easier for you in the long run—that is, once everything is set up. But what is “everything?” What does getting “set up” even look like?

For local businesses who often don’t have a dedicated marketing specialist, this can be especially...

April 9th, 2021

As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to start integrating the unique LinkedIn targeting audiences that Microsoft Advertising offers.

These advanced ways to collect data and target...

how to write emails like a human being i
April 8th, 2021

Are you a robot? If not (cue 5-min CAPTCHA asking you to identify traffic cones in a wide variety of weather conditions), you probably don’t expect to be spoken to as if you are one in your inbox. And I can’t say I’ve ever been too enthused to receive emails that read like they were written by a robot, either.

Say what you will about C3PO, but at...