venn diagram comparing google ads optimized targeting and audience expansion
July 22nd, 2021

Relying on search keywords to bring in all your paid traffic just doesn't cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data.

The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers...

July 9th, 2021

Facebook never ceases to amaze us with the unstoppable growth of its platform, and this year has been no different. While it's great that Facebook is always changing to keep up with the rapid demands of its users, it can be hard to keep up with all the updates!

Today, we’re going to walk through the six most recent changes in Facebook ads, including:

  1. Instagram Reels...
flow chart showing Google Ads tCPA tROAS reorganization
March 31st, 2021

In March of 2021, Google made an announcement that two of its oldest automatic bidding strategies, Target CPA and Target ROAS, will be retiring. The use of the word "retiring" lead to a general consensus that these strategies were going away forever. This is not true! tCPA and tROAS are and will continue to be very much available, but just not as a primary bidding...

How-to-navigate-the-iOS-14-update-with-Facebook-Ads-accept-cookies
January 20th, 2021

There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type of legislation that would mark the end of Facebook ads. These, of course, either never happened or never really had a substantial impact on the business so Facebook advertising has...

Top Digital Marketing Stories 2020
December 14th, 2020

It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, that’s all year. 

On a serious note: today, as we enter the holiday season, we look back on a year that was extremely difficult for a lot of people.  And because this is a marketing blog, we were with you every step of...

google ads search terms report change example surfsideppc
September 3rd, 2020

On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate concern among advertisers and agencies, who rely on the report’s insights to optimize their Google Ads performance.

There are a lot of questions about what this...