stunning imagery for real estate landing pages
May 7th, 2018

Margot da Cunha

Looking at real estate online is a hobby for my significant other. He will spend hours upon hours browsing through online listings, but rarely does he like a place enough to have us go see it. For many who have a similar passion for properties, this is likely the case, but for many others they only proactively seek out real estate when there’s a need – for instance, if you’re selling your home...

Instagram Videos
May 4th, 2018

Guest Author

Creating captivating Instagram videos is one of the most effective Instagram marketing strategies. Instagram videos can be anywhere from 3 to 60 seconds long, and can be uploaded directly from your phone, or by transferring files onto your phone from another source. This gives you a lot of flexibility in terms of how you can use video content to enhance your Instagram marketing strategy.

facebook f8 new advertiser features
May 3rd, 2018

Allen Finn

You might not have heard of F8, but the bespectacled architects behind some of your favorite ad platforms, plugins, and neat toys sure have. It’s Facebook’s annual developer conference where, for two days, people far smarter than me listen to other people far smarter than me talk about all the neat new things Facebook is working on.

While the mainstream...

call to action types on homepages
May 1st, 2018

Guest Author

While having the perfect homepage is more of a dream than reality for most, most marketers believe the quest for a better homepage should never end. After all, your homepage is the digital storefront of your business. You could do your best to entice the by-passers and convert them into customers, like this . . .

Cartier is a French luxury watch and...

Facebook Canvas Ads
April 30th, 2018

Gordon Donnelly
Gordon Donnelly

If you’re an advertiser on Facebook, you probably know that Facebook Canvas ads are all about creating immersive experiences. Facebook released Canvas ads back in February of 2016 to solve two common quandaries.

First, websites to which traditional Facebook ad types redirected could be slow to load, and were not always optimized for mobile—which, according to Facebook, were two of the...

event marketing
April 25th, 2018

Margot da Cunha

Whether you’re a local chef, software engineer, or digital marketer, there are likely industry events that you always attend (or dream of attending).

For digital marketers, this might include events like HubSpot’s Inbound Marketing conference and Dreamforce. For chefs, that likely includes various wine and food festivals around the country.

Let’s face it, these events are often...

mobile ppc superhero
April 23rd, 2018

Guest Author

I feel like we’ve been talking about mobile search ads since the beginning of search itself. And yet it still seems as though many advertisers don’t know how to get it right, leading to large quantities of wasted spend and missed conversions.

PPC superhero to the rescue!

Why getting mobile advertising right is so important

First, a few important stats to bear in mind....

perfect email landing pages
April 20th, 2018

Guest Author

A great email campaign is one thing, but if it’s conversions you’re after, emails are just the tip of the iceberg. The goal is to get your audience to open your email and click through to take a desired action—such as making a purchase or downloading your ebook.

That means the place where your customers...