B2B vs B2C marketing
May 20th, 2019

If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with B2B and B2C marketing strategies. Most of the time, B2B (also known as business-to-business) marketing focuses on logical process-driven purchasing decisions, while B2C (also known as business-to-consumer) marketing focuses on emotion-driven purchasing...

employee-spotlight-haile-xiao
May 17th, 2019

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Haile Xiao. Originally...

WordStream's Smart Ads Creator tool
May 15th, 2019

Getting the word out about your business is hard. We get it. Between running your business or serving a dozen clients, you’re one little hiccup away from feeling completely overwhelmed. Under all that pressure, it’s easy to either fall back on last year’s outreach plan or just do nothing and watch your competitors snap up all your potential leads.

But don’t sweat. Let’s chat about the...

google-marketing-live-shopping-gets-more-shoppable
May 14th, 2019

This post was co-written by Conor Bond and Gordon Donnelly. Thanks to our own Tony Testaverde, who was there live on the scene, for the front-row photos!

It’s that time of year again, folks! Brew some coffee, pop a Claritin, and buckle yourself into your office chair—we’ve got ourselves a keynote to recap.

Ever consistent, Google once again...

social media image
May 13th, 2019

For B2C brands, social media is a great place to engage with your existing audience and target new potential customers to grow your business.

For some B2B businesses, on the other hand, social media audience targeting can be a challenge. It can be tricky to know how or where to find your audience on social media. Customer personas are a good place to start, but that’s just the beginning...

Steve Jobs "quote"
May 10th, 2019

The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it.

But a few things have stayed the same, and one of them is the mindset characteristics of great marketers.

World-class marketers have something in common. They all share these eight thought patterns. The reason these people are at the top of their game is because...

SE Ranking
May 9th, 2019

Every day it seems like more and more marketing-related software companies out there are attempting to streamline and improve difficult or monotonous operational tasks. For agencies looking to scale, this is a particularly positive development as many of these tools and technologies have white label functionality.

If you are unfamiliar, “white labeling” in the technological sense, is...