LinkedIn Sponsored InMail
April 29th, 2020

By now, everyone knows that we’re facing challenging times with the COVID-19 pandemic as well as the resulting downtown in the economy. For online advertisers, this means working with new search habits, new performance benchmarks, and, in some cases, new budget restrictions.

Your advertising campaigns don’t necessarily have to stop, but they need to adapt. That includes LinkedIn. If...

Facebook ads not delivering table example
March 10th, 2020

Every marketer gets excited to see the performance they’re generating from their marketing campaigns. None of us set up ad campaigns without having some expectation of results.

So it’s understandably frustrating when you log in to see … nothing. Zeros across the board for your campaigns.

We always start off by checking the obvious: Did I turn it on? Am I on the right date range...

Facebook advertising campaign objectives options
February 10th, 2020

It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and my side hustle became my full-time gig!”

That’s all fine and dandy, but it’s definitely not the most common use case. I’ve heard...

projection sheets by channel (Google, Facebook, Bing)
January 14th, 2020

PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting type, or new channel. But staying on top of your budget can be more impactful—and more profitable—than trying out any of...

select option to customize for Facebook ad placements
December 10th, 2019

When you create campaigns and ad sets, you have the option to select placements you want to target users on. The list is continually growing and changing, but here’s what it looks like as of publication.

With all of these placements listed, what are you to do with them? Which do you choose? Which do you exclude?

The answer, as I’m sure you’re aware, isn’t cut and dry.

...

Mrs. Meyer's remarketing ad
November 5th, 2019

I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is that you can segment audiences into more niche groups and market to them accordingly—as in, based on more than just a site visit in the last 30 days.

After all of that, one of the most...

LinkedIn lead generation ad example
October 7th, 2019

LinkedIn is the best platform for B2B targeting in the PPC space, bar none.

In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than seeing what your great aunt ate for lunch on Facebook or hearing someone yell about politics on Twitter, you can check LinkedIn to see what your contacts are up to and what topics are trending in your...

Google Ads dashboard example
September 16th, 2019

Although it’s always been billed as a platform that’s very approachable to every small business owner, Google Ads can be very intimidating to use. On top of that, Google Ads isn’t a set-it-and-forget-it solution. It takes constant attention and optimizations to make sure it’s always performing as well as it can. For someone like me, whose full-time job is managing campaigns, the time...

Happy Socks ad
June 24th, 2019

B2B advertising is a unique challenge in digital marketing. If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do), so your audience is everywhere. That’s the case for many B2C offerings. The target audience feels like they’re all over the place.

For B2B, that feeling isn’t even close to the same. Unless you’re in a...