facebook-ad-mistakes-feature
May 5th, 2021

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your ad campaigns to fall short of your goals.

In this post, I’m going to cover seven common mistakes advertisers make when...

facebook dynamic product ads
March 10th, 2021

Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales.

While the default settings for Catalog campaigns can perform really well, there are lots of ways you can customize your campaigns to be sure you’re reaching the right users with...

how to focus on customers in 2021 resilience
January 6th, 2021

We all know that 2020 has been an absolutely ridiculous year. So many things have gone off the rails and I, for one, could not be happier that it’s coming to an end. With a new year comes new opportunities and new potential, even if we might be feeling the effects of 2020 for a while.

When it comes to online advertising, a new year is simply a line in the sand. Odds are, you’ve been...

2020-year in review for PPC
December 28th, 2020

2020 was one hell of a year for obvious reasons. But even outside of an ongoing pandemic and all the other things, 2020 was also a big year for changes happening in PPC. To close out the year, I wanted to take some time to revisit the changes we saw in the PPC industry and give you some resources if you didn’t keep up with them.

I'm going to cover seven of the many newsworthy...

microsoft ads event tracking—create conversion goal screen
October 22nd, 2020

Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some folks aren’t using it.

That said, I also sympathize with marketers that have to set up conversion tracking...

holiday 2020 advertising best practices Instagram Grid
October 8th, 2020

This year has been unlike any other, and this holiday season is sure to follow suit. More consumers are going to need to shop online for holiday gifts, and due to issues with slow mail deliveries, they’re likely going to be doing so for a longer time frame than normal. That said, for the 2020 holidays, your ecommerce campaigns are going to be even more important than they’ve been in years...

linkedin website demographics—screenshot of reporting by job function
September 2nd, 2020

Any time you can get more insights about your target audience on an ad platform, it’s a good thing. There’s never such a thing as too much info. And from what I can tell, one of the best insights tools out there is widely underutilized. LinkedIn Website Demographics. This feature within the LinkedIn Campaign Manager allows you to view your ad traffic segmented by profile targeting...

Facebook carousel ad example
August 12th, 2020

Facebook is a great place to sell products, especially if you’re a small business. It has massive reach, strong targeting options, and lots of tools to help you make sure you’re succeeding. But it’s not always easy to knock it out of the park right off the bat, not to mention there’s no one-size-fits-all-strategy. It requires some testing to find out what the right mix is for your...