pile of presents
December 16th, 2019

Christmas is just days away, my friends. The time for exchanging presents, catching up with loved ones, and marinating ham in eggnog is almost upon us. Needless to say, the temptation to turn on the Hallmark channel and zone out for hours on end is approaching its peak level.

Alas, there’s still work to be done. Unless you sell something that appeals to extraordinarily punctual people,...

screenshot of full inbox
October 23rd, 2019

There are two types of people in this world. Those with "inbox zero," and then people like me.

This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of these are promotional emails that go right into my “Promotions” tab. Yes, I do open some of them, but only if they are super appealing to me.

This might seem discouraging for all...