facebook sponsored posts example adobe photoshop
April 15th, 2020

If you're finding that your organic posts on your Facebook business page aren’t getting the reach they once had, you are not alone. Over the years, as Facebook’s algorithm has continued to evolve and with more brands coming into the channel, organic reach has been dwindling further. If you’re lucky, you may get a full 1% of your fans that actually see your posts these days, but chances are low...

working at digital marketing agency
April 13th, 2020

As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible creativity, as agencies shift their strategies, product lines, service offerings, and their overall business operations in order to make it through the COVID-19 pandemic.

If you are a...

instagram story ad polls dunkin
March 4th, 2020

Are you interested in gaining audience intel, understanding their pain points, gauging their interest in preferences, and driving more engagement through your Instagram Ads campaigns? As a business or ad account manager, of course you are! You can now accomplish all of these goals by adding an interactive polling sticker onto your Instagram Story ads.

Read on as we detail how you can...

user-generated Instagram post from Jeep
February 13th, 2020

Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of user-generated content, or UGC. UGC is content created by users which can come in a variety of mediums, such as text, images, videos, and audio.

On Instagram, UGC created by your target audience can help other...

people shaking hands
January 2nd, 2020

Whether you are an already established agency or you are just getting started, there is always room to try new strategies in an effort to grow your business, your team, and your client roster.

Read on to learn how to learn how to acquire new leads to fill your funnel and convert into clients, methods of sourcing and acquiring new talent to add to your team, and the reasons and ways...

Oatly Facebook ad example
December 19th, 2019

As each year comes to an end, many of us reflect on what we’ve accomplished, things we can improve upon, and what we haven’t been able to do yet that we may want to in the new year. This is especially true when it comes to the marketing and advertising work we do.

Here, we’re looking back at super successful Facebook and Instagram campaigns to see what worked and—probably more...

Facebook "Create Slideshow" button
August 27th, 2019

Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end equipment, hire videographers, or rent a studio? I think so.

Not necessary with Facebook Slideshow Ads.

While those amenities would be great for any...

Instagram ecommerce branded content ad manager
August 5th, 2019

Why use Instagram ecommerce for small businesses like yours? Well, for one, the continuously (and quickly) growing channel has over 1 billion global users and counting, and over 500 million of those users use Instagram Stories daily, so don’t be shy when it comes to creating video content.

In addition, did you know that according to...

Facebook sales funnel "add to cart" campaign
July 22nd, 2019

Looking for new ways to drive more conversions for your business? Of course—always!

Keeping an eye out for new ways to drive conversions, probably.

To market effectively, it’s important to ease into relationships and build them over time, and sales funnels can help us do this. In this guide, I’m going to show you how to create a conversion-...

Facebook ads manager custom audience
June 6th, 2019

You have a mobile app: check!

Your Facebook and/or Instagram Business Pages are set up: check!

Your Facebook Ads Manager account is set up: check!

Perfect. Now you want to get more people installing it, using it, and re-engaging with your app over time. Right? Well, you’ve certainly come to the right place. In this complete guide to Facebook ads for mobile apps, you’ll...