google ads marital status targeting
October 31st, 2018

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them. Google may reach billions of users between the display network and the 3.5 billion daily searches on the platform, but there’s no way that everyone online is equally likely to be your next customer.

In the past, Google has introduced a number of different solutions...

Google Ads mistakes face palm
October 29th, 2018

After 10 years, millions of dollars, thousands of conversions and sales, and endless blog posts that show how I nailed it and crushed my competitors (most of the time), it’s time to go in a different direction and reveal the biggest mistakes I made with Google Ads.

Looking back at my work, I’m pretty happy with the overall results. I worked for several startups in different vectors, but...

Facebook Ads checklist campaign objectives options
October 26th, 2018

Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never even know (yeah, right...). Now it’s time to finish up your Facebook ads and hit “go.”

Not so fast, there. Your Facebook ads shouldn’t just be passable to get started. They should be set...

Bing Ads LinkedIn profile targets by company
October 24th, 2018

After Microsoft bought LinkedIn for $26 billion in 2016, many were wondering what plans the tech giant had for the world’s largest professional network. Since the acquisition, Microsoft has invested even more into the network to enhance user experience, reach new audiences, and improve a lot of the things ...