google retiring adwords brand
June 28th, 2018

Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the bulk of the revenue generated by the world’s most popular search engine?

We’re about to find out.

Google has made the executive decision to consolidate its overwhelming abundance of ad products under three brand new umbrellas: Google Ads, Google Marketing...

wordstream smart ads for the google display network
June 25th, 2018

Professional-quality ad creative is the biggest obstacle standing between you and Display advertising success.

WordStream’s Smart Ads technology (launched last November) automatically turns assets from your website and business page into eye-catching ad creative, eliminating the need to outsource design work to expensive (or unreliable) freelancers.

Initially, this feature only...