digital marketing trends 2021 digital marketing
March 26th, 2021

Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. Since then, people have changed the way they shop. In-store shopping, at this point, is an inclination. Purchasers are effectively shopping on the web, and numerous organizations have gone online to keep in touch with their customers.

With this monstrous expansion in internet shopping, the...

boolean search techniques for social listening header
March 25th, 2021

In social listening, Boolean search is something of a magic move. It takes you above the rest. It finds online brand mentions that built-in wizards can’t find, gets rid of all the irrelevant noise, searches for the most obscure queries, and helps with tasks that seem like they have nothing to do with social listening (e.g., SEO).

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seo testing best practices and ideas average page position
March 24th, 2021

Just as nature abhors a vacuum, so too do marketers regard uncertainty.

Despite years spent learning the ins and outs of SEO, no marketer knows the exact weight of the more than 300 variables calculated in Google search results—including Google engineers. The company’s advice has been relatively consistent on the matter—create high-quality original content and get inbound links from...

how to stand out from competitors on google-google ads
March 22nd, 2021

Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors right when potential customers are ready to buy.

If you want to stay competitive in your...

how-to-follow-up-with-sales-leads-stats
March 18th, 2021

It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on your ability to strategically and effectively follow up on those leads without letting any fall by the wayside or scare them off by coming on too strongly. And effectively following up means doing so multiple times. According to...

competitive analysis swot
March 16th, 2021

Your business is shaped, in part, by the competitive landscape in which it operates.

Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, in part, by trailblazers like The Stooges. In turn, when you listen to the early work of The...

google ads account audit post pandemic
March 15th, 2021

I'll spare you the stale jokes about “unprecedented” times, but as we enter a year since the COVID-19 craziness started, we are still in a position where we're not always sure what to do next. For most of us, things came to a halt in more ways than one—with our personal lives, maybe our career growth, and definitely our small businesses. This may have included marketing and advertising as...