Mrs. Meyer's remarketing ad
November 5th, 2019

I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is that you can segment audiences into more niche groups and market to them accordingly—as in, based on more than just a site visit in the last 30 days.

After all of that, one of the most...

LinkedIn lead generation ad example
October 7th, 2019

LinkedIn is the best platform for B2B targeting in the PPC space, bar none.

In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than seeing what your great aunt ate for lunch on Facebook or hearing someone yell about politics on Twitter, you can check LinkedIn to see what your contacts are up to and what topics are trending in your...

Google Ads dashboard example
September 16th, 2019

Although it’s always been billed as a platform that’s very approachable to every small business owner, Google Ads can be very intimidating to use. On top of that, Google Ads isn’t a set-it-and-forget-it solution. It takes constant attention and optimizations to make sure it’s always performing as well as it can. For someone like me, whose full-time job is managing campaigns, the time...

Happy Socks ad
June 24th, 2019

B2B advertising is a unique challenge in digital marketing. If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do), so your audience is everywhere. That’s the case for many B2C offerings. The target audience feels like they’re all over the place.

For B2B, that feeling isn’t even close to the same. Unless you’re in a...

sitelinks ad example
April 22nd, 2019

We all make mistakes from time to time. It happens. We’re only human.

With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some technical boundaries, like punctuation and symbol usage, but for the most part, it’s really one of the areas in a search account we’re given the most...

lead quality landing page example
April 8th, 2019

Generating leads with PPC campaigns can be challenging. Generating high-quality leads is even harder. 

In ecommerce, if someone has the money to buy a product, they can make that purchase right on the site. One person’s money is just as good as the next. Once the sale is made, revenue is tracked and, if all...

daily budgets graph
February 19th, 2019

The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time.

One aspect of Facebook that should be simple and easy to cover is budget. Give a dollar amount and go, right?

Not so fast.

There are two types of budget for Facebook, daily and lifetime. Both options have benefits and drawbacks, and it’s not...

PPC Resolutions for 2019
January 2nd, 2019

The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place in your heart.

But what about PPC strategies? Why should they be left out in the January cold just because it’s work and not your personal life? Spoiler alert: They shouldn’t!