November 29th, 2018

Intricate lighting. Tryptophan comas. Mother-in-laws.

Yup: the holiday season is finally underway. For most people that means truncated workweeks, a few extra layers for the daily commute (in our neck of the woods, at least), and those warm-fuzzy feelings incited by too much time spent among distant relatives. For ecommerce advertisers, however, the end of the year inevitably comes with...

November 28th, 2018

The term “animal spirits” brings a few things to mind.

It sounds like the name of a post-rock band that would put on a four-hour set in your friend Kyle’s basement. It also sounds like the name of the whiskey brand Kyle hopes to launch one day.

For our purposes, though, “animal spirits” is the term John Maynard Keynes used to describe the (often...

Quora Ads audience "Create Website Traffic Audience"
November 27th, 2018

I have recommended Quora Ads to every client I’ve worked with since the channel was in beta. Some of those clients gave immediate pushback thinking another channel wasn’t worth the time. Most of those clients felt their audience wouldn’t even be on the channel at all. But most of the time, my clients found their audience and success advertising on Quora. Let me show you how you can easily find...

Facebook objectives selection
November 26th, 2018

Often, Facebook advertisers put so much focus on their creative, message, and targeting, that they overlook their settings. While, yes, creative may be the most important part of your advertising strategy on Facebook, it won’t drive the results you’re looking for if you don’t implement the proper objectives and settings for your campaign.

Put it like this: overlooking your Facebook...

WordStream Live customer panel
November 21st, 2018

Twice a year, the WordStream team chooses a location and packs their bags to travel to one of the many Google offices in the U.S. for WordStream Live, a one-day symposium that brings our award-winning paid search expertise to the main stage. The topics of these presentations vary each time, but the goal is always the same: to provide marketers with actionable insights they can employ...

ITP 2.0 Safari browser
November 20th, 2018

We all want to stay protected on the internet, and big tech companies are trying to strike a balance between supporting user privacy and giving businesses the ability to better understand users to target relevant advertisements. The most recent update of Safari features Intelligent Tracking Prevention 2.0, or...

bids versus budget SERP for "divorce attorney in boston"
November 19th, 2018

Budgets and bids – they seem identical, right? If I have a larger budget, I should inevitably be more competitive, win in the ad auction more often, and achieve higher KPI metrics. If I have a smaller budget? Simple – my account wouldn’t perform as well. Why would an account with a $5000 monthly budget perform worse than one with $1000 in the same industry, right?

Well, not...

real estate video marketing open house
November 16th, 2018

Whether you’re a buyer, seller, or just a plain old real estate marketer, you know the importance of maintaining a strong, reputable, and attractive presence for your target audience. In such a competitive industry that hits so close to home (couldn’t resist), it is critical to market your business effectively and find ways to one-up your competitors.

If you have not hopped on the...