screenshot of full inbox
October 23rd, 2019

There are two types of people in this world. Those with "inbox zero," and then people like me.

This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of these are promotional emails that go right into my “Promotions” tab. Yes, I do open some of them, but only if they are super appealing to me.

This might seem discouraging for all...

product description from KONG
June 26th, 2019

Quick question: When was the last time you purchased something online? Yesterday? This morning? Ok, cool. So when do you think you’ll next purchase something online? Tomorrow? Tonight? No shame—me too.

And we’re not alone. Last year, 80% of Americans shopped online at least monthly, and 5% were shopping online daily,...

google-vs-amazon-purchase-from-images-and-discover
June 11th, 2019

Nothing gets people going like a good rivalry. Jason Varitek planting his catcher’s mitt directly on Alex Rodriguez’ face is an iconic moment in professional baseball history. Pusha T setting Twitter on fire with the news of Drake’s secret child was the most memorable hip-hop moment of 2018. John Wick dethroning Mission: Impossible as this decade’s coolest, most incredibly...

ecommerce-marketing-bing-shopping-cpa-benchmark-data
May 29th, 2019

With the exception of Louis XVI and the guy who played drums for Nirvana before Dave Grohl, a little healthy competition never hurt anybody. In fact, when you’re vying for consumers’ loyalty in an increasingly competitive ecommerce landscape, competitive insights can make a huge difference.

Well, that’s why we’re here today. Before we launched our newest...