The WordStream Blog

There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue background (that universally appealing color, right?), and the word “FREE” in there five times. This ad is going to do great!

But then the click-through rate dropped by .5%? Huh.

I’ve...

This post was co-written by Holly Niemiec and Conor Bond.

For those of us in the Northern Hemisphere, summer’s in full swing. If you’re anything like me, the warm temperature and glorious sunlight has erased the appeal of anything that doesn’t involve drinking outdoors and listening to OutKast’s catalog on repeat.

As tempting as it is to grab an overpriced...

Happy week after vacation! Rouse yourself from that mudslide coma, pour on the aloe, and shake off the post-break malaise.

You have a contest to win.

We here at WordStream are passionate about helping advertisers do more with less. That means more output, less time. More conversions, less wasted spend. More cowbell. Just more cowbell.

To help you do more with less, we’re...

Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day.

This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food and beverage industry, the fashion industry is a highly crowded and competitive space...

You know those “How am I driving?” stickers you see on the backs of 18-wheelers? The ones that give you a phone number to call if—for some ungodly reason—you want to criticize a truck driver you’ve never met? Outrageous. The people who call those phone numbers are the same people who get banned from their kids’ soccer games for screaming at teenage referees.

That’s...

Dynamic Search Ads (DSAs) have the potential for high volume and profit—but they also have the potential for budget cannibalization and waste. Harnessing their powers for good requires planning ahead, establishing clear goals and workflows, as well as knowing when to transition budget to more restrictive strategies.

I’m going to tell you everything you need to know about DSAs:

Welcome back to the online advertising news round-up! In this edition, we’ve got Google Ads retiring Enhanced CPC as a portfolio bid strategy, rolling out monthly campaign budgets to certain advertisers, upgrading the mobile app, and more.

Google Ads retires portfolio bid strategies

Responding to...

Quick question: When was the last time you purchased something online? Yesterday? This morning? Ok, cool. So when do you think you’ll next purchase something online? Tomorrow? Tonight? No shame—me too.

And we’re not alone. Last year, 80% of Americans shopped online at least monthly, and 5% were shopping online daily,...

As a small marketing agency, you’ve done stellar work for your clients—there’s no denying that. Thanks to you, the businesses you serve are doing a much, much better job of reaching their audiences and driving more leads and sales.

But what’s next? Maybe your clients have started asking you to manage their paid search and display advertising campaigns. Or, you’ve had...

The role of PPC specialists in an age of automation

Automation is changing the workforce across industries all over the world, and digital marketing is no exception.

From scripts that pause your ads when items are out of stock to automated bidding strategies to manage your bidding, automation can remove the laborious manual tasks associated with day-to-day account management and...