Facebook ad size rectangle vs square
October 29th, 2019

With rapid expansion of targeting options, improvements to machine learning optimizations, and the overall efficiency and focus on advertiser needs, Facebook has never been a stronger advertising platform.

However, with rapid innovation comes rapid change. Staying on top of all of the updates becomes increasingly challenging as new ad types and creative options become available. Image...

word cloud of common industries working with GatedTalent
October 25th, 2019

Believe it or not, my work experience prior to blogging for WordStream didn’t include running a publicly traded company that holds a number of subsidiary brands across the globe. (There was a time when Johnson & Johnson wanted me to take the reins, but I was more interested in caffeinating the good people of Hadley, Ma., with halfway-decent cappuccinos.)

As such, I don’t have first-...

Eric Su
October 25th, 2019

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Eric Su, a software engineer...

screenshot of full inbox
October 23rd, 2019

There are two types of people in this world. Those with "inbox zero," and then people like me.

This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of these are promotional emails that go right into my “Promotions” tab. Yes, I do open some of them, but only if they are super appealing to me.

This might seem discouraging for all...