content marketing KPIs
December 17th, 2020

Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky.

That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because content can be used to...

instagram stories analytics examples of stories
December 16th, 2020

Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories.

Hence, measuring your success with Instagram Stories has ...

effective local marketing ideas referral program
December 15th, 2020

Local business owners know digital marketing is critical. Unfortunately, many don't sustain growth because they cannot maintain consistency or because they run out of ideas. The good news is, effective digital marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, social media advertising, and more—and with ever-changing trends, there are...

Top Digital Marketing Stories 2020
December 14th, 2020

It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, that’s all year. 

On a serious note: today, as we enter the holiday season, we look back on a year that was extremely difficult for a lot of people.  And because this is a marketing blog, we were with you every step of...

ahrefs linkbuilding tools
December 10th, 2020

When you search for link building tips, you usually get a long list of tired old techniques that everyone already knows. It’s easy to guess that you should Google “Keyword + Write For Us” or look at high-ranking sites in your target niche and scrape their backlinks. What you really need is a list of inventive tips that you’ve not tried before.

Having been involved in building backlinks...

free marketing ideas for small budgets
December 9th, 2020

​Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money.

Now as a business owner, you probably don’t have the time to research and identify these free marketing ideas, so we’ve taken care of that for...

january marketing ideas
December 7th, 2020

You guys. We’ve made it. We’re entering 2021 and finally saying goodbye to 2020. The year that brought us so many ~unprecedented~ times. We’ve experienced an actual pandemic, a turbulent election, the rise of TikTok, and so much more.

Let’s take a moment to appreciate all we’ve been through together.

Ah. Feels nice.

Okay, now it’s time to get to work. The holidays are over...

youtube reporting metrics
December 3rd, 2020

I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, and in most cases this is not true.

Video campaigns in Google Ads have been my favorite way to...