March 27th, 2018

Brett McHale

What separates us from other savage beasts is our ability to plan for the future.

(That being said, a staggering number of humans have consumed Tide pods; whether or not you think our species is special is kind of up to you.)


The problem with planning is that we live in a world where gratification is instantly attainable. You scroll through endless feeds until your...

March 23rd, 2018

Guest Author

Our clients rely on our software to manage all their online advertising campaigns, while providing them with a seamless and streamlined workflow to increase their productivity and put time back in their day. And we know small business owners and agencies want the same things for their ad campaigns: more efficiency and a faster path to success.

Toward that end, we’ve got an exciting...

March 22nd, 2018

Gordon Donnelly

The drinks were flowin’. The ping pong balls were flyin’. The Keytar Bear was…keytar-in’. The stage was set for BostInno’s 2018 Tech Madness Bracket Reveal, and Team WordStream brought the ruckus.

Representatives from 64 Boston-area companies gathered at Game On in Fenway Wednesday night, fueled by endless ‘roni ‘za and $7 Gin & Tonics. The stakes? Beantown tech supremacy. Alliances...

March 19th, 2018

Gordon Donnelly

Spring is upon us! Well, uh, almost. It’s actually 20 degrees here in Boston. We’re still digging ourselves out of the last snowstorm, and it doesn’t look like we’re out of the woods yet weather-wise…

Still! Spring means newness, and in the spirit of newness, WordStream has some exciting news for folks looking to double down on their online advertising efforts: Today marks the official...

March 16th, 2018

Guest Author

Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about Facebook ads, most are useful but, having spent over $3M on Facebook ads for various...

March 15th, 2018

Gordon Donnelly

WordStream has arrived at SMX West 2018! It’s looking like rain through the end of the week here in San Jose, but that hasn’t dampened the energy—because inside the McEnry Convention Center, it’s downright pouring brilliant insights.

If you noticed an influx of #SMXinsights in your Twitter feed, it’s because this year’s speakers have been pumping attendees with session after session of...

March 14th, 2018

Margot da Cunha

Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented most of it, so he’d likely be your best bet.

Now imagine if you were a hotel owner, and you could get Anthony Bourdain to rave about your...

March 14th, 2018

Dan Shewan

Ask any content marketer what their greatest fear is, and they’ll probably say something stupid and obvious like heights or spiders or clowns (or some kind of unholy, nightmarish spider-clown slowly descending the Burj Khalifa).

What we should be scared of is running out of stuff to write about.

Jokes aside, coming up with ideas for new content topics can be an...

March 13th, 2018

Brad Smith
Brad Smith

When most people think of advertising, they think of massive campaigns by brands like Coke, Disney or Doritos. They’re creative, emotional and larger than life. They pull customers in and leave a lasting impression.

If that’s your idea of advertising, as a small business, it can be a bit overwhelming.

Instead of trying to take the giants head-on, you need a different approach....

March 12th, 2018

Guest Author

Fostering loyal customers can boost your bottom line without spending more on acquisition. Indeed, according to Bain & Co., increasing customer retention by just 5% can boost profits by up to 95%!

The question is, how do you keep your current customers happy to keep them retained, turning one-time customers into...

March 9th, 2018

Guest Author

Deciding on how best to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Do you add all products into one Ad Group in one campaign, use product group splits to divide up your products, or create multiple campaigns and multiple Ad Groups in each campaign?

Ultimately, there is no right or wrong...