add negative keywords in adwords
June 6th, 2018

Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings just like yours. But unless you’ve got money to burn, it’s equally important to identify and eliminate keywords—and thus, searchers—who aren’t ...

saas companies
June 4th, 2018

You may make the assumption that taking on a SaaS company as a client would be nearly identical to taking on any other for your PPC agency. But the truth of the matter is that these companies have very specific qualities; if you are unprepared to deal with them, your relationship will be brief.

From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS...

in market audiences for search ads
May 31st, 2018

Long gone is the world of managing search campaigns with keywords alone! Today, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords.

Advertisers can target remarketing audiences within their search campaigns using RLSA, reach their current customers with...

mobile seo for startups
May 23rd, 2018

Search engine optimisation is tricky for any business, but you’ve got a real challenge on your hands as a startup. You need to make an impact fast, get things moving and start building traction before those limited funds run out. Which is probably why a lot of startups take shortcuts with SEO, hoping to cut a few corners and speed their way to search ranking glory.

Sadly, Google has...