Display ads best practices: Opt to separate Search and Display here
October 2nd, 2019

Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming there is always one, standard way to do a certain task or strategy in a PPC account. Not every account is the same, and I will never look at any two accounts as the same.

But sometimes there are tactics or strategies that just work. No matter how much you embrace the testing mentality...

YouTube call-to-action extensions example
August 7th, 2019

I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyer’s journey. The call-to-action extensions can be a great asset in helping PPC advertisers drive more traffic to their website and landing pages.

These newer extensions are available for any video ad using the TrueView in...

display campaign goals
July 16th, 2019

Display campaigns are extremely important if you are looking to grow awareness to fill the top of your funnel. And having potential new customers see your ads will definitely help. But I always want something more: I want to have users be able to engage with my ads.

People who engage are more likely going to be better candidates for the products and services. That means my clients are...

Google Display ad groups based on buyer's journey
June 12th, 2019

Whether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not have a massive budget to spend on advertising. But either way, you still need to get the word out there somehow.

Google’s Search Network is still one of the best ways to capture user intent. But if people don’t know about...