Pablo's desk
March 8th, 2019

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Pablo Ledesma. Originally from...

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March 6th, 2019

Ever heard the phrase “turnover is vanity, profit is sanity”?

This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts.

It’s understandable to follow the logic that more sales would lead to more revenue. But that’s not always the...

LinkedIn advertising audience targeting options
March 5th, 2019

We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful.

There are tons of B2B marketers out there leveraging the platform to spread brand awareness and drive lead generation. This is the largest stage for business-minded social interactions. If you are...

saas startup growth strategy free trial offer
March 4th, 2019

SaaS startup growth is a numbers game, plain and simple.

If you bring in more customers than you lose, then you’ll grow. Fail to do so, and your competition will devour any market share you had.

Growth is everything to a new venture, but you can't just rely on the same old traditional growth strategies and marketing tactics.

“A startup business is always going to be...

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March 1st, 2019

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page.

When prospects click on your ad, you don’t just need them to fill out your webform. You need them to fill out your form correctly....