google retiring adwords brand
June 28th, 2018

Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the bulk of the revenue generated by the world’s most popular search engine?

We’re about to find out.

Google has made the executive decision to consolidate its overwhelming abundance of ad products under three brand new umbrellas: Google Ads, Google Marketing...

wordstream smart ads for the google display network
June 25th, 2018

Professional-quality ad creative is the biggest obstacle standing between you and Display advertising success.

WordStream’s Smart Ads technology (launched last November) automatically turns assets from your website and business page into eye-catching ad creative, eliminating the need to outsource design work to expensive (or unreliable) freelancers.

Initially, this feature only...

2018 best places to work
June 22nd, 2018

When I walked into the WordStream office to interview for an internship position, the first thing I noticed were the two dudes throwing a football back and forth while sitting at their desks. Now, that may not sound like much to those of you with workplace experience, but you better believe it had my naive little college student brain doing backflips.

They let you play catch...

SEO Audit
June 20th, 2018

Let’s face it: there is a lot of SEO audit methodology out there. Whether you’re a small business trying to optimize your site for organic search, or an agency doing the same for a client, it can be difficult to know where to begin, how in-depth your analysis should go, and which SEO tools will help you glean the most useful information.

To cut out some of the noise, we’ve...

featured old adwords ui retired
June 20th, 2018

It’s official, people. July 10: A date which will live in infamy.

Per an email sent to advertisers last night, starting on July 10th, 2018, “the new AdWords will become the exclusive way to manage your account…

...and access to the previous experience will no longer be available.”

We’ve all had access to the new UI – with its sleek transitions and moderately...