April 2nd, 2018

Margot da Cunha

There are two types of people in this world: those that love to shop, and those that hate to shop. I would say I’m more of a hater than a lover myself, but we all have to do it from time to time.

 

In this consumer-driven world we live in, there are messages left, right, and sideways trying to convince us to buy one product or another. This is what makes retail marketing so...

March 27th, 2018

Brett McHale

What separates us from other savage beasts is our ability to plan for the future.

(That being said, a staggering number of humans have consumed Tide pods; whether or not you think our species is special is kind of up to you.)

 

The problem with planning is that we live in a world where gratification is instantly attainable. You scroll through endless feeds until your...

March 23rd, 2018

Guest Author

Our clients rely on our software to manage all their online advertising campaigns, while providing them with a seamless and streamlined workflow to increase their productivity and put time back in their day. And we know small business owners and agencies want the same things for their ad campaigns: more efficiency and a faster path to success.

Toward that end, we’ve got an exciting...

March 22nd, 2018

Gordon Donnelly

The drinks were flowin’. The ping pong balls were flyin’. The Keytar Bear was…keytar-in’. The stage was set for BostInno’s 2018 Tech Madness Bracket Reveal, and Team WordStream brought the ruckus.

Representatives from 64 Boston-area companies gathered at Game On in Fenway Wednesday night, fueled by endless ‘roni ‘za and $7 Gin & Tonics. The stakes? Beantown tech supremacy. Alliances...

March 19th, 2018

Gordon Donnelly

Spring is upon us! Well, uh, almost. It’s actually 20 degrees here in Boston. We’re still digging ourselves out of the last snowstorm, and it doesn’t look like we’re out of the woods yet weather-wise…

Still! Spring means newness, and in the spirit of newness, WordStream has some exciting news for folks looking to double down on their online advertising efforts: Today marks the official...

March 16th, 2018

Guest Author

Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about Facebook ads, most are useful but, having spent over $3M on Facebook ads for various...

March 15th, 2018

Gordon Donnelly

WordStream has arrived at SMX West 2018! It’s looking like rain through the end of the week here in San Jose, but that hasn’t dampened the energy—because inside the McEnry Convention Center, it’s downright pouring brilliant insights.

If you noticed an influx of #SMXinsights in your Twitter feed, it’s because this year’s speakers have been pumping attendees with session after session of...