The WordStream Blog

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find myself choosing Airbnb over hotel stays when traveling for leisure. Why? It’s often more affordable, feels less sterile, and can offer unique touches that make the place feel more homey. However, if the hotel is able to market themselves right,...

I was blind, and now I can see!

That’s the kind of response I’m hoping to get from you once you’re done reading this article.

Ok, it may not be quite as dramatic as that, but there’s a good chance that the three tools I will be discussing today are going to make managing your Google Ads campaigns much, much easier, improving your results along the way.

Let’s begin...

PPC is a great avenue for generating online sales, collecting leads, or just about any other objective you have for your business. It can also be a great tool for helping to generate brand awareness and increase brand affinity. Whether your business is just launching or is more established and looking to do...

Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts.

Retargeting in general is so useful because returning visitors show...

Nearly everyone loves a bad boy.

You don’t fall in love with Randy “Pink” Floyd from Richard Linklater’s Dazed and Confused because he’s a steady, reliable man. You love him because he plays by his own rules, refusing to conform to the strict expectations of his football coaches at Lee High.

Via ...

Your Google Ad Display placements should be as important to an advertiser as the ad creative itself.

Imagine this: You’re sitting at your desk, it’s a Tuesday. It’s raining slightly and you’re looking out the window thinking about all those leads you’re bringing in with your new display ads. The phone rings, you’re delighted. You’re ready to take on whatever questions this new prospect...

YouTube ads are typically associated with top of funnel goals. Most likely you are either trying to build awareness for your products and services, or you are trying to grow your brand affinity. While I am a firm believer in top of funnel efforts, I still try to get as much direct return from my awareness campaigns as possible.

With YouTube, we can use remarketing, customer match, or...

The number of businesses that use Facebook for ads and Business Pages is truly astounding. A whopping 93% of marketers that use social media for...

Digital marketing agencies come in every shape and size, but they all tend to struggle with the same thing: winning new business.

Think about it...

Whether you’re a one-man-band or find yourself at the helm of a talented team, you spend your days helping other businesses grow through paid search and social and whatever other services you offer.

Inevitably--due to...

If you didn’t already know, the Google Display Network (GDN) is a platform advertisers can leverage to reach over 90% of global internet users, expanding across more than two million websites.

But it’s far more complicated than it first seems. There are so many factors that contribute to the success...