construction companies
December 28th, 2018

Lorraine Cline is no stranger to hard work. Lorraine is the proud founder of Cline Design, LLC, a 30-year old advertising, marketing, and creative agency which specializes in website design, content creation, SEO, paid search, and social media services. The New Hampshire-based agency delivers strategic marketing plans to midsized commercial construction companies.

Lorraine has a long...

Biggest Online Advertising Stories 2018
December 27th, 2018

It’s that time of year again! Ugly sweaters abound. The eggnog is flowin’. That cousin you marginally know who lives in the woods and calls himself Wild Mike wants to talk about his hemi F-250. What are you going to do?

Slip off into the other room, curl up by fire, and reflect on the nine biggest online advertising stories of the year.

2018 was one hell of a ride. From major...

top-blog-posts-2018-customer-round-table
December 26th, 2018

The time has come, friends: 2018 is drawing to a close. Maybe you feel like it flew by. Maybe you feel like it dragged on forever.

Either way, you’re wrong. As is the case with nearly every calendar year, 2018 was, in fact, 365 days long. Our planet went around the sun exactly once. Isn’t that right, Copernicus?

Yes....

Google Ads negative keywords
December 17th, 2018

As a digital marketing specialist here at WordStream, I spend a large portion of my day auditing Google Ads accounts. Luckily, I enjoy doing it because it gives me the opportunity to help people who are passionate about their businesses see better performance out of their marketing.

While every audit is (and should be) unique, I’ve noticed a number of issues that seem to come up in the...

Patrick Henry's David's Tea collection
December 14th, 2018

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Patrick Henry Carrera. As the...

scarcity marketing Pappy Van Winkle
December 12th, 2018

As marketers, every day we aspire to put our products and services in front of as many eyes as possible. We look for ROI on reach, engagement—any edge we can get in spreading the word.

Over the past few years, there’s been a trend of marketers trying to “eliminate friction” in an effort to attract consumers through convenience and accessibility. This has brought us new innovations like...