July 22nd, 2010

I haven't done PPC in a long time, so when I had to set something up for my dad's dental continuing education conference and travel business, it took a while to shake off the rust. I'm still figuring things out, but so far I've got some things flowing smoothly, and some mistakes worth learning from, too. So let's see what we can learn from this campaign.

(This was in the context of...

July 21st, 2010

By now every web marketer knows that each page of a website should target a well-chosen and researched keyword phrase (whether or not they follow through on this strategy!). But many people skip the keyword research step entirely when it comes to blogging. It's a wasted opportunity, because keyword-optimized blog posts can help you both now and later:

  • Blog posts allow you to...
July 14th, 2010

There are a lot of challenges to face in affiliate marketing, just like with any other business. There are pitfalls you need to avoid and certain things you need to do to keep your affiliate marketing strategies working and bringing in consistent ROI. So what’s the best way to do it and how do you stay on the right path to maintaining and growing your business? Here are 10 key tips you should...

July 13th, 2010

There's always been a fair amount of discussion that Google's reliance on links is the bane of the internet. From the insanely dynamic tin foil wearing crowd to those that muse. From the link economy to the spam that litters social sites and blogs. The never-ending thirst for more links has turned some people I know into freaking link machines (yeah, I'm lookin' at...

July 12th, 2010

This week’s recommended resource is SEO consultant Dana Lookadoo. Dana recently started a new SEO consulting company called Yo! Yo! SEO. Her philosophy is that businesses should be engaging in online conversations (which she calls shouting “Yo!”) in addition to optimizing their content for search.

Social media is a key way to start these conversations, Dana says. Facebook, Twitter, and...