The WordStream Blog

While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy.

According to James Watkins, digital marketing manager at hygiene services provider PHS Group, that’s because it “bleeds emotion [and] tells the full story with all...

Do a quick Google search for “multitasking” and you’ll find a wealth of articles and reports that pretty much arrive at the same conclusion: Trying to juggle too much at once will substantially...

When Google makes a change, there tends to be a period of panic and anger—and the recent changes to match types were no exception. The internet threw up its arms in justified frustration—account structures and workflows honed over the years just got hosed down by “close variants.”

Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy. It’s tricky to determine how to approach the relationship between each channel, especially if you’re considering all the relevant questions, such as:

• How much budget do I allocate to each channel?
• How do I get the most out of each channel?
...

Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end equipment, hire videographers, or rent a studio? I think so.

Not necessary with Facebook Slideshow Ads.

While those amenities would be great for any...

I’m not a terribly competitive person. 

Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders, murmur something about the Parker brothers feeding propaganda to children, and lay down for a nap.

Claim to be a bigger fan of The Cabin in the Woods...

Have you ever done a search online or clicked on a Facebook ad to land on something way cooler than you expected? Perhaps as the page is loading you are starting to regret your impulsive click because your oven just beeped and your pizza is ready! But then something magical happens … You land on a page that is so gosh darn cool that your pizza starts to burn. Okay, maybe this isn’t a good...

Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of.

On the Google side of things, accelerated ad delivery is going away in the coming weeks. And on the Facebook side of things, your prospects will soon have the ability to keep you from...

Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we'll still need to market to millenials for years to come, but it's time to start focusing on Generation Z.

At first glance, millennials and Gen Z might seem very similar. But if you look a little deeper, you start to see the subtle differences between the two...

Ah, one of my favorite industries to write about! I love food, and I love eating at restaurants. That’s why the restaurant industry is such a fun one to write about, because I get to think about two of my favorite subjects: food and marketing.

There are many pros and cons to being a marketer in a popular vertical like the restaurant industry. Yes, it is “easy” to market an industry...