Black Fiveday Holiday Shopping
October 16th, 2018

The term “Black Friday” originated in the United States and refers to the day after Thanksgiving, when congestion and competition in stores increases as the Christmas shopping period begins. More recently, it is better known to advertisers as the day when sales thrive and accounts move from the red into the black.

But Black Friday isn’t just a day for queuing outside of packed shopping...

local SEO search
October 12th, 2018

Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers.


Facebook ad transparency ecommerce strategy ads manager
October 11th, 2018

Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision.

This has been particularly true for ecommerce businesses that often rely on user purchasing behavior to expand their reach...

holiday shopping statistics 2018 presents
October 10th, 2018

While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and opting to hold onto your beach chair as long as humanly possible, the holiday season is coming for us whether we are ready or not.

Some of you may be the shoppers that travel to the mall after Christmas Eve dinner, but your last-minute attitude towards holiday shopping won’t work...

Which Google Ads Network is Right for Me
October 9th, 2018

Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns; but you’re working with a finite budget, and you want to maximize the return on every ad dollar you spend. So, the million-dollar question: On which network should your ads live? Or better yet, how do you allocate funds...

October 5th, 2018

Sometimes, a successful creative shop changes course because, frankly, a full-service model is incredibly difficult to scale. While it certainly allows you to provide a ton of value across the board for a small handful of clients, it can inhibit an agency’s ability to impact more businesses in more measurable ways.

Specialization, on the other hand, offers an agency...

October 3rd, 2018

Think back to when you were a kid. It was obvious from day one that you were born to sell. On a particularly hot day, you decide to open a lemonade stand. After you’ve gathered the lemons, the sugar, and the cups, you consider an important question: Where do you set up shop?

You could go to Shady Lane, the seldom-traveled road where tumbleweeds outnumber humans by 3-to-1. Or, you could...