February 5th, 2018

Margot da Cunha

Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry. How can you sell a house if you have no one to sell it to?

Back in the day, real estate...

February 5th, 2018

Allen Finn

A wise man once said, “When your boss’s boss’s boss slacks the marketing team a 30-page report, its contents are probably blog-worthy.”

And that, friends, is why we’re here today.

Merkle just released its quarterly benchmarks, a dense tome detailing the movers and the shakers, the stagnant and the shocking in the world of digital marketing. Think of it like a SOTU but with...

January 31st, 2018

Dan Shewan

Late January is a truly magical time, when the shriveled, withered remains of Christmas trees litter sidewalks across the nation and stores eagerly begin peddling overpriced boxes of chocolates and underpriced bottles of cheap wine in anticipation of Valentine’s Day.

It’s also the perfect time to take a look back at the top stories from the WordStream blog in January. So far, 2018...

January 29th, 2018

Brett McHale

When it comes to building landing pages, scoring leads, and developing complex nurture funnels, there are companies out there that have extensive marketing resources. This makes Facebook advertising much easier. However, a clear majority of smaller operations don’t have the personnel, expertise, or budget to utilize expensive marketing and sales automation platforms. What do you do if you’re...

January 29th, 2018

Guest Author

At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all of our accounts benefit from either highly targeted, low-spend campaigns, or from broader high-spend campaigns. From ecommerce businesses to software as a service, contextual targeting through Google’s Display network has proven its...

January 29th, 2018

Dan Shewan

Few things are as satisfying as watching a major brand getting mercilessly owned on social media. Even if it’s a brand we don’t particularly care about – or perhaps precisely because we don’t care about them – seeing a faceless corporation get bodied by legions of angry consumers on Twitter or Facebook is pure schadenfreude at its best, especially if they had it coming (which...

January 25th, 2018

Dan Shewan

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough.

Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new customers.

These “hyperlocal”...

January 25th, 2018

Brad Smith
Brad Smith

Landing big-ticket clients is like a solar eclipse: It doesn’t happen often. Plus, the acquisition process is brutal.

It takes multiple, maybe dozens of unreturned phone calls to reach the right person—the one who keeps ignoring your emails and sending you straight to voicemail.

Decision-makers don’t want to get on the phone with you when you’re a nobody....

January 22nd, 2018

Allen Finn

Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already advertising to prospects on mobile devices—or you...

January 19th, 2018

Margot da Cunha

So, you captured the most beautiful photograph, edited it with your own custom filter, and even threw some cash behind it to ensure plenty of eyes landed on it…but you aren’t getting any likes!

Well, perhaps you got a sympathy like or two, but the overall engagement rate of your Instagram post is weak. This is that disheartening moment where you may be doubting why you’ve chosen to...

January 18th, 2018

Allen Finn

I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned the fact that AdWords’ lone inbox placement, Gmail ads (formerly “Gmail Sponsored Promotions”), were not eligible for use in remarketing campaigns.

 

I thought to myself, ...