January 16th, 2018

Margot da Cunha

With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New Year’s resolutions are meant to be broken, right?

Perhaps when it comes to personal goals, but for marketing goals, now is the time to tackle your strategy with full-force.

Organization is one of the keys to...

January 12th, 2018

Mark Irvine
Mark Irvine

In the world of PPC, 2018 is going to get bonkers.

Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some of last year’s most popular trends, we’ve got a lot to look forward to (and probably...

January 12th, 2018

Mark Irvine
Mark Irvine

There’s no hiding from the opioid crisis that became a national emergency in 2017. An estimated 20 million Americans, or one in every 12 adults, suffer from drug or alcohol addiction. These facts are important and difficult to dismiss. Addiction is a complicated disease with no simple cure. But nearly every recovery program agrees that the first step is to seek help. And as these 20 million...

January 10th, 2018

Allen Finn

First 2018 came for our warmth. Then it came for the Georgia Bulldogs. Today, it set its sights on review extensions.

That’s right, people: starting this month, your AdWords ads will no longer have the privilege of being accompanied by third-party reviews. And in February, your extensions (and their data) will be wiped from the UI completely. On Google’s review extensions support page (...

January 10th, 2018

Howard Kogan
Howard Kogan

When I joined WordStream as President in June of 2017, I jumped in head first to what turned out to be the highest-energy environment I’ve ever worked in by far. I’m thrilled and grateful to be part of a team that’s so passionate, and I’ve been so impressed by our hundreds of smart, dedicated employees who come to the office every day with...

January 10th, 2018

Allen Finn

B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real.

Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of. The strategies I’ll touch on are broken out like so…

  • Brick and...
January 5th, 2018

Heather Widman
Heather Widman

January is a time for resolutions, self-improvement, goals…it’s daunting! Plus, the solutions can be expensive: gym memberships, financial planners, therapists...

But not every path to betterment needs to cost a lot of money. Enter your friends at WordStream with a brand new simple and free way to act on your digital marketing resolutions –...

January 5th, 2018

Brett McHale

Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook.

On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has invested great effort into its advertising arms race against Google, resulting in the expansion of Facebook’s advertising placements.

...

January 4th, 2018

Brad Smith
Brad Smith

Did you know that 86% of consumers suffer from “banner blindness”? Only 14% of consumers who participated in that study could recall the last display ad they saw. Let alone the last one they clicked.

That was back in 2013. Now, consumers are proactively taking measures to...

January 4th, 2018

Guest Author

To run a successful AdWords campaign, you need to master your bidding. By adjusting bids according to keyword, location, device, time of day, and audience, you can profoundly improve the relevance and performance of your AdWords advertising.

AdWords has built-in tools to help with bid management, but to really excel, it’s...

January 2nd, 2018

Gordon Donnelly

Happy New Year! 2017 has officially come to a close. And what a year it was! If you steered clear of all things internet, allow us to regale you:

This baby couldn’t even. 

Twitter gave us this guy:

Some benevolent god gave us salt bae.

And while rest of the world hurled itself headlong and burning toward oblivion, this dude played chess.

As for marketing...