lead quality landing page example
April 8th, 2019

Generating leads with PPC campaigns can be challenging. Generating high-quality leads is even harder. 

In ecommerce, if someone has the money to buy a product, they can make that purchase right on the site. One person’s money is just as good as the next. Once the sale is made, revenue is tracked and, if all...

add to cart keyboard button
April 4th, 2019

Your ecommerce business doesn’t exist in a vacuum—it’s a part of the global ecommerce ecosystem. That’s why you need to pay attention to the broader context in order to make the best decisions.

What do customers expect? What are their preferences? What is driving their behavior?

Ecommerce statistics can help you see the big picture by answering these questions and more.

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shopping-ads-benchmarks-google-cpa
April 1st, 2019

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide.

Whether you’re launching your first shopping campaign or managing shopping campaigns for a client, it can be daunting to know whether you’re doing a good job. Many advertisers may be surprised to discover that...

lead generation for contractors tool image
March 28th, 2019

As you well know, when you work as a deck and patio contractor, you are doing business in a highly competitive space. That’s why leads are to your company what oxygen is to your body. Your pipeline needs constant cold leads—potential customers who don’t yet know your company or want your solution but could be convinced.

Your potential customers have lots of choices, so step one is...