The WordStream Blog

WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Below is an excerpt of the top 10 trends that 28 industry leaders expect to see next year – the top trends that marketers like you should jump on in 2019. Want to read the complete list, featuring insights from each of these 28 experts? Click here to download the...

A cold email is an email that’s sent without prior permission from or contact with the recipient. In many respects, a cold email is the same as a cold phone call – it's just much less intrusive. This means it’s almost unanimously favored by both the sender and sendee.

Cold email shouldn’t be confused with...

Ever daydream about abandoning your current responsibilities and running off to a scenic location to start something new? Maybe you’ve thought about moving away and opening up a resort on a Greek island, like I did after watching Mamma Mia for the first time. Because if you’re living in paradise, surely everything will come easily and the stresses of daily life will fade, right?...

Intricate lighting. Tryptophan comas. Mother-in-laws.

Yup: the holiday season is finally underway. For most people that means truncated workweeks, a few extra layers for the daily commute (in our neck of the woods, at least), and those warm-fuzzy feelings incited by too much time spent among distant relatives. For ecommerce advertisers, however, the end of the year inevitably comes with...

The term “animal spirits” brings a few things to mind.

It sounds like the name of a post-rock band that would put on a four-hour set in your friend Kyle’s basement. It also sounds like the name of the whiskey brand Kyle hopes to launch one day.

For our purposes, though, “animal spirits” is the term John Maynard Keynes used to describe the (often...

I have recommended Quora Ads to every client I’ve worked with since the channel was in beta. Some of those clients gave immediate pushback thinking another channel wasn’t worth the time. Most of those clients felt their audience wouldn’t even be on the channel at all. But most of the time, my clients found their audience and success advertising on Quora. Let me show you how you can easily find...

Often, Facebook advertisers put so much focus on their creative, message, and targeting, that they overlook their settings. While, yes, creative may be the most important part of your advertising strategy on Facebook, it won’t drive the results you’re looking for if you don’t implement the proper objectives and settings for your campaign.

Put it like this: overlooking your Facebook...

Twice a year, the WordStream team chooses a location and packs their bags to travel to one of the many Google offices in the U.S. for WordStream Live, a one-day symposium that brings our award-winning paid search expertise to the main stage. The topics of these presentations vary each time, but the goal is always the same: to provide marketers with actionable insights they can employ...

We all want to stay protected on the internet, and big tech companies are trying to strike a balance between supporting user privacy and giving businesses the ability to better understand users to target relevant advertisements. The most recent update of Safari features Intelligent Tracking Prevention 2.0, or...

Budgets and bids – they seem identical, right? If I have a larger budget, I should inevitably be more competitive, win in the ad auction more often, and achieve higher KPI metrics. If I have a smaller budget? Simple – my account wouldn’t perform as well. Why would an account with a $5000 monthly budget perform worse than one with $1000 in the same industry, right?

Well, not...