March 14th, 2018

Margot da Cunha

Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented most of it, so he’d likely be your best bet.

Now imagine if you were a hotel owner, and you could get Anthony Bourdain to rave about your...

March 13th, 2018

Brad Smith
Brad Smith

When most people think of advertising, they think of massive campaigns by brands like Coke, Disney or Doritos. They’re creative, emotional and larger than life. They pull customers in and leave a lasting impression.

If that’s your idea of advertising, as a small business, it can be a bit overwhelming.

Instead of trying to take the giants head-on, you need a different approach....

March 12th, 2018

Guest Author

Fostering loyal customers can boost your bottom line without spending more on acquisition. Indeed, according to Bain & Co., increasing customer retention by just 5% can boost profits by up to 95%!

The question is, how do you keep your current customers happy to keep them retained, turning one-time customers into...

March 9th, 2018

Guest Author

Deciding on how best to structure your Google Shopping campaigns can be challenging – particularly if you’ve got thousands of products in your Shopping Product Feed. Do you add all products into one Ad Group in one campaign, use product group splits to divide up your products, or create multiple campaigns and multiple Ad Groups in each campaign?

Ultimately, there is no right or wrong...

March 8th, 2018

Allen Finn

“Is it true that if you don’t use it you lose it?”

Google: Yeah.

Starting Monday, March 26th, inactive AdWords accounts—defined by Google as those that have not spent any money at all in the past 15 months—will be “cancelled.”

Here’s what we know…

“Why Is Google Killing My AdWords Account?”

Because you didn’t use it!

The impending AdPurge aligns with...

March 5th, 2018

Brett McHale

Chances are, your ads' reach extends beyond a single platform.

In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success.

Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, and maybe even live reads on your prospects’ favorite podcasts all...

March 2nd, 2018

Gordon Donnelly

It’s that time of year again! March is upon us. College basketball is heating up. You know: the upsets. The buzzer-beaters. The roar of the crowd and the $2,500 online advertising giveaways.

What’s that now?

You read that correctly. This year, WordStream is bringing the excitement of playoff basketball to the world of AdWords. Starting March 5th, we’ll be putting on a winner-take...

February 27th, 2018

Dan Shewan

February may be the shortest month of the year, but man, there was a lot going on this month.

From the predictable (if misplaced) anxiety about Google Chrome’s new built-in ad blocker to must-read SEO survival strategies for the coming voice search revolution, there was plenty for marketers of all stripes to get their teeth into this month.

In case you missed them,...

February 26th, 2018

Dan Shewan

Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points.

Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated.

In this post, we’ll be diving into the world of customer pain points – specifically, what they are and how you can...

February 22nd, 2018

Margot da Cunha

What comes to mind when you think about doing your taxes or managing your finances? For me, a headache comes to mind. Let’s face it – finance is not the most marketable industry. Yes, finances are something that every responsible adult needs to think about, but that doesn’t make it a sexy topic. This fact is just one of the many challenges that marketers and advertisers in the finance industry...