Google Ads foundation image
May 6th, 2020

Whether you’re an agency or an advertiser, there’s a good chance that your online advertising budget has been reduced as your business or client’s businesses navigate the current COVID-19 pandemic. In early April, we were seeing average daily budgets reduced across the board, with variance by industry. But as of early May, we're starting to see...

ad traffic during COVID-19 ppc reboudn
May 4th, 2020

April tested all of us. As our public health and economic systems were pushed to their limits as a result of the COVID-19 pandemic, we were forced to quickly wrestle with unexpected challenges and adjust our lives to the new normal. We have a long road ahead of us, but at the end of the month, things look better than they did a few weeks ago. In some regions, the curve is beginning to flatten...

LinkedIn Sponsored InMail
April 29th, 2020

By now, everyone knows that we’re facing challenging times with the COVID-19 pandemic as well as the resulting downtown in the economy. For online advertisers, this means working with new search habits, new performance benchmarks, and, in some cases, new budget restrictions.

Your advertising campaigns don’t necessarily have to stop, but they need to adapt. That includes LinkedIn. If...

how to reach your audience online during COVID instagram caption
April 22nd, 2020

The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime.

Here, I’m sharing 11 free strategies to expand your reach on four popular online platforms:

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