A Holiday Success Story

On December 21, 2017
2

We took on a new client this year who runs a VERY seasonal business and needed a lot of help with his AdWords account. Things turned out so well, we had to create a case study to share with our readers...

Happy holidays from the WordStream team!

Read More

How to Supercharge Conversions with Targeted Ad Groups

On December 21, 2017
2

Want more conversions in AdWords? Doesn’t everybody?

In this article, I’m going to show you how you can supercharge your conversions by creating targeted ad groups using existing data in your campaigns.

That’s right: You don’t have to do the usual keyword research using Google AdWords Keyword Planner to get great results. Sometimes, the keywords you need are already in your campaigns, staring you right in the face. Bringing them to the surface and amplifying their effectiveness is easy, if you know what you’re doing.

Read More

How to Do a SWOT Analysis for Your Small Business

On December 20, 2017
1

If you’ve ever worked in a corporate office environment, you may have come across the term “SWOT analysis.” This has nothing to do with evaluating militarized law enforcement response units, and everything to do with taking a long, hard look at your company.

SWOT analysis

Read More

Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know

On December 18, 2017
9

Google’s ad grants program, which helps nonprofit use AdWords, currently works with more than 35,000 organizations. Last week, Google made some major changes to how their ad grant program works. These alterations are framed to “add clarity and raise standards of quality for [Google’s] free advertising grants,” which, though great for searchers, might very well leave unprepared NPO’s in the dust.

With that said, here’s everything you need to know to ensure that your nonprofit can maintain its ad grant from Google. But first…

Read More

The Year in AdWords: The 27 Biggest Stories of 2017

On December 18, 2017
6

Bitcoin. Cat Person. Other divisive things.

2017 has been one heck of a year, and no subset of the marketing world embodies that truth more so than AdWords. There were tons of changes, from platform redesign to new features and strategic adjustments galore!

With that, feast your eyes on the 27 most important changes to hit AdWords in 2017.

#1: The New AdWords Experience

Everyone’s favorite paid search platform got a makeover!

Read More

Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis

On December 14, 2017
2

Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers.

To make matters worse, it’s particularly difficult and time-consuming to get a clear picture of performance across multiple ad platforms, where native reporting metrics are often apples to oranges. You have to:

Read More

7 Hard Truths About SEO in 2018

On December 13, 2017
10

Are you aiming to make a seismic impact on your organic visibility in 2018?

Google and the wider industry have dropped many hints as to what will have the biggest impact in 2018. With all the noise, it can be difficult to see where to put your focus.

With that in mind, here’s our take on the seven most important truths you need to accept along with the biggest SEO mistakes you need to avoid in the coming year.

how to do seo in 2018

Read More

Pages

WordStream Awards: