new exact match keyword rules in 2018
September 7th, 2018

Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains no pumpkins. And then a few weeks ago, we were told that the truth isn’t truth.

Definitions are changing over at Google too – yesterday they...

best hotel websites
September 7th, 2018

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find myself choosing Airbnb over hotel stays when traveling for leisure. Why? It’s often more affordable, feels less sterile, and can offer unique touches that make the place feel more homey. However, if the hotel is able to market themselves right,...

ecommerce
September 6th, 2018

I was blind, and now I can see!

That’s the kind of response I’m hoping to get from you once you’re done reading this article.

Ok, it may not be quite as dramatic as that, but there’s a good chance that the three tools I will be discussing today are going to make managing your Google Ads campaigns much, much easier, improving your results along the way.

Let’s begin...

3-colors-black-hat-seo
August 31st, 2018

Nearly everyone loves a bad boy.

You don’t fall in love with Randy “Pink” Floyd from Richard Linklater’s Dazed and Confused because he’s a steady, reliable man. You love him because he plays by his own rules, refusing to conform to the strict expectations of his football coaches at Lee High.

Via ...

app display placements
August 30th, 2018

Your Google Ad Display placements should be as important to an advertiser as the ad creative itself.

Imagine this: You’re sitting at your desk, it’s a Tuesday. It’s raining slightly and you’re looking out the window thinking about all those leads you’re bringing in with your new display ads. The phone rings, you’re delighted. You’re ready to take on whatever questions this new prospect...

custom intent audience search terms
August 29th, 2018

YouTube ads are typically associated with top of funnel goals. Most likely you are either trying to build awareness for your products and services, or you are trying to grow your brand affinity. While I am a firm believer in top of funnel efforts, I still try to get as much direct return from my awareness campaigns as possible.

With YouTube, we can use remarketing, customer match, or...

wordstream agency new business center
August 27th, 2018

Digital marketing agencies come in every shape and size, but they all tend to struggle with the same thing: winning new business.

Think about it...

Whether you’re a one-man-band or find yourself at the helm of a talented team, you spend your days helping other businesses grow through paid search and social and whatever other services you offer.

Inevitably--due to...