word cloud of common industries working with GatedTalent
October 25th, 2019

Believe it or not, my work experience prior to blogging for WordStream didn’t include running a publicly traded company that holds a number of subsidiary brands across the globe. (There was a time when Johnson & Johnson wanted me to take the reins, but I was more interested in caffeinating the good people of Hadley, Ma., with halfway-decent cappuccinos.)

As such, I don’t have first-...

customer-spotlight-jennco-solutions
July 26th, 2019

We all like to think that we know what’s going to happen in the future, right?

A newly married couple socks away as much money as they can because they think kids will come into the picture at some point. A recent college grad moves thousands of miles to a new city because she thinks the local job market will stay hot for a while. I buy a staggering quantity of chocolate chip...

customer-spotlight-ctrl-alt-digital-advisor-for-agencies
April 26th, 2019

Although running a business of any kind requires overcoming a variety of obstacles, you’ll find in most industries a single challenge that pretty much everyone agrees is the biggest one.

For ecommerce businesses, it’s finding a way to succeed in a landscape increasingly dominated by Amazon and Walmart. For professional sports teams based in Los Angeles, it’s getting people to...

customer spotlight on Vizergy Digital Marketing
January 25th, 2019

Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns of running a hospitality business. You’re helping guests check in, troubleshooting the many issues that all-too-often arise, or training new employees to ensure your operation is running smoothly and your guests are staying happy...

A Sunset Chateau's picturesque views
November 30th, 2018

Ever daydream about abandoning your current responsibilities and running off to a scenic location to start something new? Maybe you’ve thought about moving away and opening up a resort on a Greek island, like I did after watching Mamma Mia for the first time. Because if you’re living in paradise, surely everything will come easily and the stresses of daily life will fade, right?...

October 5th, 2018

Sometimes, a successful creative shop changes course because, frankly, a full-service model is incredibly difficult to scale. While it certainly allows you to provide a ton of value across the board for a small handful of clients, it can inhibit an agency’s ability to impact more businesses in more measurable ways.

Specialization, on the other hand, offers an agency...