Personalized Search: Kind of a Big Deal

On December 11, 2009
5

It was another big week at the Googleplex. (This opener is starting to feel like the Friday roundup equivalent of "Once upon a time.") The "search giant" made about a jillion announcements—I think Google has decided to mimic Bing's ever-changing homepage image by adding a new feature every day. (Ooh, fade-in buttons! But why!)

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Google's Real Time Brandjacking

On December 10, 2009
2

Okay, so I've been running my share of real time SERP testing recently to get an idea how this may or may not impact SEO. As expected, others in search have been doing much the same with some very funny (yet scary) results. But nothing concerned me more than what I found last night.

I was doing a branded query for WordStream to see what if anything was being integrated into our real time search results and here's what I find:

 Google real time search debacle

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SEO Lab: Testing Anchor Text Links

On December 10, 2009
10

To be an effective and successful SEO, it's imperative that you're always testing, testing, testing. Why? Well, for starters, the variables that comprise and dictate the SERPs are totally out of our control. How do you know what truly works unless you test? Another reason is that's it's very unlikely you'll ever run into a search engineer from Google at a bar who's so hammered that he reveals Google's ranking algo to you.

But to be more specific, continuous testing is valuable and necessary because:

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Five Ways to Expand Your PPC Presence

On December 8, 2009
3

The following is a guest post by John Lewis, one of WordStream's client services representatives. John helps customers overcome challenges and hone PPC performance.

Pay-per-click marketing is a continual process and there are always ways to expand your presence and improve performance. The following are five ways you can explore different PPC opportunities even after you have thoroughly segmented your keywords into an effective structure:

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Designing and Maintaining Scalable Information Architecture

On December 2, 2009
0

There is a faction in the industry pushing SEOs toward developing websites with the main emphasis being search engine rankings. Sorry, last I looked search engines don't buy things—people do! Your target audience has been lost when you focus primarily on search engines. It seems to me, especially where links are concerned, SEOs have become search-engine-centric.

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Link Building Experts Interview Series: Julie Joyce

On November 30, 2009
2

Julie JoyceJulie Joyce is the cofounder and director of operations at the link development firm Link Fish Media, Inc. Headquartered in Greensboro, NC, Link Fish Media specializes in building links for the most competitive industries.

On the Link Fish site, you talk about the importance of "managing your links." What does link management entail?

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