Facebook Ads for Entrepreneurs
March 27th, 2019

There are tons of pros associated with entrepreneurship. The freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it and to reap a hefty percentage of the profit.

Less talked about are the growing pains inherent in striking out on your own to create something uniquely yours. Among those pains, de-coding the complex world of Facebook ads is...

referrals for ppc agencies
March 26th, 2019

If you’re a small to medium-sized marketing agency, chances are you have one question consistently on your mind: “How do I get more clients?”

The solution can vary depending upon your niche, years of experience, overhead, and a variety of other factors. And many operations realize quickly that finding prospects isn’t all that difficult. Rather, it’s finding the right prospects...

Online Advertising Landscape 2019
March 25th, 2019

Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? In which channels are they allocating spend? Do they have similar goals, and are they experiencing similar roadblocks? Or am I in...

stock photo of friends
March 22nd, 2019

Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and digital marketers who need a way to run ads without spending half their day in a photography studio. While the creative process of photography can be fun for many, it can also be a time and money...

local-business-advertising-audiences
March 21st, 2019

When I was 13, I was way too dumb to understand Lord of the Flies. So were a lot of my classmates.

For several weeks, my ninth grade English teacher—bless your heart, Ms. Lawson—saw nothing but blank expressions on our thinly-mustached, Dorito-stained faces as she patiently prodded us towards grasping the symbolism that makes the book (as I now realize) so great....

behind-the-scenes baking post on Instagram
March 19th, 2019

If you’re on a small marketing team, the sole marketing person at your company, or you’re running all facets of your business, you know what it’s like to wear multiple hats. With countless deliverables to push out to keep your small business running, social media marketing can seem like a non-essential tactic that is easy to push to the wayside when things get hectic.

But I wouldn’t...