add negative keywords in adwords
June 6th, 2018

Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings just like yours. But unless you’ve got money to burn, it’s equally important to identify and eliminate keywords—and thus, searchers—who aren’t ...

saas companies
June 4th, 2018

You may make the assumption that taking on a SaaS company as a client would be nearly identical to taking on any other for your PPC agency. But the truth of the matter is that these companies have very specific qualities; if you are unprepared to deal with them, your relationship will be brief.

From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS...

in market audiences for search ads
May 31st, 2018

Long gone is the world of managing search campaigns with keywords alone! Today, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords.

Advertisers can target remarketing audiences within their search campaigns using RLSA, reach their current customers with...

mobile seo for startups
May 23rd, 2018

Search engine optimisation is tricky for any business, but you’ve got a real challenge on your hands as a startup. You need to make an impact fast, get things moving and start building traction before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory.

Sadly, Google has...

amazon a9 algorithm
May 17th, 2018

All too often, when we think of SEO, we only think of Google. And of course you want great rankings in the search engines.

However, your website isn’t the only place on the web where you may be selling your product. If you have a product page on Amazon, you want it to be found by customers just as you would want your site to show up on the first...

use twitter to discover which podcasts your prospects are listening to
May 16th, 2018

Whether you listen to them daily or just overheard a conversation about last week’s Radiolab between two leather-clad, ponytail-sporting fellas on the train this morning, I'm willing to bet you’re familiar with podcasts.

The Opportunity in Podcast Advertising

Over the past decade or so, the once-obscure medium has become increasingly popular among, well, everyone. According to...