The WordStream Blog

Every day it seems like more and more marketing-related software companies out there are attempting to streamline and improve difficult or monotonous operational tasks. For agencies looking to scale, this is a particularly positive development as many of these tools and technologies have white label functionality.

If you are unfamiliar, “white labeling” in the technological sense, is...

SEO might seem complicated because there’s a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too complex of a concept to wrap your head around. At a fundamental level, you can think of it this way:

Everything on the internet is either a piece of content or a link (...

Three years ago, WordStream started an online chat feature for prospective advertisers and agencies using our free tools on our website. I was new to the SaaS industry, and I was going to be working on a new initiative that our former CEO Ralph Folz was very excited about. All of a sudden, 23-year-old Justin had a great opportunity to prove himself.

Live chat ended up becoming an...

It’s time for another installment of our online advertising news round-up—a recurring feature on the WordStream blog where we discuss all the latest stories from search, social, ecommerce, and beyond. Let’s dive in!

Google Ads sunsets content exclusion for mobile app games

Via an email...

Every year, Google holds its annual Google Marketing Live event to announce their newest ad products, features, innovations, and plans for the coming year. And every year, both the event and the hype keep growing! The WordStream crew will be live in the front row of the event in San Francisco, but it’s hard to contain our excitement. Only a select few at Google truly know what they’ll announce...

Let’s play a game of “Who Do You Trust?”

Those paid results at the top of the SERP with the green “Ad” box? Or your sister?

That banner on YouTube? Or your best friend from college?

Okay, this is an easy game. We trust our family, friends, and even strangers more than we trust advertisements and brands. We’re influenced by recommendations, reviews, testimonials, social...

With engaged user bases and proprietary first-party data, social networks can be great traffic sources for marketers That’s probably why Hanapin found that 88% of advertisers currently advertise on Facebook, and 30% of those marketers also advertise on...

More than 90% of the digital marketing agencies we work with spend at least an hour a week on reporting per client.

We’re talking about reporting. We’re not talking about account management. We’re not talking about optimizations. We’re just talking about reporting...

According to a survey by Third Door Media, 80% of Amazon advertisers have plans to increase their Amazon advertising spend in 2019. That means the competition is heating up, and it’s time to take your Amazon advertising game to the next level.

Most advertisers...

Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, but I can understand the controversy. Ketchup is traditionally paired with burgers and fries, so grabbing that squeeze bottle for breakfast breaks...