The WordStream Blog

No matter what industry you are in, or how large of a budget you have, there are some standard rules I like to stick by when running campaigns on the Google Ads Display Network. Yes, no two accounts will perform the same, and the way we approach our strategies should be unique to each goal.

But as long as I have been running awareness campaigns on the Display Network, I’ve been seeing...

The World Health Organization has declared the coronavirus, or COVID-19, a pandemic. It’s an uncertain time with lots of unknowns, and while we...

Maybe you used to buy it in the seedy parking lot behind Gold's Gym and smoke it out of an apple in your friend’s Impreza blowing through 99-cent cans of Arizona Iced Tea and those extra spicy Doritos while a crooning Robert Plant penetrated your earholes?

Things have changed.

Now, in a dozen states (and counting), you can walk into a store with nothing more than a license and a...

Any individual who owns or manages a small marketing agency will know that the process of crafting a proposal to a potential client is a task that can be perfected—and, even better, easily duplicated. Although mastering the entirety of agency sales takes practice and experience, understanding how to properly articulate the value you will bring to a potential client in a written proposal is...

Every marketer gets excited to see the performance they’re generating from their marketing campaigns. None of us set up ad campaigns without having some expectation of results.

So it’s understandably frustrating when you log in to see … nothing. Zeros across the board for your campaigns.

We always start off by checking the obvious: Did I turn it on? Am I on the right date range...

Last week, we released our fourth episode of the Goal Talk podcast. Each episode of the series features an interview with a marketing or management expert on vital topics for digital marketing success to bring small business owners and marketers the information they need to...

In the world of online advertising, it’s so easy to get lost in all of the numbers! How can you determine if you are successful? Are you performing better, worse, or on par with others in your industry? Knowing key PPC metrics with industry benchmarks can help you figure out where you stand against the industry average. But benchmarking has several benefits other than just seeing what the...

As a business owner, producing videos is likely not your forte. But coming up with the ideas behind marketing videos and the strategies to propel those ideas into great marketing tools is something you and your team can be constantly thinking about. Anyone who is concerned with the business of marketing these days needs to know...

Are you interested in gaining audience intel, understanding their pain points, gauging their interest in preferences, and driving more engagement through your Instagram Ads campaigns? As a business or ad account manager, of course you are! You can now accomplish all of these goals by adding an interactive polling sticker onto your Instagram Story ads.

Read on as we detail how you can...

In case you've missed it, we recently released our latest project here at WordStream: the Goal Talk Podcast. Aimed around bringing small business owners and marketers the information they need to successfully grow their thriving business, each episode features...