Tiffany Manzi
February 1st, 2019

WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we spoke with Tiffany Manzi. Here at WordStream...

amazon product page
January 30th, 2019

Bidding on competitors’ brand terms is always a tricky business, but it’s particularly tough for ecommerce. To stand a chance of winning, you need enticing ad copy, tailored landing pages, and an effective bid strategy – yet in most cases it is still very hard to make it work.

It’s hard, but it’s not impossible. In this article, I will explain step-by-step how B2C brands can leverage...

B2B advertising budget planning
January 29th, 2019

This week I finally felt settled into the new year: I haven’t hesitated writing that nine for days, the early morning gym traffic has thinned significantly, and my resolutions are – well, I’ve pretty much forgotten those, which seems right on track.

But TurboTax just reminded me that I’m still waiting to finish one crucial part of last year: budgeting.

I can’t set a personal...

customer spotlight on Vizergy Digital Marketing
January 25th, 2019

Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns of running a hospitality business. You’re helping guests check in, troubleshooting the many issues that all-too-often arise, or training new employees to ensure your operation is running smoothly and your guests are staying happy...

Facebook lead ad WordStream's "thank you" page
January 24th, 2019

Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm works just fine?

Because it doesn’t always work, that’s why.

Long, complex sales sequences or highly customized forms can tank mobile opt-ins. They require mouse-like fingers...

January 24th, 2019

Getting people to your website isn’t easy. And isn’t cheap, either.

Clicks cost money. Impressions cost money. Blogg—ahem—content marketing extraordinaires cost money.

This pensive gentleman needs money for small plants and non-branded laptops.

And although there are ways to...