customer engagement: poll on results of customer trust
October 7th, 2021

Whether I’m looking for a new couch for a move or a new coat for the fall, the first thing I do is crowdsource suggestions for companies that my friends and coworkers suggest. These recommendations from people I know are better than a Google search result because they’re already vetted, already trustworthy—and I’m not alone in thinking this way.

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google ads updates september 2021: optimized targeting default for display campaigns
October 4th, 2021

Let’s face it, no one likes the feeling of FOMO (fear of missing out). Whether it’s a group project you were excluded from or a concert that sold out tickets before you could snag one, FOMO is sadly found in every corner of life. 

Don’t let FOMO creep into your PPC, too! We can help keep you in the loop on everything going on in Google Ads so no update slips through the cracks....

google ads attribution model types
September 30th, 2021

When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in terms of expertise—up until recently.

Google has yet again stirred the pot by releasing changes to default attribution models across accounts. This was the push I needed to take my...

clicks and impressions report in search console
September 29th, 2021

We commonly hear that having fresh content can help your SEO, but it’s not as common for us to see a breakdown of exactly what fresh content means and how important it is for ranking.

So in this post, we’re going to cover:

  • What content freshness is and how it’s measured.
  • When content freshness is a ranking factor.
  • How to know when it’s time to refresh...
best marketing campaigns spotify me also me campaign
September 28th, 2021

As consumers, we are inundated by targeted marketing campaigns all day, every day.

But the thing is, there are marketing campaigns—promo codes, marketing emails, social posts, search ads, and more—and then there are MARKETING. CAMPAIGNS. The ones you talk about or share with others. The ones that make you see a brand in an entirely different way. The ones you remember....

google ads match types update september 2021: chart of broad, exact, and phrase match
September 27th, 2021

Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some brain gymnastics no matter how experienced you are.

So in...

how to brand your business: brand acrostic
September 23rd, 2021

As a savvy entrepreneur or marketer, you are probably wondering: what can I do to differentiate my brand from an endlessly long list of cutthroat competitors?

The short answer is branding.

Whether you’re actively managing your brand identity or not, it exists. And the chances of coming out as the ideal choice to your potential clients rests on how strong and reliable your brand...

home services advertising benchmarks for paid search ads
September 22nd, 2021

Even with the millions of households in the US, the market for home service businesses is a saturated one—making paid advertising an essential marketing strategy for plumbers, roofers, landscapers, and more who want to compete.

But to get a true measure of success, it’s important to know how your ads are performing with respect to other businesses like yours. With benchmark data, you...