Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings just like yours. But unless you’ve got money to burn, it’s equally important to identify and eliminate keywords—and thus, searchers—who aren’t ...
The number of Americans who listen to podcasts has more than doubled over the last ten years, according to Statista, with no signs of slowing down.
And where there’s an audience, there’s advertising. Businesses are expected to spend over $500...
You may make the assumption that taking on a SaaS company as a client would be nearly identical to taking on any other for your PPC agency. But the truth of the matter is that these companies have very specific qualities; if you are unprepared to deal with them, your relationship will be brief.
From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS...
Aaron here – director of acquisition on the marketing team at WordStream. Last month I had the pleasure of speaking with WordStream customer Jessica Richardson, the director of marketing for Murphy Law Firm, about her business and her advertising...
Long gone is the world of managing search campaigns with keywords alone! Today, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords.
Advertisers can target remarketing audiences within their search campaigns using RLSA, reach their current customers with...
Did you know that 32% of customers order again from the same company within their first year of being a customer?
It can be easy for marketers to forget about their previous customers while they’re putting all of their blood, sweat, and tears into generating new interest and getting more leads...
From a public-relations standpoint, it hasn’t been the easiest of times for Facebook. Recent data-breach scandals have undermined user confidence in...
Search engine optimisation is tricky for any business, but you’ve got a real challenge on your hands as a startup. You need to make an impact fast, get things moving and start building traction before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory.
Sadly, Google has...
Here on the WordStream Blog, we’ve devoted tens of thousands of words to remarketing.
We’ve touted best practices, #hacks, and cross-platform strategies, shared superlative creative, and made note of just about anything that...
With GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook these days, one thing has become evident—users prefer interactive content over stagnant content. They want something that moves. Something that’ll give them an experience they just wouldn’t get looking at a still image. Image ads...
Everybody loves a great deal.
Ever since Coca-Cola introduced the first paper free drink voucher way back in 1881, consumers have been addicted to the savings power of coupons. In fact, 97% of US consumers...
Anyone in the real estate space knows how challenging marketing can be. Competition is steep, stakes are high, and gaining trust is difficult.
In real estate the paid advertising aspect of marketing cannot be ignored. If your leads are not able to find you online, then how are you going to convince...
All too often, when we think of SEO, we only think of Google. And of course you want great rankings in the search engines.
However, your website isn’t the only place on the web where you may be selling your product. If you have a product page on Amazon, you want it to be found by customers just as you would want your site to show up on the first...
Whether you listen to them daily or just overheard a conversation about last week’s Radiolab between two leather-clad, ponytail-sporting fellas on the train this morning, I'm willing to bet you’re familiar with podcasts.
The Opportunity in Podcast Advertising
Over the past decade or so, the once-obscure medium has become increasingly popular among, well, everyone. According to...
If you’re on the lookout for the next great thing to add to your marketing tool belt, look no further than Facebook’s Dynamic Ad Creative feature.
This new feature, accessible in the Quick Creation workflow, allows you to test the best combinations of your ad assets (images, videos, titles,...
