March 31st, 2010

Seems like every time I write this post, the weather is atrocious. Well, today is no exception. But it's spring now. I refuse to focus on the terrible weather or post a picture of a cold wet dog. Let's focus on springtime folks! Asparagus! Crocus buds! Baby birds! Rainbows! Pinwheels! Etc!

And now that you're happy, let's take a look at the WordStream blog's greatest hits...

March 29th, 2010

Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, testing, and software tools to improve conversion. SiteTuners’ unique visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. Tim has worked with many leading companies and is a highly...

March 26th, 2010

It's been a while since there's been a big shake-up in the online marketing industry*. Google hasn't launched a massive failure of a product recently. No one declared SEO dead this week, nor did anyone save the industry. Things have been pretty ho-hum, all told.

So let's rewind a bit and see what happened in search marketing this week … in 2005!!!!!11($%^&*)

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March 23rd, 2010

This post was inspired by a discussion/questions in the SEO Dojo forums and the Google Webmaster Central blog announcing microdata is supported for Rich Snippets. Microdata is part of the HTML5 specification. Over the years not much has changed IA (Information Architecture) wise.

The only real big change is the use of MRL (Machine Readable Languages) for distribution and use by Google's...

March 17th, 2010

There are several ways to conduct online advertising campaigns. You can pay search engines or other Internet publishers hosting your ads each time one of your ads is clicked, every 1,000 times the ad is seen, or every time the ad prompts a more sales-related action.

The third option entails a user clicking on your ad and signing up for a free trial of a product, registering for a free...