google display network mistakes custom intent audience
March 16th, 2020

No matter what industry you are in, or how large of a budget you have, there are some standard rules I like to stick by when running campaigns on the Google Ads Display Network. Yes, no two accounts will perform the same, and the way we approach our strategies should be unique to each goal.

But as long as I have been running awareness campaigns on the Display Network, I’ve been seeing...

differences-between-google-microsoft-ads-search-ad-distribution
February 3rd, 2020

It does not take much effort for an advertiser to import their campaigns from Google Ads straight into Microsoft Ads. But the most common mistake I tend to see is optimizing Microsoft Ads in the exact same way as with their Google Ads account. There are several differences between the two advertising platforms that advertisers need to remember to better optimize their campaigns.

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youtube-display-ads-video-placement
January 27th, 2020

When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states our ads can appear in apps and on videos, too. And, of course, when we talk about videos on...

campaign-level conversion tracking impact
December 2nd, 2019

The year always feels almost over at Thanksgiving—and now that it’s officially December, anyway, I’m focused on planning for next year. While doing that, I’ve realized how many new features released in 2019 will make optimizing your Display Network campaigns a lot easier.

Spoiler: The addition of video assets is one of my favorite new features.

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Display ads best practices: Opt to separate Search and Display here
October 2nd, 2019

Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming there is always one, standard way to do a certain task or strategy in a PPC account. Not every account is the same, and I will never look at any two accounts as the same.

But sometimes there are tactics or strategies that just work. No matter how much you embrace the testing mentality...

YouTube call-to-action extensions example
August 7th, 2019

I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyer’s journey. The call-to-action extensions can be a great asset in helping PPC advertisers drive more traffic to their website and landing pages.

These newer extensions are available for any video ad using the TrueView in...

display campaign goals
July 16th, 2019

Display campaigns are extremely important if you are looking to grow awareness to fill the top of your funnel. And having potential new customers see your ads will definitely help. But I always want something more: I want to have users be able to engage with my ads.

People who engage are more likely going to be better candidates for the products and services. That means my clients are...