Facebook sales funnel "add to cart" campaign
July 22nd, 2019

Looking for new ways to drive more conversions for your business? Of course—always!

Keeping an eye out for new ways to drive conversions, probably.

To market effectively, it’s important to ease into relationships and build them over time, and sales funnels can help us do this. In this guide, I’m going to show you how to create a conversion-...

Facebook ads manager custom audience
June 6th, 2019

You have a mobile app: check!

Your Facebook and/or Instagram Business Pages are set up: check!

Your Facebook Ads Manager account is set up: check!

Perfect. Now you want to get more people installing it, using it, and re-engaging with your app over time. Right? Well, you’ve certainly come to the right place. In this complete guide to mobile app advertising using Facebook...

event ad with location mountain background
May 21st, 2019

Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bring in leads and revenue, and to help you accomplish your overall business goals as they relate to your event.

Whether that’s an upcoming...

Facebook campaign manager
February 25th, 2019

Let’s get down to business. That is why you’re here after all, isn’t it? You – or your clients – have products to sell. With that goal in mind, where do you go? Which channel offers access to your target audience and at the most cost-effective way to expand your products reach and visibility and to acquire new and even repeat customers?

Facebook, of course!

Don’t just take my...