January 2nd, 2018

Gordon Donnelly

Happy New Year! 2017 has officially come to a close. And what a year it was! If you steered clear of all things internet, allow us to regale you:

This baby couldn’t even. 

Twitter gave us this guy:

Some benevolent god gave us salt bae.

And while rest of the world hurled itself headlong and burning toward oblivion, this dude played chess.

As for marketing...

December 27th, 2018

Dan Shewan

If you’ve spent any time online in the past several weeks, you’re almost undoubtedly fatigued by the inevitable slew of year-end retrospectives and round-ups. However, at the risk of sounding like one of those insufferable hipster types, we were doing it before it was cool, and we couldn’t bid a fond farewell to 2017 without looking back at the top stories from the WordStream blog in December...

December 26th, 2018

Dan Shewan

The online advertising and digital marketing industries saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome, not least of which the fraught political and economic environment in which many small businesses are now struggling to survive.

As is customary here at WordStream, it’s time to take a look back at the most popular...

December 21st, 2018

Guest Author

Want more conversions in AdWords? Doesn’t everybody?

In this article, I’m going to show you how you can supercharge your conversions by creating targeted ad groups using existing data in your campaigns.

That’s right: You don’t have to do the usual keyword research using Google AdWords Keyword Planner to get great results. Sometimes, the keywords you need are already in your...

December 19th, 2018

Jess Armstrong

We took on a new client this year who runs a VERY seasonal business and needed a lot of help with his AdWords account. Things turned out so well, we had to create a case study to share with our readers...

Happy holidays from the WordStream team!

December 18th, 2018

Margot da Cunha

The time has come to pop the champagne! 2018 is swiftly approaching, and we have all survived yet another year of social media–consumed lifestyles. That’s right, another year of wasting hours upon hours on Facebook has passed before our very eyes.

As always, Facebook has been a part of some rather large controversies. From debates around politics and “fake news,”...

December 18th, 2018

Allen Finn

Google’s ad grants program, which helps nonprofit use AdWords, currently works with more than 35,000 organizations. Last week, Google made some major changes to how their ad grant program works. These alterations are framed to “add clarity and raise standards of quality for [Google’s] free advertising grants,” which, though great for searchers, might very well leave unprepared NPO’s...

December 18th, 2018

Allen Finn

Bitcoin. Cat Person. Other divisive things.

2017 has been one heck of a year, and no subset of the marketing world embodies that truth more so than AdWords. There were tons of changes, from platform redesign to new features and strategic adjustments galore!

With that, feast your eyes on the 27 most important changes to hit AdWords in 2017.

#1: The New AdWords...

December 14th, 2018

Dan Shewan

If you’ve ever worked in a corporate office environment, you may have come across the term “SWOT analysis.” This has nothing to do with evaluating militarized law enforcement response units, and everything to do with taking a long, hard look at your company.

Conducting a SWOT analysis is a powerful way to evaluate your company or project, whether you’re two people or 500 people. In...

December 12th, 2018

Guest Author

Are you aiming to make a seismic impact on your organic visibility in 2018?

Google and the wider industry have dropped many hints as to what will have the biggest impact in 2018. With all the noise, it can be difficult to see where to put your focus.

With that in mind, here’s our take on the seven most important truths you need to accept along with the biggest SEO mistakes you...

December 12th, 2018

Guest Author

The key to running a successful agency is to utilise relevant tools and software to manage and automate as many areas of the business as possible, enabling you to focus on the needs of each of your clients. Having great tools in place to help you and your senior team manage areas such as operations, resourcing, CRM and reporting will free up your team to focus on adding value for your clients...