lead generation strategy computer graphic
August 28th, 2019

Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy. It’s tricky to determine how to approach the relationship between each channel, especially if you’re considering all the relevant questions, such as:

  • How much budget do I allocate to each channel?
  • How do I get the most out of each channel?
  • ...
Facebook "Create Slideshow" button
August 27th, 2019

Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end equipment, hire videographers, or rent a studio? I think so.

Not necessary with Facebook Slideshow Ads.

While those amenities would be great for any...

competitive-ads-sell-back-your-book-vs-chegg
August 26th, 2019

I’m not a terribly competitive person. 

Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders, murmur something about the Parker brothers feeding propaganda to children, and lay down for a nap.

Claim to be a bigger fan of The Cabin in the Woods...

Solarwinds landing page
August 23rd, 2019

Have you ever done a search online or clicked on a Facebook ad to land on something way cooler than you expected? Perhaps as the page is loading you are starting to regret your impulsive click because your oven just beeped and your pizza is ready! But then something magical happens … You land on a page that is so gosh darn cool that your pizza starts to burn. Okay, maybe this isn’t a good...

google-sunsets-accelerated-delivery
August 21st, 2019

Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of.

On the Google side of things, accelerated ad delivery is going away in the coming weeks. And on the Facebook side of things, your prospects will soon have the ability to keep you from...

Millenial vs Gen Z
August 21st, 2019

Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we'll still need to market to millenials for years to come, but it's time to start focusing on Generation Z.

At first glance, millennials and Gen Z might seem very similar. But if you look a little deeper, you start to see the subtle differences between the two...

restaurant table with dishes
August 20th, 2019

Ah, one of my favorite industries to write about! I love food, and I love eating at restaurants. That’s why the restaurant industry is such a fun one to write about, because I get to think about two of my favorite subjects: food and marketing.

There are many pros and cons to being a marketer in a popular vertical like the restaurant industry. Yes, it is “easy” to market an industry...