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July 9th, 2019

This post was co-written by Holly Niemiec and Conor Bond.

For those of us in the Northern Hemisphere, summer’s in full swing. If you’re anything like me, the warm temperature and glorious sunlight has erased the appeal of anything that doesn’t involve drinking outdoors and listening to OutKast’s catalog on repeat.

As tempting as it is to grab an overpriced...

Smart Ads Contest
July 8th, 2019

Happy week after vacation! Rouse yourself from that mudslide coma, pour on the aloe, and shake off the post-break malaise.

You have a contest to win.

We here at WordStream are passionate about helping advertisers do more with less. That means more output, less time. More conversions, less wasted spend. More cowbell. Just more cowbell.

To help you do more with less, we’re...

fashion marketing tips
July 3rd, 2019

Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day.

This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food and beverage industry, the fashion industry is a highly crowded and competitive space...

customer-health-scoring-catalyze-positive-word-of-mouth
July 2nd, 2019

You know those “How am I driving?” stickers you see on the backs of 18-wheelers? The ones that give you a phone number to call if—for some ungodly reason—you want to criticize a truck driver you’ve never met? Outrageous. The people who call those phone numbers are the same people who get banned from their kids’ soccer games for screaming at teenage referees.

That’s...

DSA campaign view
July 1st, 2019

Dynamic Search Ads (DSAs) have the potential for high volume and profit—but they also have the potential for budget cannibalization and waste. Harnessing their powers for good requires planning ahead, establishing clear goals and workflows, as well as knowing when to transition budget to more restrictive strategies.

I’m going to tell you everything you need to know about DSAs:

...
product description from KONG
June 26th, 2019

Quick question: When was the last time you purchased something online? Yesterday? This morning? Ok, cool. So when do you think you’ll next purchase something online? Tomorrow? Tonight? No shame—me too.

And we’re not alone. Last year, 80% of Americans shopped online at least monthly, and 5% were shopping online daily,...

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June 26th, 2019

As a small marketing agency, you’ve done stellar work for your clients—there’s no denying that. Thanks to you, the businesses you serve are doing a much, much better job of reaching their audiences and driving more leads and sales.

But what’s next? Maybe your clients have started asking you to manage their paid search and display advertising campaigns. Or, you’ve had...

Leo throwing money in the air
June 25th, 2019

The role of PPC specialists in an age of automation

Automation is changing the workforce across industries all over the world, and digital marketing is no exception.

From scripts that pause your ads when items are out of stock to automated bidding strategies to manage your bidding, automation can remove the laborious manual tasks associated with day-to-day account management and...

Happy Socks ad
June 24th, 2019

B2B advertising is a unique challenge in digital marketing. If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do), so your audience is everywhere. That’s the case for many B2C offerings. The target audience feels like they’re all over the place.

For B2B, that feeling isn’t even close to the same. Unless you’re in a...