August 9th, 2018

I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much?

The most common response I hear when asking my friends, family, and acquaintances this question is, “The pictures!” In 2017, digital asset management company Webdam noted that...

August 7th, 2018

The world of paid search can be challenging to navigate, even for the folks who have been in the weeds for many years. As you may imagine, our customer-facing teams at WordStream get a plethora of questions from marketers and business owners of varying paid marketing expertise. One question that comes up time and time again is, “What is the deal with keywords marked ‘low search volume’ by...

August 6th, 2018

When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away.

With these expectations in place, we need to look at engagement performance to evaluate the success of our YouTube campaigns. We have metrics...