The WordStream Blog

Imagine: a dorm room at a large public university.

It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep.

Suddenly, our hero enters the room. He was responsibly enjoying some light beers while tailgating the football...

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Pablo Ledesma. Originally from...

In late 2017, Google released a warning for DoubleClick platform users about a design flaw that leaves their websites vulnerable to cross-site scripting (XSS) attacks from third-party vendors.

This wasn't the first time...

Ever heard the phrase “turnover is vanity, profit is sanity”?

This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts.

It’s understandable to follow the logic that more sales would lead to more revenue. But that’s not always the...

Think you're having deja vu? Think again. You're not reading my online advertising news round-up from a couple of weeks ago. There's just been even more news that we know you need to know about. Sometimes it feels like it never stops.

Here are the latest updates from Google, Facebook and the...

We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful.

There are tons of B2B marketers out there leveraging the platform to spread brand awareness and drive lead generation. This is the largest stage for business-minded social interactions. If you are...

SaaS startup growth is a numbers game, plain and simple.

If you bring in more customers than you lose, then you’ll grow. Fail to do so, and your competition will devour any market share you had.

Growth is everything to a new venture, but you can't just rely on the same old traditional growth strategies and marketing tactics.

“A startup business is always going to be...

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page.

When prospects click on your ad, you don’t just need them to fill out your webform. You need them to fill out your form correctly....

Facebook Messenger is quickly becoming a widely used marketing tactic. It’s easy to see why—80% open rates, 60% clickthrough rates, and sky-high conversion rates.

Who doesn’t want results like that?

I’m going to show you the exact features that marketers are using...

According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year.

Between finding people with the right background and a strong culture fit, hiring...