guide to international search engine optimization
July 26th, 2018

If your business sells products internationally, it’s likely that you have a website – and it’s likely that you want that website to work in all of your target markets. Unfortunately, this is where some businesses fall short: international SEO can be seen as quite complex and can be a source of much frustration for many companies.

My aim is to demystify the topic and help to clarify...

how to pin a lead ad on facebook
July 24th, 2018

What does a lead gen marketer love more than leads?

Free leads of course! So when I learned about an overlooked tactic that allowed us to start funneling our Facebook page traffic into leads at zero cost, you can imagine how I excited I was.

Today I’m going to walk you through the steps to building out a Facebook lead form to pin at the top of your business page. Spoiler alert:...

social listening stats
July 20th, 2018

Sometimes it feels like social listening is a sacred knowledge available only to a few chosen brands – that’s how little we hear of companies using it. Of course, in reality, social listening is quite the opposite of a secret: it’s used by many, but, here’s the deal: it’s not used to its full potential.

Let’s start from the beginning in case you know absolutely nothing of this social...

purchase-inspiration-advertising-statistics
July 19th, 2018

The marketing industry is constantly changing, and that’s particularly true of digital channels.

And while keeping up with new trends can be challenging, it’s more than worth the effort. Staying on top of what’s happening in the industry is the best way to keep up with your competitors and identify new strategies that will move you closer to your marketing goals.

With that in...

cmi-logo-content-marketing-awards
July 18th, 2018

Some kids dream about hitting a 480-foot tater over the Green Monster. Other kids dream about triumphantly sticking the stars and stripes into the surface of Mars. Pretty standard stuff.

And then there’s the kids on the fringe of society. The ones whose harrowing, hawkish stares tell you it’s a good idea to cross to the other side of the street. You know the ones.

What...

online-marketing-animation
July 17th, 2018

If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated with all but fabricating something that resembled ROI...